Rocket was able to prevail against strong competition and secure the contract for the rebranding of the Concordia family program "Conci-World". The concept focuses on a contemporary, family-friendly reorientation: in addition to a fresh web presence and a new name, the program will also be further developed on digital channels in order to promote family engagement with targeted analogue and digital experiences.
Conci-World will drive the shift towards a more customer experience-focused strategy, with social media playing a key role. For the popular Concordia brand, this means that events and competitions will continue to play a central role, but will now be embedded in a more dynamic and interactive platform.
At the same time, Rocket will also manage the social media presence of the Concordia umbrella brand and communicate via various channels throughout Switzerland. For Lara Heinisch, Account Director at Rocket, this is an opportunity to play an active role in shaping the future of the Concordia brand. Mathias Schürmann, Managing Partner, also emphasizes that the mandate fits in perfectly with Rocket's recent membership of the Leading Swiss Agencies.
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The Rocket Agency was founded 20 years ago in the heart of Lucerne. The 16-strong team's customers include SBB, Concordia, Emmi, Livit and Mobility.
Rocket's service offering includes everything from branding, campaigning, social media, strategy consulting, web development and UX design. Its network of partners and versatile in-house capabilities make it a competent partner for digital transformation projects. The agency is now joining LSA, the association of leading communications agencies in Switzerland.
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Prospective apprentices are spoiled for choice between hundreds of professions. However, many young people are unaware that the booming Swiss cable car industry offers two attractive apprenticeships. This is despite the fact that the career opportunities after successfully completing an apprenticeship are excellent. Seilbahnen Schweiz 2023 therefore approached selected agencies to create an effective advertising campaign, including a website and communication materials for taster days.
There were various reasons why the Lucerne-based full-service advertising agency Rocket won the race with its Held:innensuche: On the one hand, the basic concept was convincing. On the other hand, it was able to score points with its relevant experience in the implementation of campaigns to promote young talent. In addition, the Rocket crew's expertise in web design also played a decisive role - after all, the focus of the young talent campaign was to be on a new web platform that would provide information about career opportunities in the cable car industry and inspire young people to take up an apprenticeship.
The resulting website AlpineTechHeroes.chThe campaign, the accompanying social media campaign of the same name, the "Call of Heroes" taster days in March 2024 and trade fair appearances at the ZEBI education fair in Central Switzerland, the Fiutscher in Chur and the Salon des Métiers et de la Formation in Lausanne are intended to appeal to the adventurous spirit of teenagers and highlight the versatility of this unusual career choice.
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BBT Software is active in the market for operating software for insurers - first and foremost health insurers. Rocket's task was to reflect BBT's innovative strength appropriately in its external appearance as well.
In a co-creation process, the website was Bbtsoftware.ch underwent a complete redesign. In addition, the logo was rejuvenated with fresh, interlocking colors and a new claim was integrated. To match the new look, Rocket also created a completely new visual world for BBT.
As a basis for simplifying future communications work, the Lucerne-based agency also developed its own website with Frontify from the classic CI/CD manual in PDF format. As an online design manual, it is always kept up to date and can be consulted by all those involved as needed.
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Viva runs six centers for the elderly and 211 apartments with services in central Switzerland and employs around 1170 people. To meet the changing needs of the elderly population and potential employees, a completely new website was needed.
For silversurfers and professionals
During the implementation, Rocket paid special attention to a particularly user-friendly and barrier-free design: After all, good readability and clarity are also appreciated by young-at-heart "silversurfers", who nowadays often plan their new phase of life independently.
The new website Vivaluzern.ch is also intended to appeal to qualified specialists and young professionals who are also in demand in Central Switzerland. The imagery was created by the Rocket photo team and other photographers.
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Swiss TecLadies has set itself the task of raising awareness of STEM professions among girls and discovering and promoting technical talent. The national support program is now entering its third round: from now until the beginning of May 2022, all technology fans can apply to the Tec-Challenge put their knowledge to the test, answer tricky questions and win big prizes.
Girls between the ages of 13 and 16 who are interested in technology are also invited to apply for the mentoring program. Here, successful women offer them insights into their professional world as personal mentors. The participants attend workshops and get to know girls from all over Switzerland. After completing the program, they receive a certificate and become a member of the Swiss TecLadies network.
Taking aim at role clichés
To draw attention to the campaign, Swiss TecLadies and the Lucerne agency Rocket are launching a nationwide campaign. Former mentees with an eye for scientific connections in their everyday lives are portrayed on social media, posters and flyers.
The young women show that technology affects every area of life. The campaign also uses juxtapositions and drawings to make it clear that STEM professions are no longer nerdy - and also takes aim at gender-specific role stereotypes. For example, mentee Julia explains in a handwritten headline that baking is more about experimenting with states of matter than a sweet pastime.
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The Research Report on the focus of aging is a premiere for ZHAW Health. For the first time, a research report is being published not in the classic PDF format or as a print version, but as a website. The report focuses on the question "How can we age healthily?" - a topical one for all people.
Research reports are hardly bedtime reading outside the scientific community. They often have a boring, dusty image. But there is another way, as Mathias Schürmann, Managing Partner of Rocket, points out: "An online research report uses all the advantages of an online publication. Complex processes can be illustrated with an explanatory video, for example, and texts can be emotionalized with sound files."
In terms of content preparation, the website solution beats the digital PDF version in many areas. Probably the greatest strength of the website, however, remains its distribution. In addition to the research report as a unit, the individual thematic articles can also be optimized with specific metadata. The researching readership finds the research report quickly and efficiently via search engines. And potentially interested parties are also reached via active distribution with newsletters, backlinks and social media.
"The Lucerne agency convinced with a clear and independent concept and the broad range of services," says Barbara Buchegger, Head of Marketing and Communications at Livit Real Estate Management.
"Certainly, in addition to the focus on digital media, the many years of experience in the field of real estate was also a decisive factor. And Rocket's down-to-earthness and reliability in central Switzerland was no disadvantage either," Mathias Schürmann, Managing Partner of Rocket, is convinced.
The new imagery and other initial joint works are to be used for the first time in the coming weeks.
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Whether it's investments in hydrogen technology at Auto AG Rothenburg, an innovative mountain railway project such as Titlis 3020, or the digitalization of furniture production at the family-owned company Veriset - many companies from Central Switzerland are continuing to invest in the future right now.
In order to make these changes visible, the Lucerne Economic Development Agency, the Central Switzerland Chamber of Commerce and Industry IHZ and the Lucerne SME and Trade Association KGL together initiated the #VorwärtsAufwärts campaign.
CEOs and entrepreneurs tell of investments
In short film portraits, entrepreneurs talk about the investments they make, regardless of whether it is continuous employee development/expansion of HR or complete infrastructures.
The campaign relies on statements in the form of short videos that reach decision-makers in central Switzerland via LinkedIn and other digital channels. So far, the "Good News" has attracted a very high level of attention and is encouraging entrepreneurs to look positively to the future.
Rocket is responsible for the conception, creation with graphics and video as well as programming and media planning of the campaign.
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With its national initiative Swiss TecLadies, the Swiss Academy of Engineering Sciences SATW is working to combat the shortage of skilled workers and, in particular, women in technical professions. The Academy receives support from Fanny "Shotty" Chollet and Rocket.
Together with the military pilot, a short film was produced that serves as the campaign's key visual and is broadcast via various channels. SATW and Rocket also designed various other online and offline measures.
The aim of the campaign is to motivate as many people as possible, and especially girls between the ages of 13 and 16, to take part in the Swiss TecLadies online challenge (online-challenge.ch). In the Challenge, the technical knowledge of the participants is put to the test. At the end of the Challenge, 70 girls in the aforementioned age group will have the chance to take part in a nine-month mentoring program. In this program, the young talents are encouraged, strengthen their self-confidence and pave the way for a technical career.
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Rocket launched the first #RocketPitch in 2018 (Werbewoche.ch reported). "The first pitch was a complete success, as we received many and exciting applications. This developed into exciting work for the Savoy Baur en Ville at Paradeplatz in Zurich, as well as a successful guerrilla campaign for Bestattungsplaner.ch," says Yannick Portmann of Rocket.
Therefore, a new edition of the #Rocketpitch follows. We are looking for special stories, an innovative product, a unique service or an extraordinary company culture, which the agency can communicate. Once again, the pitch winner will receive services in the areas of concept, illustration, graphics, photography, film, web development or software engineering worth CHF 15,000, while the runners-up will receive Rocket services worth CHF 2,500 each. Applications can be submitted until the end of October at the Website be submitted. The orders are to be realized from January 2020.
In addition to the fact that conventional pitches actually go the other way, this campaign gives away agency services of considerable value. This begs the question of what the agency gains from such an action - apart from the PR effect. "A big advantage is, on the one hand, the high fun factor of the competition for the entire Rocket crew. On the other hand, this action fits perfectly into our series of Rocket projects, such as the Rocket Boat or the Ü-65 internship," says Yannick Portmann.
Rocket has already launched extraordinary campaigns in the past. In July 2016, the agency spent two weeks with the Boat on Lake Lucerne on the road, and in early 2017 they were looking for a Retired interns - which they then employed for three months from April 2017.
With new illustrative key visuals in retro style, the 5-star hotel wants to show the combination of modern appearance and over 180 years of tradition. In addition to the main subject with the exterior view, the lobby area, the terrace and the associated restaurant Orsini are shown in other visuals. The Lucerne advertising agency Rocket is responsible for the creation.