A brand with vision

This is exactly what MetaDesign developed the Rivr brand - from the brand positioning to the name and the visual experience. Inspired by the guiding principle "I am a Learner", the brand stands for the intelligence of robots that learn every second in virtual and real urban environments - and thus become a natural companion for e-commerce delivery staff. The name Rivr symbolizes the dynamism of the brand and its performance. The acronym Rivr (Reinventing Robotics) reflects the visionary mindset of the four founders around CEO Marko Bjelonic - namely to consistently think about robotic solutions from the ground up with a view to real added value. Visually, a living pointer made from Rivr's R monogram interacts intuitively with its environment, constantly realigning itself and underlining the dynamism and self-confidence of a brand with the potential to redefine an entire industry.

Marko Bjelonic, CEO Rivr: "Meta Design has understood how to develop a brand that conveys the right profile - and at the same time offers space to integrate future developments. The key: an agile process of sprints with tight, creative loops. We have been convinced of the result since day one and experience the positive feedback in the business every day."

Anina Segat, CSO Meta Design: "Shaping companies and markets with brands - that is the magic and power of our work. RIVR shows how we think and design brands: with relevance today and room for growth tomorrow. This is the formula for success wherever new things are created and everything is still possible - for start-ups as well as for carve-outs of large listed companies."

The brand is currently becoming increasingly visible and tangible in a series of digital implementations by our partner agencies Digitas and Prodigious.