As active Chairman of the Board of Directors, founder Christoph Richterich will increasingly focus on the strategic direction of the agency in addition to his consulting activities. Jörg Röthlisberger has been a senior consultant and partner at Richterich & Partner for over twelve years. He previously worked for a Swiss PR agency for several years. Röthlisberger holds the rank of colonel in the Swiss Armed Forces and, as a militia officer, heads the communications section of the military strategic staff MSS.
]]>Domenico Truncellito succeeds Markus Baumgartner, who left the company at the end of December 2011. Truncellito has 19 years of experience in corporate communications and marketing, including eleven years in the financial sector. He headed the marketing and communications of an international private bank. Prior to that, he was Head Corporate Communications at Partners Group, where his responsibilities included IPO communications, and at Man Group he was responsible for communications in Europe. Truncellito holds an MBA from the University of St. Gallen.
Claudine Birbaum is a trained economist and adult educator in accounting, business administration and controlling. She has 20 years of experience in the banking and finance industry and headed the investor and media relations of a listed private equity fund for five years.
In a cloak-and-dagger operation, a mysterious question mark measuring over one hectare was created in a crop field in Mettmenstetten, Zurich, in the shape of a crop circle. The crop circle was the starting signal for the integrated campaign to launch the new Trident chewing gum "Trident Mega Mystery". The motto of the campaign is that the new Trident chewing gum is the first whose taste is a mystery.
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The Zollikon-based company explains the expansion of its management team, which in addition to Christoph Richterich consists of Pedro Mor, Jörg Röthlisberger and Markus Baumgartner, by saying that it has gained numerous new mandates in recent years and grew both in terms of sales and personnel in 2010.
