The Responsible Hotels of Switzerland, known for their pioneering role in sustainable tourism, have found a new partner in Allegra Passugger Mineralquellen AG that perfectly complements their values. Passugger, the oldest mineral water in Switzerland and the only owner-managed mineral spring in Graubünden, stands for respect for nature and sustainable management.

A strong fire fit
This partnership goes beyond mere co-branding. Passugger pursues a clear sustainability strategy, ranging from the use of renewable energies to production in reusable glass bottles and no exports. This makes the brand an excellent fit with the Responsible Hotels of Switzerland, not only geographically but also in terms of content. Together, they are setting a beacon project for ecologically and socially responsible action in the Swiss hotel industry.

Sustainability out of conviction
Urs Schmid, CEO of Passugger, emphasizes: "Sustainability is not a buzzword for us, but a responsibility we live by. Our philosophy and our partnership with Responsible Hotels show that we think long-term - for nature, people and the region."

A clear signal for the future
With this cooperation, both partners are proving that authentic, well thought-out brand collaborations can make a strong statement - in a world where randomness is on the rise. Passugger and Responsible Hotels are thus creating experiences that are ecologically, socially and emotionally sustainable.