With this campaign, Peace Tea is deliberately tying in with the streetcar project from autumn 2025 and underlining the brand's long-term commitment to urban art and creative forms of expression in everyday life in Switzerland. The beverage brand wants to bring creative inspiration to places where people are out and about.

Art in the middle of everyday life

"With Peace Tea, we want to bring creative impulses to places where people are out and about," says Dimitra Filippou, Senior Marketing Manager at The Coca-Cola Company Switzerland. "After the streetcar, it was a logical next step for us to once again create a visible platform for urban art in public spaces. We want to bring art to life - not in a museum, but in the middle of everyday life."

Redl, who has been active in the urban space for over two decades and has played a key role in shaping the Swiss urban art scene, transformed the large shop windows into a colorful work of art live on site together with his artist colleague Alex Hohl. His characteristic illustration style is combined with the visual universe of Peace Tea. Numerous passers-by followed the creation process directly on site.

Direct exchange in the public space

"Urban art thrives on being visible," says Redl. "I'm delighted that I was able to work with Peace Tea in public spaces again. When people happen to walk past, stop and watch, it's precisely this direct exchange that creates the appeal for me."

With the window campaign in St. Annahof, Peace Tea is continuing its commitment to urban art in public spaces and bringing creativity to places where people are out and about every day.

More information: https://www.coca-cola.ch