The year 2016 starts for Interbrand with a success at the Rebrand Awards. Projects of the agency group were honored with a total of seven Merits, one Distinction and one Best of Award.
Givaudan was honored with the highest award, the Best of Award, according to a release on Thursday. Interbrand Central & Eastern Europe made the invisible visible for the global fragrance and aroma manufacturer and placed particular emphasis on sensuality and creativity in the implementation. The goal was to bring the B2B brand closer to the consumer. For this purpose, personal memories and experiences associated with smells were awakened with the help of impressive images.
In addition, Synchrony Financial received a Distinction and ZTE Corporation, Suzhou Center, Quest Diagnostics, LATAM, JSE Johannesburg Stock Exchange, Getnet and Biznet were awarded a Merit.
Switzerland's third-largest energy supplier is transforming itself from a state-owned electricity provider into a customer-oriented energy service provider. The new BKW stands for less complexity, more emotions and clear, direct communication at eye level. Strong colors bring life into a very technical world. Complex things are explained with clear illustrations. A unique pictogram style is complemented by hand sketches that make information understandable in a very individual way.
German Design Award for Marché Mövenpick
At the award ceremony in Frankfurt, Process and Marché International accepted the "Special Mention" of the German Design Award (see picture and caption). According to the jury, Marché Mövenpick is "A contemporary gastro concept that expresses simplicity and a rural way of life with its formal-puristic brand design and is thus in line with the contemporary trend of an urban lifestyle."
The Marché Mövenpick brand stands for enjoyment and sophistication. Thus, in the positioning, Marché values such as healthy, market-fresh food were supplemented with parts of the Mövenpick philosophy and transferred into a striking appearance. The formal reduction of the logo, the clear typography and the emblematic illustrations by the Swede Klas Herbert characterize the design.
Ex Libris, the Swiss media discounter for books, music, movies, games and software as well as consumer electronics and accessories.
Chatwork, the Japan-based software developer, designs business solutions for enterprise communications in more than 200 countries worldwide.
Loylogic is the world's leading trading platform for virtual currencies, points and miles.
Meizu is one of the best-known smartphone manufacturers in China.
"Strategically sound brand processes are relevant everywhere in the world. This is demonstrated by the success of our sites in this year's Rebrand 100. The awards are a nice success for our teams and encourage us in our global orientation," comments Dr. Alexander Haldemann, CEO of MetaDesign, on the competition results.
The Rebrand 100 is one of the most coveted global awards of its kind, recognizing the most effective redesigns of companies and institutions worldwide. It is considered the most important international competition for brand repositioning and redesigns. An international, multidisciplinary jury evaluates the before and after state of a brand against the background of its strategic objectives.