Radionight Archives - m&k https://www.markt-kom.com/en/tag/radionight/ The creative side of the economy Tue, 23 Jul 2024 12:20:54 +0000 en-US hourly 1 https://wordpress.org/?v=7.1.2 https://www.markt-kom.com/wp-content/uploads/2024/07/favicon-150x150.png Radionight Archives - m&k https://www.markt-kom.com/en/tag/radionight/ 32 32 «Das lasse ich wirklich nie ausfallen» https://www.markt-kom.com/en/showbiz/das-lasse-ich-wirklich-nie-ausfallen/ Wed, Aug 30, 2023 11:10:38 PM +0000 https://www.markt-kom.com/?p=202164

In addition to networking, the Swiss Radioworld team also scored with a musical highlight! The Swiss rapper EAZ, known from the TV show "Sing meinen Song", created a good atmosphere in the audience with his chart hit "Juicy", among others.

Ralf Brachat, Managing Director of Swiss Radioworld AG, is pleased: "With this industry event, we were once again able to show what radio and audio actually stand for in today's fragmented media landscape: Information, entertainment, diversity and of course pure emotion!"

Opposite Advertisingweek.ch Brachat was also very pleased in the video interview about radio's performance in the IGEM Digitmonitor presented on Tuesday. According to this, radio recorded 6.1 million regular listeners, which represents an increase. This success was also celebrated during the Radio Night.

Lara Jelinski, CEO of Media Dentsu Switzerland, also reveals to the Advertisingweek.ch as a fan of Radio Night, "I really never skip it." Asked about the use of radio, the top media executive says she's especially excited about the programmatic buying that's now possible. See what else Jelinski and Brachat said in the video.

 

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