The debut campaign by Ceres Media and Raclette du Valais AOP aims to convey the message "it's the right cheese that counts, the original". This first advertising campaign incorporates various media into the strategy, including online display ads, social media ads, DOOH at the POS and print in the local media.

The visual implementation of the campaign is in the hands of Tonic Agentur für Form & Inhalt in Brig, which has been responsible for the positioning, marketing and anchoring of the Raclette du Valais AOP brand since 2018.