When most employers were forced to send their employees home due to the COVID-19 pandemic, Racerfish was commissioned by PSP Swiss Property to create a film. This was to show all of PSP's key locations and offices, while putting the spotlight on its employees and corporate culture.
Due to the lockdown, the idea of a classic image film was rejected. Instead, a script was created for a short feature film that turns PSP's employees and properties into the protagonists of a story about everyday life at the real estate company once the restrictions have been lifted.
The short feature film "The Assignment" tells the story of an intern who is given a not entirely trivial task on his first day at work and therefore travels across Switzerland. While the main character is played by the young New York actor Gershon Tarablus, all other roles are played by PSP employees who impersonate themselves.
The most important supporting actors are PSP's offices, which bear the creative signature of Zurich interior designer Roger Bächtold, who is responsible for the design and implementation of the offices with his company P.5. This means that the short feature film "The Assignment" is not just an image film - it is also a team-building event of a different kind: following the suspension of the obligation to work from home, PSP employees reconnect with each other by shooting a film at their workplace and return to the office with this experience.
The film is now available at Theassignmentfilm.com can be streamed.
Responsible at PSP Swiss Property: Giacomo Balzarini (CEO), Stefan Kaufmann (Head of Business Development). Responsible at Racerfish: Celine Luetolf, Oreito Pfluger (Directors), Anahi Rodriguez (Producer), Tom Behrens (Supervising Producer).
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The year 2020 marks the 100th anniversary of the traditional Swiss company from Kilchberg. This was taken as an opportunity to produce a strictly limited special edition. The edition is limited to just 20 pieces worldwide and comes with special features. These include a "Century Edition" emblem and a numbered plaque, instruments designed by IWC Schaffhausen and an engine from Ilmor Marine in golden tones.
As part of the collaboration between Boesch Motorboote and Racerfish, special attention was paid to the Century Edition and a completely new image film was produced. In keeping with the motto "Century Edition" in a golden look, the film was also staged to match the theme.
Responsible at Boesch Motorboats: Markus Boesch (CEO). Responsible at Racerfish: Tom Behrens (Director & Project Management); Oreito Pfluger, Danya Schwertfeger (Camera & Edit); Music (Jonas Schwendener).
As part of the title partnership with Alfa Romeo, the Swiss Sauber team will compete in the 2019 Formula 1 World Championship as Alfa Romeo Racing, with 2007 world champion Kimi Räikkönen and young Italian driver Antonio Giovinazzi on the grid for the team.
Racerfish also realized the complete production of the car launch this year, with the highlight being the Car Reveal image film. This year's racing car, the Alfa Romeo Racing C38, is artfully staged in a dark, rainy racing scenario in this video produced entirely in the Racerfish studio. The focus is on the interplay and contrast of racing aesthetics and the highest level of Swiss engineering skill under extreme conditions.
In addition to the unveiling video, interviews with CEO and Team Principal Frédéric Vasseur and the two racing drivers Räikkönen and Giovinazzi as well as various B-roll, social media and beauty shots of the racing car were also realized by Racerfish. The image film has been online on all official channels of the Alfa Romeo Racing Team and on the official Formula 1 website since February 18, 2019.
Responsible at Sauber Motorsport: Markus Höpperger, Michael Kaelin & Christine Uphoff (Marketing & Project Management). Responsible at Racerfish: Markus Herzberg (Project Management), Marcel Renggli (Creative Direction & Photography), Anja Grob, Christian Frei, Nicole Kuhn (Postproduction Photography), Oreito Pfluger, Patrick Hostettler & Jamie Laghmiri Hach (Film & Editing), Jonas Schwendener (Composing & Audio Production), Lixel Müller (Sound Engineering).
From the first press of the record button to the finished delivery of the unveiling video, the interviews, the B-roll and the images from the photo shoot, just under 96 hours passed, just over 1,300 kilometers were driven and almost 8 terabytes of raw data were produced.
The result is a unique image film about the new Alfa Romeo Sauber F1 C37 race car together with the drivers Marcus Ericsson and Charles Leclerc as well as a series of interviews for TV stations and social media channels with team boss Frédéric Vasseur.
The film has been online on all official Sauber F1 Team channels since February 20. Beauty shots of the C37 Formula 1 car have also been taken for the press and media.
The production of the unveiling video including drone flights, post-production and creation, all photographic shots as well as the composition of an individual soundtrack were realized by Racerfish.
A look behind the scenes and more facts about the production can be found on the official Website.
Responsible at Sauber F1: Markus Höpperger & Christine Uphoff (Marketing & Project Management). Responsible at Racerfish: Markus Herzberg (Project Management), Marcel Renggli (Creative Direction & Photography), Anja Grob, Christian Frei (Postproduction Photography), Oreito Pfluger, Katia Kaiser, Oliver Schwendener (Film & Editing), Jonas Schwendener (Composing & Audio Production), Lixel Müller (Sound Engineering).
The new website focuses on the craft of horticulture as well as relaxation and enjoyment in an Egli Jona garden. The emotional implementation with moving images shows employees, gives an insight into the company and an outlook on the added value of garden design by Egli Jona.
The aim of the relaunch was to simplify user navigation, present the website in a clearly structured way and make it the heart of the company's communication. Visitors will find a timeline with company news, current construction projects, team news and social media activities in the "News" navigation item, which can also be displayed separately using a dynamic filter, depending on their interests. To Current.
Racerfish developed the "pool configurator" especially for Egli Jona, which visitors can use to put together their dream pool or swimming pond using various parameters. To the pool configurator.
As part of the relaunch, the new claim "Gardens for life." was launched. On the one hand, this alludes to the high quality of Egli Jona gardens, which give pleasure for a lifetime. On the other hand, it implies that life takes place outside and that a garden or terrace brings great added value to life. Last but not least, plants bring a garden design to life.
Responsible at Egli Jona: Carmen Schoder (Project Management, Head of Communications). Responsible at Racerfish: Diego Paladino (Project Management), Marcel Renggli (Art Direction), Anja Grob (Web Design), Jonas Schwendener (Web Programming & Sound Engineering), Oreito Pfluger, Katia Kaiser and Ezze Cepeda (Film & Editing).