Rising production costs and the rapid progress of artificial intelligence pose major challenges for the publishing industry. At Frankfurter Buchmesse 2025, Fabasoft Xpublisher will be demonstrating how publishers and media companies can use intelligent cloud-native and AI-supported solutions to optimize production processes, reduce costs and at the same time ensure editorial quality and innovation.

The cloud-native editing and publishing system from Fabasoft Xpublisher supports the entire content value chain - from planning and creating media-neutral content to managing editorial processes and automated print production and playout on all digital channels.

A core feature is the integrated AI, which automatically creates summaries, teasers or social media posts and analyzes and indexes digital assets. "With Xpublisher, AI is not an add-on, it is the driving force behind the solution," says Raphael Baier, Managing Director of Fabasoft Xpublisher GmbH. "It automates content processes, making workflows faster, more efficient and more precise. Our AI is seamlessly integrated, which is unique on the market at this level."

As part of the "Fabasphere", the digital ecosystem for document-intensive business processes, Xpublisher offers customers flexibility in their choice of cloud operating model. This ensures full data sovereignty for publishers.

The Cooperations, Events & Entertainment team moves to the Commercial Content unit under the overall leadership of Annina Flückiger, Chief Commercial Content Officer and member of the Executive Board. The Commercial Content area will be expanded to include the "Live Experience" component. Commercial partnerships and own formats in the event and entertainment sector will be expanded. In combination with the products of Commercial Publishing, customers will be offered a new 360-degree concept that provides enhanced storytelling, customized rides and targeted sponsorship opportunities, such as the 20 Minuten Festival or the new fan trips. As before, Sabrina Garrn, Head of Cooperations, Events & Entertainment, will remain in charge.

Marketing Communications is now part of the Product division, under the overall management of Sven Ruoss, Chief Product Officer and member of the Executive Board. Under the leadership of Franziska Wiesner, Head of Marketing & Communications, an additional function of Digital Marketing Manager will be created. Marketing Communications already works very closely with the Product department to implement campaigns, such as the recent one for 20 Minuten's new SmartTV app, and will also be responsible for the entire branding of 20 Minuten in the future.

Marcel Kohler, Managing Director of 20 Minuten: "I am extremely sorry that Valérie Henzen will be leaving us. She has had a strong influence on 20 Minuten's marketing over the past eight years, developed it strategically and successfully implemented numerous cross-divisional projects. I wish her the best of luck and success for her courageous step into self-employment."

Valérie Henzen joined 20 Minuten in marketing in 2013. Most recently, she served as Team Lead of Product Management before the marketing graduate was promoted to Chief Marketing Officer at the beginning of 2020 and became a member of 20 Minuten's Executive Board. In this role, she drove forward the development and positioning of the 20 Minuten brand in particular and successfully implemented the brand redesign. Valérie Henzen was also responsible for the successful launch of the member platform "My 20 Minuten".