The campaign includes five different visuals, each featuring a different queen (and king). Each visual has a similar claim, such as: The Queen of Samplings is Back. With this, the agency wants to draw attention to the fact that station samplings are the royal discipline of staff-assisted advertising.
In retail, samplings are allowed again at the beginning of June at the earliest. In addition to the popular Door2Door and mailbox samplings, station samplings can now also be booked again. These are offered with a 50 percent discount on the approval costs. Station samplings offer advantages in terms of quantity, reach and visibility, according to Promokant. Door2Door samplings reach more people, but with station samplings creative distribution media can provide additional awareness, Promokant informs.
The goal of the campaign is traffic on the redesigned landing page of Promokant & kyo. Also the own domain Stationsampling.ch is linked directly.
![pmkkyo[2]](https://www.markt-kom.com/wp-content/uploads/2021/02/2021-02/pmkkyo[2].jpg)
Zurich Games is an organizer of functional competitions. At the events, athletes compete against each other in various disciplines. Among other things, they compete in Olympic weightlifting, bodyweight exercises or elements of gymnastics and endurance sports.
CH Media joins as media partner due to a convincing event and sponsoring concept and thus wants to put the Zurich Games on the agenda of interested sponsors.
Radio24 draws attention to the event with various advertisements, integrates it on the online platforms and raffles participation tickets for athletes on all channels. The event is free of charge for spectators.
Marketing makes Kyo and Promokant
In addition, the Kyo agency will manage the event organizer's social media channels from April and set up a brand ambassador program for interested sponsors. Promokant will be the exclusive marketer for field marketing measures on the two event days. The two agencies prevailed over their competitors in a pitch.
The annual event will take place in 2021 on September 12 and 13 at the Hardhof sports facility. A move to the SBB main hall of Zurich HB is planned for 2022.
Field marketing activities are advertising measures that are not particularly compatible with social distancing. That's why Promokant is now having face masks with logos produced for its customers. Sampling staff, sales assistants, courier drivers, logisticians and all promoters with customer contact could be equipped with individually printed face masks in the future.
"We think there will be a post-corona chic and masks will be part of our everyday lives," say Alexander and Karin Grote, Managing Directors of Promokant and Kyo. That's why they have set up an online store with designer masks.
The agency heads are of the opinion that medical masks should be reserved for healthcare staff. In the Store there are not the kind of masks that are now being made everywhere. The masks are made from fine, hand-picked fabrics by local tailors to produce face masks. There is also a section for "Masks from around the world".
"As accessories, masks will remind us of the coronavirus era long after it is over. Because after the pandemic is before the flu season," says Grote.
Many extrinsic changes can seem rather unpleasant at first. For example, when one is faced with the fact of having to move out of one's home. This is also the case with the Promokant agency, which unexpectedly has to leave its studio on Heinrichstrasse.
This step has prompted the agency to realign itself. A cornerstone for the new strategy was already set at the end of 2018 with the founding of the Kyo agency. The second measure was to make the agency more digital. Data is being uploaded to the cloud, and new infrastructure and software are being used.
The agency has also decided to work only in the co-working space in the future and will move into the Zurich Impact Hub at the beginning of June. Equipped only with a Macbook and a cell phone, the agency will concentrate on the essentials: The support of clients and the further development of the agencies. With its innovative ecosystem flair, the Impact Hub will provide the perfect setting for this.
All the people who are responsible for customer satisfaction still represent the heart and soul of Promokant. In the future, Promokant will no longer simply manage a pool of promoters, but will build communities around brands and products, from which promoters and micro-influencers will be developed. The most committed will make it into the Ambassador programs of the brands. In this way, the agency wants to ensure that every promoter or influencer used by Promokant or Kyo is a true fan of the brand.
This transformation, as well as the combination with Kyo, is another innovation from Promokant with which the agency wants to differentiate itself from other competitors. Customers should thus benefit from the symbiosis of digital and conventional measures.
The concept includes a nationwide and year-round outdoor promotion in the Coop. While LC1 consumers at the POS have the opportunity to share their gut feelings with friends and family virtually via email or as a postcard printout using a photo box, HIRZ embarks on a pleasurable experience with a virtual reality paragliding flight.
Almost the entire product line can be sampled at the POS. In addition, there is a 30 percent discount promotion to support sales.
During the pitch, Promokant called on the Evolve agency from Zurich for support with the concept and visualization.
Lauris, the leading agency for operational marketing in French-speaking Switzerland, will in future be responsible for the support and provision of promotional staff in French-speaking Switzerland and Ticino. In return, Promokant will provide the new partner with staff for German-speaking Switzerland. According to the press release, the cooperation will enable both agencies to expand their range of expertise and services and to concentrate territorially on conceptual and advisory functions. In addition, well-known brands are now offered so-called "glocal" solutions - global strategic management accompanied by local operational efficiency. Together, the two agencies employ 30 permanent staff spread across four offices (Zurich, Basel, Lausanne and Lugano) and manage a staff pool of almost 3,000 promoters, hosts/esses, bartenders and logisticians.
According to Alexander Grote (Promokant) and Curdin Decasper (Made), he is responsible for opening up new areas of business and for developing, optimizing and marketing new products, services and approaches. The newly created position is also intended to exploit the potential of the strategic alliance between the two agencies and to enliven the agencies with new impulses and in-house productions.
Paolo Palmerini looks back on a meanwhile 20-year and diverse career in the promotion and event sector. His last stations were management positions at Fisch.Meier.Promotion and the foundation of the promotion agency Subiaco People & Promotion. Since 2011, he has been a member of the Miss Central Switzerland jury and is responsible for the communication coaching of the finalists.
Since January 1, Promokant and Made Marketing have been a couple who not only share a love of perfection and morning coffee, but also a place to stay. Promokant, a long-standing player in the promotion scene, and Made Marketing, a "young up-and-coming deer in the marketing field", have been sharing a roof since the beginning of the year. At Bluntschlisteig 1, at the foot of the engemer church. "Although we were a little apprehensive about moving in together (i.e. giving up old freedoms and habits), we're really looking forward to this new chapter. It seems to us that when you change one thing, it always entails further changes - and that's a good thing," the two agencies write in a joint statement.
