The mailing serves to promote sales and includes Christmas gifts from Terra Nuova. It is intended to stimulate existing customers to buy wine for the Christmas season, the agency said in a statement on Thursday. The mailing was sent to existing customers in mid-November.

Responsible at Profeta Communication: Eugen Profeta (concept, consulting and texts), Beni Kurz (art direction), Claudia Schneiter (texts). Responsible at Schuler Weine: Robert Hoehn. Responsible at Engelberger Druck: Sandro Blättler, Edi Engelberger.

So the website should represent movement, because movement is also the main activity in a dance school. Quickly came the idea to go a new way and that was to let the dancers dance on demand. For this, first recordings were made with a large green screen. Then these recordings were programmed in HTML5.

The website can be viewed on iPads and on popular smartphones with the latest operating system as well.

Responsible at ProfetaKommunikation: Eugen Profeta (concept and consulting), Werner Laubscher (photos, film, editing), Roland Höfer (texts), Conrad Müller (editing/proofreading), Blerim Bunjaku (concept, programming), Sysret Kastrati (concept, deploy and control). Responsible at Tap & Crazy: Joe Giuffrida (overall responsibility), Michaela and Petra (fashion & make-up).

The collaboration began with a direct mailing to insulation and heating installers. In it, the agency communicated a new product. Further projects such as a 64-page B2B brochure for installers, an event and a new guideline have already been defined and will be realized by the end of the year.

Responsible at Profeta: Eugen Profeta (concept, consulting and texts), Martin Zöller (layout/image editing). Responsible at Studiotextart: Conrad Müller (editor). Responsible at Stamit: Mauro Städeli, Roberto Gianola and Astrid Thoma.
 

Customers who have made a booking in the last five years were contacted via a direct self-mailer. To intensify the response activities, a competition was also integrated. The main objective was to persuade the customers contacted - whether online, by telephone or via a travel agency - to make a booking. The mailing was also sent out at different time intervals. The first wave before Christmas and then two waves in January.

As part of a co-marketing campaign with Kinder Max, a specific direct response card was developed and sent to approximately 20,000 addresses. The aim of this campaign was to stimulate families with children to respond. On the one hand, they could order the subscription of Kinder Max at a reduced price and on the other hand, they could request vacation home catalogs from Novasol. This action was incidentally flanked by advertisements in the Kinder Max brochure as well as by online buttons and an e-newsletter.

Responsible persons: Eugen Profeta (concept and consulting), Corina Eberhard (photos), Jeannette Schade (texts), Othmar Gübeli (layout/design/litho), (Studiotextart, Conrad Müller (Studiotextart, editing/proofreading), Mike Kypreos (overall responsibility at Novasol).

A multi-stage direct marketing campaign is now planned to acquire new customers. The target groups are larger SMEs, multinationals and associations. The agency announced this in a press release on Friday. The first DM campaigns are to be sent out at the end of November.
 

This gives the passenger clear information on their screen as to when the cab will arrive. This can be seen in real time on the phone display (google maps). Partnerships have already been established with various hotels, bars and clinics.

The application is currently only in use in the greater Zurich area. The service is soon to be expanded to other Swiss cities, according to the agency. The app was launched together with the company's own website Taxi4u.ch and flanked by various "below the line" communication measures. In an initial "test phase", social media channels (Facebook, Twitter, LinkedIn), newsletters and flyers were used by colporteurs. Just a few days after the launch, 300 apps were downloaded.

A launch campaign is planned for the next few weeks where advertising media such as newspaper advertisements, ambient media and freecards will be used by colporteurs in the city.

Responsible at Profeta Communication: Eugen Profeta (concept, consulting). Responsible at Taxi4U: Sysret Kastrati (texts). App programming: Enyx.ch. Website/Animations: Blerim Bunjaku.
 

A wine magazine in tabloid format with useful information about the wines and you soon feel like you're in Italy. Many customers know our southern neighboring country, but can't exactly identify the regions. So the agency. That's why the 8-page newspaper contains plenty of background information on the individual regions, including geographical maps. There is also information on the grape varieties, grapes and vinification. An ideal drinking recommendation for menus is of course also included.

The mailing was sent to existing customers with a 3-part boomerang card. This specific folded card with a competition on the front can be completed by customers on the back with wine orders and then automatically returned in the style of a direct response card. Standard information such as customer numbers and addresses are already imprinted.

Responsible at Profeta Communication: Eugen Profeta (consulting and concept), Claudia Schneiter (texts), Beni Kurz (image concept), Beni Kurz, Martin Zöller (layout/design). Responsible at Studiotextart: Conrad Müller (editing/proofreading). Responsible at Schuler St. Jakobskellerei: Robert Hoehn, Peter Delpechitra, Andreas Battistel, Lukas Häusermann.