The Lucerne-based agency Premotion is expanding its strategic leadership team: Martin Elmiger will join Premotion as a managing partner in August 2026. Together with Reto Schmidiger, Pedro Llopart, and Sacha Johann, he will help shape the company’s future development and the expansion of its communications, events, and training divisions.
Entrepreneurial Experience as a Foundation
Martin Elmiger is a co-founder of auviso – audio visual solutions, where he served as CEO and Chairman of the Board of Directors. With his strategic expertise and extensive network, he is expected to support Premotion particularly in the areas of business development, strategic corporate development, and positioning. In addition, he will contribute his entrepreneurial experience and perspective as a sparring partner in client projects, according to the press release.
The collaboration between Martin Elmiger and Premotion dates back more than two decades. According to the press release, their numerous joint projects have fostered a close personal and business partnership that will now continue in a new form.
A Long-Standing Relationship as the Foundation for the Next Step
Sacha Johann, Managing Partner at Premotion, emphasizes the depth of this relationship: «Martin and us are connected by far more than just a long-standing business relationship. We’ve known each other since our apprenticeships and have worked on projects together for many years. We’re extremely pleased that we can now continue our collaboration at this level.»
For Martin Elmiger, joining the company also marks a deliberate fresh start. He explains: «After many years in an operational leadership role, I wanted to realign my career. I’m excited by the opportunity to bring my experience, my network, and my entrepreneurial perspective to an established company while also creating space for other projects close to my heart. Premotion and I have enjoyed a trusting working relationship for over 20 years. That makes me all the more pleased to now be part of the team.»
Agency Strengthens Strategic Focus
According to the press release, Martin Elmiger’s appointment strengthens Premotion’s strategic focus and creates additional opportunities to further expand its market position in the areas of communications, events, and training. The agency has been in business for nearly 25 years and develops and implements projects for companies, organizations, and institutions both nationally and internationally—with all three business areas under one roof.
]]>When the M-Stars online store was launched in April 2010 as the successor to the M-Budget cult store, numerous new themes from the world of Migros found their way into the range alongside products in the M-Budget design. Among the most popular items were the iconic seal, bear and monkey motifs of the Migros gift bags. The shopping bags, for example, sold around 2'000 copies, according to the company. However, the most sought-after were the M-Budget and Ice Tea sunglasses, which were ordered over 8'600 times. The M-Stars range consisted of around 300 different items. Among them were also always unique items, so-called limited editions, such as the M-Budget Grümpelturnier set or the fancy yellow Mirador stool.
Now solves M-fanshop.ch M-Stars off. The online store appears in a new look that is even more in line with the world of Migros. The store continues to offer a wide range of products in the design of the popular Migros own brands. In addition, the M-Fanshop now also addresses the themes of current Migros campaigns with symbols and figures that are emotionally anchored with customers and employees. For example, Migros fans will also find the Lilibiggs or subjects from the campaign "From us. From here." campaign. For the procurement of fan articles, Migros' synergies with its suppliers will be used to guarantee responsible production. The M-Fanshop will continue to be operated by the Premotion agency. To date, the online store has attracted around 45'000 customers and generated total sales of around 3.5 million Swiss francs.
Premotion is convinced of the long-term success of this vision and can look back on various successful events in Andermatt. Other corporate clients from Switzerland and abroad are already signaling their interest in holding customer or employee events in the historic Ursern Valley and around the imposing Gotthard massif, as the agency writes in a press release. As an event and marketing partner with its own local branch, Premotion can now respond even more specifically to individual customer needs and intensify cooperation with local partners.
The office shares an office with the Andermatt heating association and Energy of Events, a company specializing in event decorations.
The marketing & events agency designed and organized the poster communication in the run-up to the opening. And together with FC Lucerne and Swissporarena events, Premotion is jointly responsible for the open days on August 14/15 and the opening match on September 3, 2011.