PR Fact Archives - m&k https://www.markt-kom.com/en/tag/pr-fact/ The creative side of the economy Tue, Jul 23, 2024 12:28:46 +0000 en-US hourly 1 https://wordpress.org/?v=7.1.3 https://www.markt-kom.com/wp-content/uploads/2024/07/favicon-150x150.png PR Fact Archives - m&k https://www.markt-kom.com/en/tag/pr-fact/ 32 32 Swiss Bankers neu bei PRfact https://www.markt-kom.com/en/markom/swiss-bankers-neu-bei-prfact/ Wed, Oct 3, 2018 11:41:12 +0000 https://www.markt-kom.com/?p=102414 swissbankers-logo

As part of the company's strategic realignment, Swiss Bankers is intensifying its communication activities. PRfact supports the company in its public relations and media work as well as at events.

"By taking on the challenging task of Swiss Bankers, we are further expanding our expertise in the field of financial communications," says Patrick Milo, Managing Partner at PRfact.

]]> Zu guter Letzt: Achtung, die Kreisel sind los https://www.markt-kom.com/en/kreativity/zu-guter-letzt/zu-guter-letzt-achtung-die-kreisel-sind-los/ Thu, 11 Apr 2013 11:29:49 +0000 https://www.markt-kom.com/?p=53410

Migros wants to trigger the big gyro fever in Switzerland with a total of 48 different gyros. In addition to public relations and events, PR Fact now also supports Migros in digital marketing. With the Websitethe "Twistymania" mobile app for iOS and Android, and the Facebook fan page a world full of galactic adventures is set to open up this week. The Twisties are intended to encourage young fans in particular to circle, collect and swap.

Together with its in-house partner agency CommIng, PR Fact has implemented five events in Zurich, Bern and Lausanne. At these events, enthusiastic collectors can have their spinning top tricks professionally photographed or filmed, upload their twisty pictures and videos to the website, put their skills to the test with the mobile app, and exchange ideas with the fan community on Facebook. In addition, Migros is running a swap meet on the website for the first time, offering ambitious collectors an official channel to swap duplicate spinning tops with each other.

Despite all these measures, the bottom line is unfortunately still: A Surrli? Really now? The only thing that helps is digital marketing:

Twistymania2

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Responsible at PR-Fact: Adrian Huwyler (digital marketing concept). Station developed the cross-platform website Twistymania.ch and Crunchy Communications organizes the content management on Facebook.com/migrosmania. The game app "Twistymania" for iOS and Android was realized with the Swiss developer X-Fund Global. (uma)

 

]]> Miaou-O-Mat sammelte für Schweizer Tierschutz https://www.markt-kom.com/en/markom/miaou-o-mat-sammelte-fur-schweizer-tierschutz/ Sun, 25 Nov 2012 14:38:01 +0000 https://www.markt-kom.com/?p=50435

The two agencies were tasked with effectively staging the campaign with the Miaou-O-Mat and attracting media attention. The Miaou-O-Mat toured Switzerland for almost three weeks, making cat lovers, passers-by and tourists meow and laugh - for a good cause. The Miaou-O-Mat not only rewarded every authentic meow with a portion of Felix brand cat food, but also triggered a donation of 1 franc to the Swiss Animal Protection STS. The campaign resulted in a donation check in the amount of CHF 7,851 being handed over to Swiss Animal Protection.

From October 29 to November 17, the numerous Miaus in the post offices in Geneva and Lausanne as well as in the SBB stations in Zurich, Lucerne, Basel and Berne could not be ignored. From the Lausanne and Zurich locations the best Miaou-O-Mat scenes on Youtube summarized in a video that already has over 6,000 views.

Responsible at Nestlé Purina Pet Care Switzerland: Anne Burgues (Senior Brand Manager Felix). Responsible at Ander Group, BSW: Manuel Gamper (Managing Partner, Consulting), Giorgio Parisi (Director Creation). Responsible at PR Fact: Patrick Mauron (Managing Partner, Consulting), Lilian Prachoinig (Consulting, Text). Responsible at Shop Promo: Fabienne Sirusas (Project Manager).

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