Maxim, the world's largest men's lifestyle magazine with headquarters in New York, is launching a global redesign. This includes an increased focus on lifestyle, fashion, luxury and close collaboration with Hollywood stars and film studios. The German-language edition of Maxim, which is published in Zurich by Posh Media, is one of the first editions worldwide to switch to the new look. The cover of the first German-language edition of Maxim to be published in the new design features top model Irina Shayk, who can soon be seen in the movie "Hercules". Cristiano Ronaldo's girlfriend is joined by the two Swiss models Maura Waller and Thamara Weiss.
The Swiss edition of Maxim also has its own, significantly expanded event section with international and national content produced in-house. For example, the polo tournament of the Legacy Polo Club in Switzerland and the Ultra Festival in Croatia will appear in the August issue. The "Maxim Hot 100" event will take place this year on September 20, 2014 in Zurich at the "Aura" location. According to the press release, it will be "a showcase of the most beautiful Swiss women, with a few surprises of course". The list of the most beautiful Swiss women will be published in the October 2014 issue.
Maxim Switzerland has existed in digital form since February 2012 as Online magazine. The Swiss version of the global men's magazine is now also available in print. Published by the independent publishing house Posh Media is published under license from the American magazine Maxim. Editor-in-chief and publisher Boris Etter denies to Werbewoche.ch any cooperation or similarities with the German edition established in Switzerland: "Not a single page of Maxim Switzerland comes from the German edition. Well over 50 percent is local Swiss content. The rest comes from the American edition and has been adapted to Switzerland".
The latter is the case, for example, with the cover story featuring Israeli top model Bar Refaeli. Etter knows exactly why, despite the strong focus on Switzerland, a Swiss woman is not the obvious choice to grace the cover of the first issue: "I personally promised Bar Refaeli at the Maxim Hot 100 party in New York that she would grace the cover of the first Swiss issue. I keep my promises". However, the first Swiss woman will not be long in coming, the publisher adds.
The magazine offers around 90 pages of classic men's topics. Several interviews (Bar Refaeli, Anatole Taubman, Henrik Fisker, DJ Sania), scantily clad ladies, driving tips from Christina Surer, a beer and car test as well as various survival tips ("How to behave properly on a yacht when there are lots of models on board"). The single issue costs 7.60 francs. (hae)
