After a long time, a representative of the German automotive industry is once again at the top of the rankings. The 47-year-old has already been in the top ranks of the survey in previous years.
When asked about the difficult situation in the German automotive industry, Rudolph responds pragmatically: "Fair weather or rainy days - the work remains the same." The automotive industry is in a phase of transformation, but he thinks in terms of opportunities. And repeatedly emphasizes the role of his "fantastic team", which makes awards like this possible in the first place.
And how does Rudolph manage the dual role as Head of Communications for two DAX companies? Organizing, delegating and prioritizing are the cornerstones. And: "Part of the truth is that you have to be able to switch off," Rudolph continues. Family and sport are his areas of strength.
As part of the survey, 112 journalists assessed 140 spokespeople from companies and associations. Thomas Voigt from the Otto Group was voted in second place, with Monika Schaller from SAP, Silke Walter from EnBW and last year's winner Philipp Schindera from Deutsche Telekom tied for third place.
The top 10 this year
- Sebastian Rudolph, VW, Porsche
- Thomas Voigt, Otto Group
- Monika Schaller, SAP
- Silke Walter, EnBW
- Philipp Schindera, Deutsche Telekom
- Herbert Arthen, DM
- Jörg Howe, Daimler Truck
- Ingrid M. Haas, Deutsche Börse
- Jan Runau, Adidas
- Margarita Thiel, Aareal Bank
Places 11 to 140 are available in the current issue of Wirtschaftsjournalist:in.
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To underline the dynamic, modern and innovative character of the brand, Phd and the sports car manufacturer, in collaboration with Disturbed Media Group, have brought Porsche models to life as holograms. The models can be seen at Zurich Main Station from Thursday to Saturday.
The holographic technology in ultra-HD 8K image quality is designed to allow viewers to immerse themselves in the world of Porsche. Using a QR code, visitors can interact directly with the brand.
Responsible at Porsche: Benjamin Bieber, Nathalie Busslinger. Media: Judit Hunyadi (Phd Switzerland). Technology: Jake H. Cass (Disturbed Media Group).
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Ferry Porsche dreamed of a perfect sports car. He was driven by this dream, drawing strength and inspiration from it. The current brand campaign of Porsche Switzerland is based on this brand essence. Branders, the new lead agency of Porsche Switzerland, developed the creative idea and implemented the measures.
The campaign leaves the actual product world and encourages the audience to realize their own dreams.
The campaign is based on Porsche's current brand purpose "Driven by Dreams". It is intended to attract the attention of a new generation of potential Porsche drivers and inspire them with enthusiasm for the brand. The current campaign is also designed to achieve this goal.
Connecting Dreamers
Basel-based fashion entrepreneur and content creator Sandra Rodrigues Pinto and Zurich-based photographer and director Oliver Rust are the faces of the campaign. As identification figures, they are to convey the campaign's message authentically: It's all about getting going, tackling, stepping on the gas - just like Ferry did in his day.
The campaign videos are the linchpin of the campaign. The video worlds are complemented by print ads, digital formats as well as DOOH applications, a redesign of the brand hub Drivenbydreams.ch as well as text contributions enriched with specially shot images for the periodical magazine Porsche Timeswhich is available in all Porsche Centers and is sent to existing customers.
Responsible at Porsche Switzerland: Benjamin Bieber (Head of Marketing), Nathalie Busslinger (Communications and Trade Marketing), Katharina Heckers (Digital Marketing). Responsible at Branders: René Allemann (Creative Director & CEO), Marisa Güntlisberger (Director Omnichannel Experience), Walter Tagliaferri (Director Advertising), Sarah Hepp (Senior Brand Designer), Anita Hsieh (Brand Designer), Luana Wüstiner (Junior Brand Consultant), Lea Zaugg (Junior Brand Consultant), Oliver Schmuki (Senior Editor), Olivia Sasse (Video Journalist). Responsible at Richtig & Gut: Ariane Pochon (Producer/Director), Sandra Kobel and Florian Kadler (Production Manager), Nino Michel (DoP), Sabrina Zschenderlein (Production Design), Vlady Oszkiel (Editor, Katerfilm), Maurice Mersinger (Music/Sound Design, KlingKlangKlong), Julian Joseph (Mix/VO, Tonverein), Christoph Walther (Color Grading, Trinipix). Digital production: Guycolle. Media strategy: PHD Media.
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31-year-old Inga Konen has been employed at Porsche Switzerland since 2015 and is directly involved in shaping communications. Her position as Press and Public Relations Officer was most recently followed by acting head of the department. She started her career in the communications department of Porsche in Stuttgart-Zuffenhausen and at Porsche Middle East and Africa in Dubai, among others. She studied PR and communications management as well as corporate communications in Cologne and Stuttgart.
The Chur-based agency Skipp has already been entrusted with Porsche's marketing for a year. With the latest campaign for the Porsche Macan, this collaboration has become even closer. Skipp can now call the Porsche Macan Turbo Performance its own fleet vehicle. Urs Zünd, head of the Porsche Center Maienfeld: "We have known Skipp CEO FiFi Frei for a long time as a Porsche enthusiast and have recognized that the close cooperation with him and his agency offers great potential for broader and more authentic marketing of the Porsche brand and the Macan model.
For Frei, this step is just as logical: "We now work with customers who have long-term, cooperative ties and carry their values into our everyday lives. A Porsche as a company car is undeniably a luxurious and rare situation, but the Macan Turbo Performance fits perfectly into our world both functionally and visually. The entire skipp crew is exceptionally pleased." The freshly branded Porsche from skipp has been driving on Swiss roads since this week. The Porsche Center Maienfeld invites you at any time to test drive the Porsche model, which combines sportiness, power and demands for space and comfort to create an SUV suitable for the Alps.
Porsche Drive enables the dream of the perfect sports car and a unique driving experience for a broad population via a rental platform. USP Partner is responsible for support, setting up the project structures, and on-site customer management at the Rotkreuz location. To launch Porsche Drive within the target group, USP also designed and implemented a nationwide roadshow.
Porsche Drive makes driving dreams come true
The aim of the concept is to make the premium Porsche brand accessible to a wide audience and to lower the inhibition threshold for initial contact. On Porsche-drive.ch, there are rates for hourly, daily, weekend and weekly rentals for a diverse Porsche range. The offer is suitable for everyone, whether you are looking for a representative vehicle for a business meeting or simply want to be on the road for private pleasure.