More and more pedestrians, bicycles, e-scooters, cars and buses are sharing the road space. This inevitably leads to conflicts between road users - buses in particular are increasingly being slowed down, overtaken carelessly or otherwise involved in awkward situations.

This is where the "Safe on the road together" campaign comes in and reminds people of some basic rules of conduct and traffic regulations. With messages such as "Hey bike, watch out for the bus!" and "Hey e-scooter, the bus has priority!", awareness is raised clearly, noticeably and at eye level. The visuals are also simple, but independent and eye-catching. They are intended to quickly convey what is at stake in traffic situations.

The campaign will be present on the streets of Winterthur as well as in and on the city buses this spring. Posters with location-specific messages can be seen at selected poster locations.

Responsible at Stadtbus Winterthur: Matthias Gerth (Head of Marketing and Communication), Ramona Lüthi (Marketing). Responsible at Winterthur City Police: Michael Wirz (Head of Media & Communications), Andrina Vögeli (Media & Communications). Responsible at Partner & Partner: Gianfranco Acocella (Partner and Creative Direction), Sarah Pally (Partner, Senior Consulting), Livia Sager (Senior Consulting and Project Management), Dominic Schweingruber (Motion Design).

The police profession is multifaceted and entails a great deal of social responsibility. The aim of the collaboration between Fe Agentur and the Zurich Cantonal Police is to make the diverse job profiles of the Kapo more visible, attract new talent and strengthen the loyalty of existing employees.

According to the agency, it was able to impress with an approach that focuses on people's personal strengths and shows that many already have the potential for this profession. "We want to convey the world of the cantonal police in a genuine and unfiltered way, break with stereotypes and develop an employer brand that matches the values and real-life experience," explains Managing Director Karin Renold.

The implementation of the campaign will start in the coming months, with an initial roll-out in the second half of the year.

"Wars and conflicts are shaping the world view, and we are also feeling this in the canton of Bern," said FDP Security Director Philippe Müller to the media on Tuesday. Anti-Semitic incidents and related inquiries have increased since the Hamas terrorist attack on Israel and the flare-up of the Middle East conflict. There have also been incidents against Muslims in recent months.

The cantonal police did not provide specific figures, but a sharp increase has been noticeable since October 7, 2023. Reports have since stagnated "at a high level", said Michael Fichter, Head of Prevention at the cantonal police.

Schools receive support

To counteract this development, the cantonal police have stepped up their existing prevention work and launched a campaign called "Together against hate". Around 30 religious communities, authorities, educational institutions and other organizations are taking part.

In this context, schools would also be provided with additional teaching materials. The aim is for them to increasingly discuss measures against hate with pupils.

The Bern cantonal police have been recording hate crimes statistically since last year. In 2023, a total of 55 reports were received, primarily involving verbal abuse, threats, assault and simple bodily harm. Hate crimes are criminal offenses in which people are attacked because they belong to a social group. (SDA/swi)

Anyone who shares their personal card details or authorizes fraudulent payments is falling into the trap of fraudsters. They rely on the gullibility and carelessness of their victims. Phishing is by far the most common scam.

This is exactly where the police come in. With its "Card Security" prevention initiative, it has been providing information about current fraud scams and precautionary measures for over ten years. This year's prevention campaign on the subject of phishing starts on Wednesday. It was designed and implemented by The PR Factory agency.

Fishermen against phishing

"We have been looking after card security since the beginning. Over the years, the focus has shifted significantly - from crimes at ATMs and payment terminals to online crimes," explains Andrea Miolo-Eberhard, owner and managing director of The PR Factory in Zurich. "In our prevention work, the focus is on constant repetition. Card crimes are almost exclusively the result of carelessness on the part of cardholders. This makes it all the more important that the prevention messages are known and internalized. With this year's campaign, we are therefore deliberately building on last year's and focusing on the topic of phishing with the already familiar and eye-catching "Fischer".

Online and offline campaign

The campaign will be broadcast throughout Switzerland in two waves in spring and fall 2024. Online banners on news channels and advertising on social media platforms are planned. An online competition with a knowledge test will also be launched. Police forces and financial institutions are also supporting the campaign by distributing flyers and drawing attention to Card Security and the prevention tips via their own online and social media channels. All measures lead to the prevention platform Card-security.chwhere you can find tips and prevention measures on the subject.

Responsible at the police: Pascal Simmen (Cantonal Police Schwyz), Bernard Vonlanthen (Police Cantonale Fribourg). Responsible at The PR Factory: Andrea Miolo-Eberhard (concept, overall management), Christine Raschle (consulting, project management), Patricia Isabel, Dali Schmucki (graphic design and realization).

The "App Gelenkt?" campaign implemented by the Zug-based agency Agentmedia was launched on Wednesday with a clear message about greater safety on the roads of the canton of Zurich. The aim is to raise public awareness of the risks of distraction caused by smartphones in road traffic. The Prevention Department of the Zurich Cantonal Police developed this initiative in close collaboration with Agentmedia in order to reach drivers, cyclists and pedestrians alike.

The website App-guided.ch serves as the central information platform for the campaign, which aims to raise awareness among road users over the next three years. This is taking place against the backdrop of the road accident statistics presented on Wednesday: a slight increase in the number of accidents was recorded in 2023, but also shows a decline in serious injuries and fatalities on the roads. Vulnerable road users are particularly affected, which underlines the urgency of the campaign.

Innovative approaches and clear messages

"App Gelenkt?" aims to captivate with a creative and appealing way of communicating. A clever play on words between "distraction" and "app" combined with powerful visuals - be it car, bike or pedestrian - conveys the core message of the campaign in a catchy yet profound way. The use of the "smiley" icon is intended to add a humorous touch without undermining the serious subject matter.

The campaign aims to strike a balance between entertainment and education by using a wise but not instructive tone and portraying the police in a sympathetic role. Posters in all municipalities of the canton and practical give-aways for safe cell phone stowage while driving, as well as postcards with a QR code link to the landing page, further enhance the impact of the campaign.

Campaign management: Zurich Cantonal Police, Prevention Department. Concept, design and development: Agentmedia. Illustration: Patrick Oberholzer.

The police have many important tasks: Security, order, prevention and intervention. However, the representative function is often forgotten. The Winterthur municipal police are focusing on this for their new recruitment campaign, because police officers always wear the city's coat of arms on their chest and its values to the outside world.

The Freundliche Grüsse print and social campaign aims to convey to potential recruits that strong social and mental skills are required for the Winterthur municipal police: Such as commitment, tolerance, compassion, teamwork and experience. The campaign's messages specifically go beyond pure recruiting. The Winterthur municipal police want to convey the importance of police work and the pride they and the city take in it to the city's population.

The new image film of the Winterthur municipal police, which was conceived and realized as part of the campaign, pursues the same goal: it shows a typical day full of different tasks and missions of the corps and is also intended to be a little love letter to Winti.

The current campaign of the Winterthur city police will be shown on posters, hanging displays in buses and on meta platforms in the Winterthur region from mid-January. The image film will be used on the website, YouTube and in presentations by the city police.

Responsible at the Winterthur City Police: Sarah Paul (project management), Michael Wirz (overall responsibility). Responsible at Friendly regards: Pascal Deville, Fabian Biedermann, Samuel Textor (overall responsibility), Kevin Zysset (art direction), Julian Riegel (text / concept), Seraina Meier (graphics), Sandro Matter, Damian Del Fabbro (consulting), Alessandra Dolci (agency producing); Message Studios (film production): Damian Inderbitzin (director), Stefan Grah (DOP), Marko Ries (photography), Lukas Schaller (color grading), Tonstudio Z (sound / recording).

In their varied daily work, police officers ensure that Basel is the livable city we all love. To do this, however, they urgently need reinforcements: the current recruitment campaign of the Basel-Stadt Cantonal Police aims to show young people the meaningfulness and attractiveness of the police profession and its role for the city.

At the same time, the campaign makes no secret of the obvious challenges of the profession, but addresses them openly with a wink: With scenes from everyday life on Basel's streets, the lively subjects put familiar buzzwords from everyday working life in the shade. For example, police officers also work 9-to-5 - simply at night. And they only know the daily grind from hearsay anyway.

The campaign was developed and implemented together with Rod Kommunikation under the direction of Farner Basel. It starts on Wednesday and can be seen and heard as DOOH, OOH, bus and streetcar advertising, on social media as well as Spotify and in-game ads in Basel-Stadt and the surrounding area.

Responsible at the cantonal police Basel-Stadt: Kim Feldmann (Head of Recruitment), Nu Thien Truc Ton (Human Resources Marketing), Charlotte Kabay Flück (Head of Human Resources and Organizational Development), Sandra Eberhard (Recruitment Specialist), Adrian Plachesi (Head of Communications). Conception, creation and realization: Farner Basel, Rod Communication. Photography: Noë Flum. Media: Freaky Swep. Recording studio: Oslo Studios.

Every year, 900 children and adolescents are involved in road accidents, 40 percent of them on their way to school. Four children are killed on average over several years, as the BFU announced on Wednesday.

Parents' cabs, however, are not the best way to prevent accidents. For children, the journey to school is an important factor in their social development. They also need to learn how to behave properly in traffic.

According to the BFU, the way to school is basically the responsibility of the parents. To prevent accidents, it is important that everyone involved pulls together. With the new picture book at both the school and home levels, the BFU offers a hand to this cooperation.

Among other things, the picture book shows that children are better off walking on the safe inner side of the sidewalk if they don't want to get splashed when it rains. In addition, it picks up the old principle "wait, loose, luege, laufe".

The rules are conveyed by the characters Lia, Luca and the parrot Pep. In the school version, the picture book is enriched with songs, tasks, games and other teaching material. BFU also advises parents to practice walking to school with their children and to choose the safest route.

Crossing as a source of danger

Five organizations are addressing the Stop for School Children Campaign to motorized traffic. Most accidents involving children occur when they are crossing the road. In 55 percent of cases, drivers disregarded the right of way of children on foot.

The organizations appeal to drivers to not only slow down, but to stop and remain stopped until a child has crossed the road.

Hand signals should be avoided. This was the conclusion of a survey conducted by the Schulwegkampagne. More than 50 percent of 1,500 regular drivers said that they almost always give a hand signal at pedestrian crossings. But this is not a good idea: if a child trusts the hand signal, he or she no longer pays attention to other traffic.

Behind "Stop for Schoolchildren" are the Swiss Traffic Club, Swiss Foot Traffic, the police corps, the umbrella organization of teachers and the Road Safety Fund. In addition to the national languages, the corresponding information is available in seven other languages. (SDA)

Online and on social media

The campaign will be seen in eastern Switzerland and the Principality of Liechtenstein on online platforms and social media. A landing page (werdepolizistin.ch / werdepolizist.ch) provides information about the requirements for the police profession, the application process and dates of local information evenings. The campaign of the Ostpol police concordat of eastern Switzerland was realized by the St.Gallen city police, together with the St.Gallen communications agency Forb.

The versatile strengths of the employees are central for the police corps. In addition to valuable experience from previous jobs, the requirements of police officers include qualities such as teamwork, honesty, reliability and communication skills, as well as physical fitness. The ultimate goal of the police is to act with a high degree of responsibility in the field in order to make proportionate decisions even in extreme situations.

In the message published on Friday, the government council cited massive cost increases on the part of suppliers as the reason for the higher operating costs. In order to ensure the operational capability of the plant, an increase in the commitment credit is necessary.

The government council wrote in its message to the Grand Council that the rescue and security authorities and all partners depend on secure and highly available telecommunications systems for efficient command and emergency communications. The maintenance and servicing work is therefore a top priority.

Polycom is the security radio network of Switzerland's rescue and security authorities and organizations (BORS), in which the federal government and cantons have invested a total of around 1 billion Swiss francs to date. This radio network provides a highly available, tap-proof communications platform that is protected from interference.

After around 20 years of operation, the radio network needed to be technically renewed. For the value maintenance of the security radio network, the Grand Council decided in November 2017 on a commitment credit for a one-time gross expense of 3.5 million francs and an annually recurring gross expense of 210,000 francs, which is no longer sufficient. The budget for the one-off costs for the project can be met, as the government council noted. (SDA)

The new head of communications at the Schwyz Cantonal Police is Roman Gisler. The 44-year-old will succeed Florian Grossmann at the beginning of 2024, when he will retire after more than 43 years with the police.

Roman Gisler graduated from the Central Switzerland Police School in 2001 and subsequently held various positions in the security police, as the Schwyz Cantonal Police announced on Thursday. He currently works as a clerk in the communications department.

Already at the end of October last year, there had been a change in the communications department of the Schwyz cantonal police: David Mynall had his last working day as media spokesman after 14 years. (sda)

The army had taken over subsidiary missions from the Bern cantonal police at short notice. The exercise was intended to show how well the cooperation between civilian and military forces works in an extraordinary situation.

The conclusion was basically positive, the Bernese security directorate announced on Tuesday. The cooperation was very constructive. The army could take over the guarding of critical infrastructures with future controls quickly and without major preparation time.

However, various team operations required immediate communication between the police and the army. Currently, there are no compatible means of communication between civilian and military forces.

Therefore, Polycom devices had to be specially programmed and given to the army from stocks of the Bern Cantonal Police. The Security Directorate proposes that the troops receive Polycom devices and be trained accordingly.

Disruptive actions announced

The scenario for "Fides" was that a fictitious terrorist organization had carried out attacks in several cities outside the canton of Bern. The Bernese police were asked for support by the police corps concerned. As a result, it was no longer possible for them to protect critical infrastructures in the Bern area at short notice. The army stepped in.

Left-alternative circles had announced disruptive actions against "Fides" in the run-up to the exercise. However, these failed to materialize. (SDA)