The show of works in the Maag Areal covers around 3500 square meters of exhibition space. More than 100 national (and a few international) photographers from the fields of press, advertising and art are presenting current works. One of them is icon "enfant terrible" Dietmar Henneka, who will explain his "point of view towards advertising photography" in a lecture on Friday, January 9. You will find an interview with him in the next print issue of Werbewoche.
Photos: Simone Isliker/Advertising Week
Of 248 awards, he recently consigned 200 to the dumpster. But this is not the only reason why Dietmar Henneka is regarded as an icon and "enfant terrible". It is above all his views and works that have earned him the title of "Germany's loudest photographer". Some also call him the Oliviero Toscani of the North. Why this has come about can now be checked with your own eyes and ears as part of the forum on Friday, January 9, 3 pm. Dietmar Henneka will explain in a lecture its "point of view opposite the advertising photography". Henneka is an honorary member of the BFF and was honored by ADC for his life's work. From his point of view: 50 percent for his photography, 50 percent for his person. "In any case, a very entertaining and inspiring personality," says Michel Pernet of Bloofeld Entertainment, which produces Photo15.
The Admission for the forum with Dietmar Henneka costs 42 francs. With the Advertising Week it also goes for 32 francs. Who mails us until Thursday 16 o'clock to [email protected] will be put on the guest list and thus get in at a reduced price at the box office. For an entire agency group, the special price is 250 francs.
Maag Hall, Friday, January 9. Exhibition from 11 am, Forum with Dietmar Henneka 3 pm.
In spring 2014, a football match against poverty took place at the Stade de Suisse in Bern. This annual charity highlight was held in Switzerland for the first time. Countless former world-class soccer stars such as Zinédine Zidane, Figo, Ronaldo, Maldini, Elber, Cannavaro, Gullit and many more took part. The world selection plays for a good cause against BSC Young Boys.
Neuhaus' photographic idea: portraits of the world's soccer players. The entire proceeds of around 4,000 Swiss francs were donated by auction to the victims of Typhoon Haiyan in the Philippines. The difficulty: the stars stood in front of the camera for just 30 - 60 seconds. According to Neuhaus, all the footballers took part and helped to raise some money in addition to the game.
//www.youtube.com/watch?v=PT3kIwwTTw8
At Photo15, the photographer will show five large-format fine art prints of the footballers. Taken with the medium format camera Pentax 645Z, which brings out the details in particular. Remo Neuhaus specializes in commercial, advertising and portraits and works throughout Switzerland.
Responsible for the project: Remo Neuhaus (initiator and photographer); Marco Herzig (assistant); Jonas Weibel & Raphael Wanner (making of video); Promacx, Bern (image editing).