Many people in Switzerland run to the doctor, emergency room or hospital for even the smallest health complaints. Yet there are numerous indications that can be easily and conveniently counteracted in Switzerland's 1800 pharmacies. From back pain and angina to the morning-after pill. Or from skin diseases to insect bites and toothache.
To publicize the consultation in pharmacies, PharmaSuisse brought in the Bern-based agency Amber and launched a trilingual campaign website. On We-make-it-possible.ch there are various commercials with Swiss comedian Cedric Schild, a knowledge test and a cheeky print version of the campaign idea.
"The idea and the slogan were received very positively in all language regions of Switzerland in advance - we hope that our more than 20,000 healthcare professionals will help to spread the idea," says PharmaSuissse campaign manager Martina Tschan, explaining the strategy. Denis Jeitziner from Amber Kommunikation adds: "We have rarely developed a campaign that was and is supported by all sides from the outset."
The campaign is organized as part of a media partnership between View accompanied and disseminated. In addition, the key messages are being pushed in the trade press, on screens in pharmacies and on various social media channels. The interim highlight of the campaign is National Pharmacy Day on September 25. The campaign will then be further developed and continued for another two years.
Responsible at PharmaSuisse: Martina Tschan (campaign management), Stéphanie Logassi Kury (overall responsibility), Gregory Nenniger (social media), Eva von Wartburg, Stephen Jenkinson (responsible specialist group). Creation: Amber communication. Web development: Dunkel.cc. Film production: Creative XY. Media partnership: View.
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The new website of the Swiss Pharmacists Association is based on the open source solution Drupal. The association wants to use established standards to simplify the various processes with partners and members. The whole thing is also supported by needs-based access management.
The new website is intended to support both the association's political communication and day-to-day work in pharmacies. Thanks to the modular structure, the Swiss Pharmacists' Association pharmaSuisse can react quickly to changing needs.
Simona Kröni - responsible for online projects, pharmaSuisse says: "The simplified member administration means we are taking a big step towards digitalization. This allows us as an association to digitalize our processes, make them leaner and also create pages on our platform more quickly. This in turn improves collaboration with our members."
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Customers get a good solution to all their health questions at the pharmacy - quickly, without an appointment and, what's more, close by. They do much more than just dispense medicines. This is the focus of the "Ask your pharmacist" campaign and is supplemented by video sketches showing "everyday life" in pharmacies.
https://www.youtube.com/watch?v=40-lgU6u_E8
Fabian Vaucher, President of PharmaSuisse, the Swiss Pharmacists Association: "Pharmacists are networked primary care providers, guarantors of patient safety, health promoters and, last but not least, employers. This makes them the easy point of contact for their patients and customers in the event of health problems." The visuals and service information for the pharmacies were realized by the Bern agency Wapico, the video sketch show for a new, online-savvy audience by Rise and Shine Films. In addition, a new Facebook audience channel "Your Pharmacist" is being used.
Tom Glanzmann, head of communications for PharmaSuisse, said in a statement, "All good things are simple. 'Ask your pharmacist' is familiar to target audiences, and the poster subjects stand out because of their simplicity while still triggering mental movies."
Responsible at PharmaSuisse: Fabian Vaucher (President); Tom Glanzmann, Stephanie Balliana, Rahel Rohrer (Communications). Responsible at Wapico: Olaf Pilleri, René Walker. Responsible at Rise and Shine Films: Philipp Andonie, Manuel Imboden.