Peak Punk Archives - m&k https://www.markt-kom.com/en/tag/peak-punk/ The creative side of the economy Tue, 20 Jun 2023 20:44:12 +0000 en-US hourly 1 https://wordpress.org/?v=7.1.3 https://www.markt-kom.com/wp-content/uploads/2024/07/favicon-150x150.png Peak Punk Archives - m&k https://www.markt-kom.com/en/tag/peak-punk/ 32 32 Freche Imagekampagne von Family für Peak Punk https://www.markt-kom.com/en/kreativity/kampagnen/freche-imagekampagne-von-family-fuer-peak-punk/ Tue, 20 Jun 2023 19:43:38 +0000 https://www.markt-kom.com/?p=199330

While the previous communication measures focused mainly on athletes, the jointly developed campaign strategy is now aimed at a broader target group. This is because "non-athletes" can also use Peak Punk as a healthy alternative to sugary snacks.

The campaign developed by Family does not aim to please everyone. But with its polarizing subjects, it fits the brand like a glove. In line with its claim "No bullshit inside," the brand communicates the way it sees fit.

The 35 subjects for out-of-home, digital-out-of-home and the accompanying social media campaign have been on display throughout German-speaking countries since Monday.

Responsible at Peak Punk: Roger Wehrli (founder), Thomas Künzler (founder), Remo Sturzenegger (graphics & web). Responsible at Family: Claudio Catrambone (Executive Creative Director), Alexandra Niggeler (Account Director), Marion Gwerder, Severin Binkert (Art Direction) Marc Ambühl, Mery Wunderlin (Editor).

]]>