Inspired by traditional art forms

The graphic elements are inspired by traditional art forms and are reinterpreted in a modern, brand-defining visual language. The result is a design that conveys joie de vivre, enjoyment and diversity - values that match the character of the "Corn Taquitos".

The design is characterized by a harmonious balance of bold colors, clean lines and a dynamic layout that guarantees attention on the shelf. The packaging tells a story of indulgence and adventure - modern, respectful and distinctive.

ZDF Zurich Design Factory AG, together with Zweifel Snacks & Chips AG, is delighted to once again demonstrate the combination of creative excellence and strategic brand management with this award-winning packaging design.

Responsible for the award-winning project: Olivia Gut, Stephan Schlunegger, Samuel Fueter (Zweifel Chips & Snacks AG) and Roli Misteli, Tatjana Tomovski, Géraldine Bloch, Tabea Steffen, Carolin Oberer and Patrick Crowe (ZDF Zurich Design Factory AG).

For the visual appearance of the two products "Mera Detox Morning" and "Mera Detox Evening", Wecatch developed packaging with flowing color gradients and modern typography. The design combines elements of freshness and naturalness and is intended to appeal specifically to health-conscious consumers while conveying professionalism. A completely blue glass was chosen to stand out from the mass of food supplements.

A particular focus is on the combination of traditional plant power and modern science. This aspect runs through the entire brand communication.

Responsible at Wecatch Creative Agency: Delia Guerriero (Design Direction), Vivien Condrau (Design), Patrik Ferrarelli (Design), Kevin Casado (Consulting/Strategy).

"The Swiss market combines high quality standards with a strong business ethic. By opening our Zurich office, we not only shorten the distances to our customers, but can also respond even more closely to their specific needs," explains Managing Director Andreas Milk. The agency looks after brands such as KitKat, Lion, Ovomaltine and Rama as well as start-ups such as Reloadz Protein-Water. Now Milk their expertise, creativity and strategic thinking to the Swiss creative landscape.

In Switzerland, the agency, which specializes in the food industry, aims to strengthen existing partnerships and acquire new clients. The agency supports brands from the initial idea to the finished packaging and also aims to create multi-sensory experiences that appeal to consumers on an emotional level.

Catherine Cambier is newly responsible for the development of RAJA's subsidiaries in Europe, including Udo Bär (warehouse and office equipment, Germany, Switzerland, Austria), Morplan (retail supplies, UK) and Cenpac (packaging industry, France). In doing so, she will work with the local management teams to develop synergies within the RAJA Group.

Cambier is an engineer and holds an MBA degree from the French business school EDHEC. She began her career in the United States as an automotive project manager at GW (Global Warehouse, 1998-2000). In 1998, she joined SOCEM Group, an international manufacturer of electronics solutions for the construction and industrial sectors, as Technical Manager and Marketing Director. In 2000, she was appointed Operations Manager and redesigned the Group's industrial organization and supply chain. In 2008, she became managing director.

In 2014, Catherine Cambier joined SONEPAR, a global market leader in electrical wholesale, as Operations Manager. From 2018, she was responsible for the group-wide implementation of a new organization for their products and services for business customers. From 2020, she headed the Industry business line in France.  

Originally, submissions for the Swiss Packaging Award - the most prestigious prize in the Swiss packaging industry - were only to be possible until 15.01.2023. Now the organizers announce that the deadline has been extended until the end of January. Registration is possible online.

Who can participate?

The competition is open to innovative packaging, packaging aids, displays (product-carrying systems, presentation elements) as well as packaging and packaging systems that have been developed, designed, manufactured or distributed by Swiss companies or persons or by foreign companies or persons that have introduced their entries to the Swiss market. Several packages may be submitted per entrant.

Young talents are also called upon to enter their packaging ideas in the Swiss Packaging Award: For pupils and students, participation is free of charge. They will be judged by the jury in the corresponding category. The prerequisite is that the products have not been launched on the market.

Eight awards to be won

The Swiss Packaging Award is presented in the categories Sustainability, Convenience, Design, Marketing, Technology / Construction / Machine Systems. In addition, there will be the Young Talent Award and the Audience Award as special categories. For the first time, the Special Jury Prize will be awarded. Here, the members of the jury will award prizes for what they consider to be outstanding entries. Packaging of all materials is eligible for the competition. The focus is on promoting and honoring holistic packaging solutions, regardless of the packaging material. A jury of 16 experts nominates up to three packages per category in a judging process lasting two days, from which a winner is chosen.

Public votes for most popular packaging of the year

The winner of the audience award will not be decided by a panel of experts, but by consumers, who will use e-voting to choose their favorite packaging of the year. The public vote will take place from February 15 to April 15, 2023.

The trade fair organizer Easyfairs presents at the "Empack 2023", the largest packaging trade fair in SwitzerlandTogether with its supporting partners and associations such as the SVI, VLI, procure and Packaktuell, the exhibition presents modern, innovative and well-positioned companies from the Swiss packaging industry. The central industry event showcases the complete value chain from packaging materials to labeling, engineering, transport and the latest solutions in waste management and recycling. Topics such as sustainability, circular economy and modern multi-purpose packaging are the focus and the experts present will show their industry-ready solutions with live presentations and lectures.

"Science Experience Area and Start-Up Zone

In cooperation with the SVI (Swiss Packaging Institute), there will be a premiere of a new special area called "Science Experience Area", where the creation and production of innovative packaging materials will be shown live. In the newly designed special area "Start-Up Zone", young, innovative companies will present new ideas and innovations for the packaging world. In addition, an exhibition of the winning exhibits of the Swiss Packaging Awards 2022 and the nominated products for 2023 will again be held in Hall 3.

"Our team is working at full speed in close cooperation with our associations and subject matter experts to guarantee an exciting and sustainable trade show experience in Zurich. To this end, we are also continuously receiving extremely interesting presentation topics, which we will be posting online on the trade show website in the course of October," says Kristina Nadjarian, Marketing & Content Manager.