Brack Business is launching its first-ever national branding campaign. Under the tagline «Not your job. Our job,» the business customer division of online retailer Brack specifically targets startups, schools, government agencies, SMEs, and large corporations. The campaign focuses on procurement-related tasks that take up time in the day-to-day work routine but are not part of the actual core business.

Whether it’s «Chief Coffee Capsule Officer,» «Head of Office Chair Evaluation,» or «Paper Ordering Instructor»: With deliberately exaggerated job titles, Brack Business draws attention to administrative and organizational tasks that distract employees from their actual duties. The message behind this: Companies should be able to focus on their core business, while Brack Business handles the procurement.

«No one wanted to become a teacher just to type up supply lists, and no one starts a startup just to choose cable channels,» says Roman Reichelt, Chief Marketing & Communications Officer at Brack.Alltron. With specialized offerings, product lines, IT integrations, and special terms for businesses, Brack Business aims to free up time for its customers to focus on more important tasks.

Focus on long-term brand building

The campaign was developed in-house in collaboration with freelance creative Lorenz Clormann. The media mix includes trade publications, digital channels, and target-audience-specific formats. Brack Business focuses on long-term brand building and clear positioning rather than short-term communication initiatives.

This trend stems from the increasing demands placed on procurement managers. According to Brack Business, factors such as product availability, process reliability, streamlined workflows, services, and personalized support are becoming increasingly important alongside costs and budgets. «Processes must be designed efficiently, budgets must be adhered to, and supply chains must be reliably secured,» says Ousama Ouso Atrache, Head of B2B Sales at Brack.Alltron and head of Brack Business.

Partnerships as Additional Points of Contact

As part of the campaign, Brack Business is expanding its presence in relevant business networks. It has formed new partnerships with the Swiss Venture Club (SVC), Swiss Startup Nights, and the Ladies Drive business network.

Through the SVC, the company aims to reach out specifically to small and medium-sized enterprises (SMEs) and participates in events in German- and French-speaking Switzerland. The partnership with Swiss Startup Nights is designed to support young companies from the very beginning—from the first workstation to equipping entire teams.

In addition, Brack Business is now the main partner of the Business Sisterhood Swiss Ladies Drive. The partnership encompasses various events and touchpoints within the network, including the Female Innovation Forum, where Brack Business sponsors the «Innovator of the Year Award.».

Through these partnerships, the company aims to bring the campaign promise to life beyond traditional advertising channels. Central to this is its positioning as a procurement partner that supports companies through efficient processes and personalized service.

Digital Outdoor Advertising in St. Gallen: New Screens for the Downtown Location

Displayactive.ch continues to expand its digital advertising network: The company has put new premium advertising screens into operation at the Central parking garage, located at Unterer Graben 25 in St. Gallen. In addition to the newly installed displays, the existing elevator screens have also been successfully integrated into the network. This creates a high-quality advertising offering at one of the busiest parking garages in the city of St. Gallen, engaging visitors to the downtown area throughout their entire customer journey.

The Central parking garage is owned by Aurora Anlagestiftung and operated by Indigo Suisse. It offers convenient daily parking in close proximity to shopping, dining, and services. According to displayactive.ch, the screens’ prime locations allow advertising messages to be effectively placed in an attractive downtown setting.

Versatile for use in regional and national campaigns

By integrating into the Switzerland-wide network of displayactive.ch, advertisers will benefit from high visibility at a high-traffic location. According to the company, the new screens are suitable for both regional businesses and national campaigns and can be flexibly combined with other locations in the displayactive network.

Marc Steiner, Managing Director of displayactive.ch, comments on the new location: «With the Central parking garage, we are gaining another high-quality, premium location in Eastern Switzerland. The screens reach a large number of passersby and enable our clients to communicate in an eye-catching and effective way.»

Aurora Investment Foundation Sees Added Value for Visitors

The owner of the parking garage also views the collaboration positively. Silvan Schneider of the Aurora Investment Foundation says: «The new screen solution allows us to flexibly combine our own content and information with high-quality advertising campaigns. This way, we create added value for our visitors while also enhancing the parking garage’s status as a modern communication hub.»

Advertising spaces in the Central St. Gallen parking garage are now available for booking. With the launch of this location, displayactive.ch continues its growth trajectory and strengthens its position as a provider of digital out-of-home (DOOH) advertising in Switzerland.

ZOHO Zofingen: A Brand for a New Part of the City

A new neighborhood is taking shape where magazines were printed for decades. Right next to the Zofingen train station, the former Swissprinters site is gradually being transformed into a vibrant community. For the long-term development of the site, the Zurich-based creative agency Wecatch developed a distinct brand that connects the site’s history with its future: ZOHO Zofingen.

From an Industrial Site to a New Part of the City

The challenge was to give an identity to a place that is still an industrial site today but will become a new part of the city tomorrow. Wecatch supported the development from the ground up—with naming, brand strategy, branding, and visual identity, as well as the design and implementation of an initial landing page for project communication.

The challenge was to clearly convey the complexity of a long-term site development while also creating a brand that already has character today and can grow alongside the neighborhood in the years to come.

ZOHO: A Name for a New Play in Zofingen

The process began with the development of the name. Working closely with Pensimo Management AG, Wecatch created “ZOHO”—a short, memorable, and distinctive identity for the new neighborhood. Building on this, the Zurich-based creative agency developed the brand’s visual and communicative identity.

The history of the former printing plant site served as the central starting point for this project: the past is not ignored, but rather becomes an integral part of the new identity. According to ZOHO, the project thus represents not only new buildings and apartments, but also the transformation of an entire neighborhood and the creation of a new living space right in the heart of Zofingen.

History Meets the Future

The site’s development can also be experienced digitally. Wecatch designed a landing page for ZOHO that combines historical images with the vision for the future neighborhood. A clear visual narrative and interactive elements guide visitors through the site’s history, the concept behind ZOHO, and the development process.

The website was also designed to grow alongside the project—from the initial stages of development through to its eventual marketing. In this way, the history of the place is not only told but becomes an integral part of its new online presence.

Responsible at Pensimo Management: Alexander Büchel (Portfolio Manager, Turidomus Investment Foundation), Birgit Hattenkofer (Head of Development / Acquisition Specialist). Contact at Primus Property: Daniel Thoma (Partner, CEO, Head of Marketing & Transactions). Responsible at Wecatch Creative Agency: Kevin Casado (Managing Director, Head of Strategy and Consulting), Patrick Beeli (Strategy), Delia Guerriero (Design Director, Head), Nina Niederberger (Design), Noëlle Schild (Consulting), David Guntern (Digital Development). Photography: Tina Sturzenegger. Text: Nicola Brusa (Bureau Brusa).

Mediawork's 10th Anniversary: From the First Assignment to a Mature Agency

The Romanshorn-based branding agency Mediawork is celebrating its tenth anniversary—and is using the occasion to further refine its positioning. What began in 2016 in a basement office with a single client has grown into an agency with six employees, more than 80 clients, and approximately 150 websites under management.

It all started with a commission from Bischofszell: In 2016, the city entrusted Christoph Huser with designing its new brand identity—without a business plan, based solely on a commission and the decision to accept it. Six months later, the company was entered into the commercial register. In 2020, the sole proprietorship became a limited liability company (GmbH). The agency moved to its current location on Hafenstrasse in Romanshorn and hired its first employee.

«Culture Becomes a Brand» – Mediawork’s Value Proposition

To mark its anniversary, Mediawork has revamped its website and consolidated its value proposition under the guiding principle «Culture Becomes a Brand.» The agency operates in three areas: Culture, Branding, and Impact—ranging from brand culture to brand identity to brand experience. Its service portfolio includes brand strategy, corporate design, websites, packaging, and campaigns.

The customer base is primarily from Eastern Switzerland, but extends throughout German-speaking Switzerland. The customer base includes industry, commerce, educational institutions, and the public sector.

«We modernize companies with rich histories—in a way that ensures they remain recognizable afterward,» says owner and CEO Christoph Huser. «Our core philosophy has remained the same for ten years: We first ask who a company truly is. Only then do we talk about design.»

Mediawork's 10th Anniversary: Celebrated with About 90 Guests

The agency celebrated its 10th anniversary on August 27, 2026, with approximately 90 guests from the business and political communities, as well as the agency’s client base. Photos from the anniversary event are available at the following link: https://www.mediawork.ch/jubilaeum/#impressionen

For more information about the agency and its services, please visit www.mediawork.ch.

Radio Schaffhuuse AI Radio: Read, watch—and now listen, too

With «Radio Schaffhuuse,» Bock Publishing is taking the next step into the world of digital media: Starting July 1, the AI-powered radio station will begin public testing as the official radio project of the online portal «Schaffhausen24.» This brings the publisher full circle—and for the people of the Schaffhausen region, the new motto is: Read (in the «Schaffhauser Bock»), watch (on «Schaffhausen24»)—and listen (via «Radio Schaffhuuse»).

The media landscape is becoming increasingly digital, and multimedia is considered indispensable in modern journalism. With the launch of its radio station, Bock Publishing is bringing all its channels together under the umbrella brand «shmedien.».

Editorial Content as a Cornerstone

The concept behind «Radio Schaffhuuse» is deliberately distinct from traditional radio. Although a lot of music is played, editorial content forms a central pillar of the programming. All content is intended to come directly from the «Schaffhausen24» online portal—consisting of journalistically written or verified articles by regional stakeholders, organizations, and municipalities. To ensure this timeliness, a dedicated newsroom was established and staffed back in April.

According to the project, it combines reliable local journalism with cutting-edge technology—in a relaxed, varied way that stays closely connected to the region.

DAB+ and Web Player: Radio Schaffhuuse AI Radio—Available Throughout the Coverage Area

The station can be received throughout Eastern Switzerland via DAB+ (Channel 5D). Just in time for the launch on July 1, the new website will also go live, featuring a web player: https://www.radio-sh.ch

"Young Cops" Recruitment Series: Blueheart and Kapo Aargau

The Aargau Cantonal Police and the communications agency Blueheart are launching the recruitment series «Young Cops»—a “digital-first” format that uses documentary-style storytelling to attract young people between the ages of 21 and 30 to a career in law enforcement. The “Young Cops” recruitment series aims to provide authentic insights into police training and daily police life in areas where traditional recruitment approaches fall short.

The Aargau Cantonal Police is competing for qualified young talent. According to the police, this young demographic is looking for meaning, stability, and authenticity—and responds particularly positively to genuine insights, personal stories, and communication on an equal footing. Traditional recruiting methods fall short in this regard, the press release states.

«Young Cops» as the Cornerstone of Employer Branding

The series «Young Cops» was developed by Blueheart and produced by memories in move GmbH. Three seasons, each consisting of six episodes, are planned. The series aims to provide those interested in a career in law enforcement with an entertaining, emotional, yet realistic look at police training and everyday police work. The format combines information and entertainment in a way that brings the police profession to life and fosters a strong emotional connection. At the same time, it positions the Aargau Cantonal Police as an authentic employer.

Digital First: From Social Media to Landing Pages

Blueheart has consistently designed the campaign with a "digital first" approach. The series is being teased on social media and on the new recruiting landing page https://www.youngcops.ch available there. In addition to the «Young Cops» seasons, the site also contains all the important information about the job description, the selection process, training, and career paths.

Supporting Measures Along the Candidate Journey

The digital core is complemented by out-of-home formats such as posters and e-panels featuring eye-catching key visuals, as well as events, PR initiatives, and a selection of appropriate giveaways. According to the press release, the entire communications mix is specifically designed to align with the candidate journey, so that attention translates into concrete interest.

For more information about the Aargau Cantonal Police's recruitment landing page: https://www.youngcops.ch

Person in charge at the Aargau Cantonal Police: Dominic Zimmerli, Head of Communications; Eliane Amsler, Marketing Manager; Nadine Frey, Communications Specialist; Vanessa Rumpold, Content Creator and Spokesperson. Responsible at Blueheart: Olivier Kilchherr, Creative Director (Art); Hanno Lietz, Creative Director (Copy/Concept); Daniel Bachmann, Chief Digital Officer; Kristin Enzler, Digital Project Manager; Marianne Kieser, Creative; Janine Strebel, Production; Claudio Heller, Photography. Person in charge at memories in move: Noel Schmid.

Glarner Kantonalbank AI Campaign: Your Partner for the Big Moments

There are moments in life when choosing the right bank matters more than ever. Glarner Kantonalbank is capitalizing on this very idea with a new, wide-reaching campaign—and is thereby positioning itself as a partner offering comprehensive solutions for every stage of life. The campaign was executed by the agency AMMARKT, which specifically leveraged its in-house AI expertise.

From childhood to old age

According to the press release, specialized banking services become particularly relevant once income and assets have reached a certain level—which generally corresponds to a later stage of life. However, Glarner Kantonalbank did not want to limit itself to this: The goal was to demonstrate that there are moments throughout one’s entire life that require the highest level of banking expertise.

The two campaign images each show a woman and a man in profile—from childhood through to their later years. Since the two models, who both live in the Glarus region, understandably could not provide profile images from every stage of their lives, AMMARKT used AI to fill in these gaps: The original images, taken in the studio, were artificially «backdated.».

AI as a means to an end—not an end in itself

Philippe Haller, head of marketing at Glarner Kantonalbank, emphasizes that the use of AI was not the main focus: «The fact that AI was used here was not our main focus. But we’re very pleased that, thanks to AI, we were able to bring a good idea to life with high quality and relatively little effort.» According to the press release, the campaign developed by AMMARKT conveys the message in a way that is as simple as it is clear.

For more information about Glarner Kantonalbank, visit https://www.glarnerkantonalbank.ch available.

Responsible at Glarner Kantonalbank: Philippe Haller, Head of Marketing; Tanja Schwitter. Contact at AMMARKT: Thomas Engeli; Vanessa Preisig; Gian Enzler; Jonas Boban; Sabrina Bühler. Photography: Samuel Trümpy Photography.

«Le menu,» Switzerland’s largest independent cooking platform, is bringing Annemarie Wildeisen and Florina Manz on board as new partners. With «le menu» teaming up with Wildeisen and Manz, two of Switzerland’s most influential food brands are uniting under one roof—a clear sign of quality, trust, and continuity, according to the press release dated May 11, 2026.

From «le menu» to a comprehensive platform for culinary enjoyment

Since 1998, «le menu» has stood for foolproof recipes, seasonal cuisine, and deep roots in Swiss culinary culture. With the integration of «Wildeisen & Manz,» this profile will be further developed in a targeted manner. Both sides share a clear common vision: cuisine that works in everyday life, yields reliable results, and meets the highest quality standards. The collaboration begins with an extensive special feature on «Tomatoes»; in the future, content from «Wildeisen & Manz» will be a regular part of the offering.

«According to its own statements, »Le menu” is thus consistently evolving from a magazine into a comprehensive platform for Swiss culinary culture—featuring print, digital offerings, and an ever-expanding collection of recipes.

Decades of food expertise brought together

Annemarie Wildeisen and Florina Manz jointly run the family-owned company Arte Cucina and are the editors of the online cooking magazine «Geniessen.» Since 2003, they have operated the private cooking school «Kochen – live!» in downtown Bern, which offers public cooking classes as well as private culinary events. Annemarie Wildeisen has also authored more than 50 cookbooks, which regularly appear on bestseller and long-seller lists.

Annemarie Wildeisen explains the motivation behind the partnership: «It was crucial for us to find both a print and an online platform that shares our values. »Le menu’ embodies precisely the reliability and quality that our readers have valued for decades. For us, this collaboration is a logical and very welcome next step.”

Florina Manz adds: «Our cooking has always been designed to work in everyday life and bring joy. The fact that we can now continue and expand on this within the context of »le menu’ opens up new possibilities—for us and for readers who want to rely on recipes that actually work.”

Strategic Development of «le menu» with Wildeisen and Manz

The partnership is based on a shared foundation of values: regional ingredients, seasonal produce, and guaranteed success. The goal is to offer readers even more inspiration and culinary expertise—across all channels.

Jürg Rykart, co-owner of «le menu,» says: «This partnership stands for trust, quality, and a clear strategic direction. Together with »Wildeisen & Manz,’ we are systematically expanding ‘le menu’ into one of Switzerland’s leading culinary platforms.”

Valentin Kälin, also a co-owner, notes: «With Annemarie Wildeisen and Florina Manz, we’re not only gaining two strong personalities, but also bringing together decades of culinary expertise. This creates real added value for our readers.»

«Le menu» is published by Medienart, which, in addition to the cooking platform, also publishes «annabelle» and «Zeitlupe.» According to the company, these titles collectively reach more than 403,000 readers (MACH-Basic 2026-1).

More information about the platform: https://www.lemenu.ch

A New Approach to Digital Real Estate Marketing: andfrank and UNITUM St. Gallen

How do you present a real estate project with 110 apartments in a way that keeps it easy to navigate despite its size, while also conveying a sense of high quality and intuitiveness? This question marked the beginning of a collaboration between the real estate developer D+D Immobilien, the marketing firm Aforia Immobilien, and the agency andfrank. The result is a digital marketing platform for the UNITUM St. Gallen project—an approach to digital real estate marketing that thoroughly reimagines traditional real estate websites: interactive, visually minimalist, and designed entirely from the users’ perspective.

Complex Requirements, Clear Solution

The challenge was multifaceted: multiple buildings, a wide variety of apartment types, numerous floor plans, and a high volume of information. It quickly became clear that a traditional presentation using PDF lists, tables, or static apartment overviews would not meet the project’s requirements. At the same time, the website was intentionally designed to remain easy to understand and to quickly guide prospective tenants to the right apartment.

The result is this interactive real estate platform www.unitum-sg.ch with a freely navigable 3D listing tool at its core. Users can explore the buildings directly within the model, switch between different views, select apartments, and filter results by number of rooms, price, square footage, or garden access. In addition, users can compare apartments and proceed directly to the application process from the respective detail page.

User guidance modeled after high-quality e-commerce platforms

The user experience is deliberately modeled after modern digital product experiences and high-quality e-commerce platforms: clearly structured, visually minimalist, and easy to use. Architectural visualizations, property listings, and the digital leasing process all integrate seamlessly. According to UNITUM St. Gallen, this has resulted in one of the most modern real estate websites in Switzerland—a digital platform that not only showcases living spaces but also brings them to life.

More information about andfrank's work: www.andfrank.com

Person in charge at andfrank: andfrank ag, brand communication & healthcare marketing, Frauenfeld & Zurich. Real Estate Development: D+D Real Estate. Marketing: Aforia Real Estate.

In the BäreTower in Ostermundigen near Bern - the tallest building in the canton - two classic hotel rooms have been transformed into something unusual: the Museum Room Bern. harry's home Bern-Ostermundigen and the Museum of Communication Bern have transformed rooms 104 and 105 into an interactive experience space that allows guests to immerse themselves directly in the history of human communication. The concept is unique in the Swiss hotel industry.

From hotel room to the smallest museum in Switzerland

A curated overall experience with around 15 selected exhibits and numerous interactive elements unfolds over 64 square meters in harry's home. Hat boxes with historical letters, postcards and stamps show communication before the digital era. An original uniform from the Swiss postal, telephone and telegraph company (PTT) represents a formative profession. A collection of cell phones, from the early Nokia to the current smartphone, illustrates technological change. Photographs and everyday objects provide surprising insights into the history of communication.

The experience is complemented by playful knowledge installations, hidden details and quotes on communication, relationships and social change. A diary on the bedside table invites guests to become part of the story themselves.

The centerpiece: a «brain in a cage»

The focal point of the room is a colorful «brain in a cage» - an iconic object based on the permanent exhibition at the Museum of Communication in Bern. It symbolizes the central question of communication: how we think, feel and connect with each other. At the same time, it is intended to build a direct bridge between the hotel room and the museum.

The concept comes from the multi-award-winning Museum of Communication, which has won the Council of Europe Museum Prize and is one of the most innovative museums in Europe. Bernese scenographer Heidy-Jo Wenger was responsible for the scenographic realization. The project manager on the hotel side was hotel director Laura Canelli, while Nico Gurtner, Head of Marketing & Communication, was responsible for the museum.

«A hotel room can be much more than just a place to spend the night. It can arouse emotions, inspire reflection and create real »aha' moments. This is exactly what we have achieved together with the Museum of Communication," explains Laura Canelli.

Nico Gurtner adds: «We bring our museum directly to the people. The museum room is an appetizer that whets the appetite for more and gets guests excited about communication.»

Museum Room Bern as a boost for Swiss tourism

The project sees itself as a contribution to a new generation of tourist offers: Experiences that combine overnight stays and culture. For the destination of Bern, it represents an innovative expansion of the tourism offering that specifically appeals to guests interested in culture, families and international travelers looking for authentic and meaningful experiences, according to the press release.

The museum room has been bookable since April 2026 and is deliberately offered at no extra charge. Guests also receive discounted admission to the Museum of Communication Bern. The cooperation is planned for at least one year; further development or expansion will be based on guest feedback.

harry's home Bern-Ostermundigen offers a total of 116 rooms and is part of a family-run hotel group with 16 hotels in Austria, Germany and Switzerland and more than 1,550 rooms.

Further information on the offer can be found at: https://www.harrys-home.com