The speakers' presentations provided insights into current digital marketing topics: For example, the launch of the electric car brand Polestar, the sustainable beer brand USZIT and the innovative Gocamping portal despite the pandemic. Or the Cookieless future, illuminated from the different perspectives of Google and the IAB. An overview of the European online advertising market by the IAB Europe Chief Economist and the Covid19-related strategy change of the online delicatessen provider Luma rounded off the conference program.

The organizer, IAB Switzerland Association, is delighted with the great response to the event: "Given the pandemic situation, we would not have expected this conference to be so well received. It shows that the digital marketing industry currently has to deal with many trend-setting topics. Added to this is the steady growth of the online advertising market and the increasing number of professionals working in it. Moreover, many simply had a great desire to finally participate in a live industry event again," says Martin Radelfinger, President of the IAB Association Switzerland, "All this makes us very confident for our signature event Dex Conference, which will take place on March 10, 2022."

Keynotes on current industry challenges, presentations on the topics of online marketing, search engine marketing and social media as well as opportunities to exchange experiences provide the framework for the conference. Online marketing is becoming increasingly important in research and practice. The key challenge is to use this tool effectively and efficiently.

With this in mind, the first Online Marketing Conference will be held at the University of Bern on August 23, 2013. The conference combines the latest scientific findings with leading best practices from corporate practice. This will provide conference participants with valuable ideas for their own online marketing.

The two keynotes will deal with future industry challenges in online marketing. Marina Häfliger-Stierli (Head of E-Commerce, SBB) and Patrick Comboeuf (Head of E-Business, SBB) will speak on the topic "Digital is not evil! Mobile, Social, Everything - the digital transformation of the old economy" and Peter Hogenkamp (Head of Digital Media, NZZ Media Group) will explain the "Challenges of digitization from the NZZ's perspective". The input presentation followed by a panel discussion will deal with the question of how companies, website operators and online marketers can make even better use of the potential of online marketing.

The program also includes a total of twelve presentations on the topics of online marketing, search engine marketing and social media. National and international experts, including representatives from well-known companies such as HolidayCheck, Migros, Sanitas health insurance and Scout24, will pass on their practical experience. There will also be plenty of opportunities to exchange experiences with the speakers and other participants during the networking sessions and the concluding aperitif riche. The conference is organized by the Internet agency iQual GmbH and Xovi in collaboration with the Institute of Information Systems and the Institute of Marketing and Management at the University of Bern.