CH Media is strengthening the streaming experience for Swiss users. From March 23, 2026, the media company is expanding its oneplus streaming service to include RTL+ - one of the most successful German streaming services. As a result, oneplus is bringing together the best of three entertainment worlds in a single subscription: its own Swiss productions, international series and films and, for the first time, the variety of content from RTL+.

The Swiss streaming market is growing steadily: content is being distributed across more and more providers. Users have to combine several subscriptions to watch the content they want. In this multi-layered streaming landscape, oneplus from CH Media offers uncomplicated entertainment and an attractive overall package: the best of three entertainment worlds in one place at a price advantage.

Seamless navigation without switching apps

oneplus is the only streaming provider in Switzerland to bundle three streaming services on one platform, enabling seamless navigation - without having to switch from app to app or log in again. In this way, oneplus significantly simplifies the streaming experience.

In future, the oneplus offering will be supplemented by RTL+ content. Oneplus offers a variety of Swiss programs, including entertaining Swiss originals such as "Buddy Bucket List", "The Real Life #Züri", "Jung, Wild & Sexy: Refilled", in-house TV productions such as "Sing meinen Song - das Schweizer Tauschkonzert" and "Adieu Heimat - Schweizer wandern aus" as well as long-standing popular successes such as "Der Bachelor Schweiz", "Bauer, ledig, sucht..." and "Die Höhle der Löwen Schweiz". The offering is complemented by Swiss documentaries and Swiss films as well as entertainment for the whole family, cult series, sport, radio and TV content.

In Switzerland, RTL+ stands for emotional top entertainment with successful reality formats such as "Are You the One?" or "Temptation Island", top-class series and films such as "Sisi" or "Euphorie", major show highlights such as "Let's Dance" and programs for the whole family such as "Neue Geschichten vom Pumuckl". Selected RTL+ formats are available on oneplus at launch.

Hollywood blockbusters such as "Mission Impossible: The Final Reckoning", international originals such as "Marshals: A Yellowstone Story", "Tulsa King" or "Landman" and series highlights such as "Star Trek: Starfleet Academy" can also be streamed with oneplus. Explosive reality TV such as "Germany Shore" or entertainment for the whole family such as "The Penguins of Madagascar", "Blue's Adventures in the Big City" or the "PAW Patrol" series are also part of the diverse offering.

Attractive pricing model

The attractive oneplus bundle now costs just CHF 14.90 for a monthly subscription and CHF 149 for an annual subscription. By bundling Swiss in-house productions, international series and films as well as RTL+ content, subscribers benefit from a price advantage compared to individual subscriptions.

Wolfgang Elsässer, Head of TV National at CH Media and CEO of CH Media TV, explains: "Following the partnership with Paramount+, we are now taking the next step for our customers with oneplus. By integrating RTL+ content into oneplus, we are offering a unique, first-class and uncomplicated streaming experience for the whole of Switzerland. Only oneplus combines our own Swiss content, international Hollywood highlights and live TV on one platform. Our focus on domestic productions also sets us apart from the international competition. By consistently expanding our clear aggregation strategy, we are driving forward our goal of becoming the leading streaming platform in Switzerland."

Hendrik von der Linden, SVP Commercial, Strategy & Partnerships RTL Germany, emphasizes: "Our partnership creates a unique streaming offer for Switzerland from three complementary content worlds. Together with oneplus and the content from RTL+, we are looking forward to attracting new subscribers to our programs."

"Our goal for 2026 is to continue to grow in Switzerland and strong partnerships have long been part of our strategy. With oneplus, we are consistently expanding our presence in German-speaking countries. This creates an entertainment experience for the audience with exceptional variety, a high level of convenience and a strong price advantage," adds Henning Nieslony, Chief Streaming Officer RTL Germany.

With "Bring en hei! Baschi's emotional journey home", the streaming service oneplus is releasing a documentary from November 20 that shows a new side to the well-known musician. The 45-minute production follows Baschi just before his most emotional concert: the big home show in his home town of Gelterkinden (BL).

The film begins 12 hours before the performance and sheds light not only on the singer's nerve-wracking preparations, but also on the people who accompany him. In addition to Baschi himself, companions such as manager Raoul Hüppi, wife Alana Netzer and fellow musician Dabu Bucher have their say. They talk about the balancing act between ramp sow and thoughtful artist that has characterized Baschi for 20 years.

With platinum and gold-decorated albums and sold-out concerts, the musician has long been part of Swiss cultural heritage. But behind the successful façade, the 38-year-old struggles with self-doubt before every performance. The film reveals intimate insights into this unknown side and at the same time documents the magic of a very special concert that remains unforgettable for both Baschi and his fans.

In the new oneplus show "Reality Estate", Swiss celebrities open up their portfolios and let us in on their exclusive real estate search. From the glamorous society lady Vera Dillier, who is looking for a luxury property in Slovakia, to the successful businesswoman Amanda Müessli, who is looking for a luxurious penthouse in Bangkok - the show offers a fascinating insight into the real estate world of the stars.

Former freestyle skier Mimi Jäger is looking for a vacation home and investment property, while party king Reto Hanselmann is on the lookout for a new property in Berlin. Keenan Brill, son of Andy Warhol's muse, dreams of moving to New York and is looking at breathtaking lofts and penthouses. And Emanuel Eugster, a member of Monaco's exclusive yacht club, is on the lookout for a luxurious property in his adopted home.

What can viewers expect from this new TV format?

• Exclusive insights behind the scenes of the real estate industry and how Swiss celebrities make their dream homes come true.
• Luxurious real estate: Spectacular properties in various countries and styles are presented.
• Personal insights: Of course, you get to know the celebrities privately and learn more about their wishes and ideas.

The premiere on Oneplus, CH Media's streaming service, will take place on August 14, 2024.

The southern English kingdom of Dumnonia in the fifth century: England is fragmented into numerous kingdoms whose rulers fight for power. At the center is the well-known legend of the young outsider and warrior Arthur Pendragon, the illegitimate son of King Uther. Together with his half-sister Morgan, the wizard Merlin and the simple warrior Derfel, he does everything in his power to unite his country. Striving to preserve a shred of civilization in a barbaric world, Arthur becomes the legendary leader and protector of his people.

In "The Winter King", Arthur is still a long way from becoming the radiant personality he would later be sung about as. His ascent is rocky and hard.

Adventure, action and an atmospheric soundtrack

The successful British series is based on the book "Warlord Chronicles" by Bernard Cornwell, who also wrote the novels for the historical series "The Last Kingdom" has written. With scenes full of suspense and an impressive soundtrack, "The Winter King" is a must for fans of "The Last Kingdom", "Game of Thrones" or "Vikings". The lead role of King Arthur Pendragon is played by Scottish actor Iain De Caestecker, known as Agent Leo Fitz from "Marvel's Agents of S.H.I.E.L.D."

The Winter King is a series from @Bad Wolf and @Sony Pictures Entertainment.

The CH Media Entertainment streaming service will exclusively release the second season of the ranking show "Die 40..." from July 12, 2023. In each of the six episodes, the 40 biggest music hits in a category are selected. Presenter Marco Fritsche celebrates the biggest movie hits, the most beautiful love songs or the most popular après-ski hits with studio guests and live acts.

The greatest movie hits

The 40 best songs from a particular genre are always highlighted and celebrated. The biggest movie hits will kick off on July 12, 2023. After that, another episode will be released every Wednesday on oneplus, only the last two episodes later - in keeping with the season.

It continues with the best cover songs, the most beautiful love songs, the biggest dance hits, the most popular après-ski hits and the most beautiful Christmas hits. A new episode is published every Wednesday.

CH Media Entertainment's streaming service has been active since last November, with several 1,000 hours of movie, series and docu-pleasure, previews of CH Media's own productions, exclusive "Originals" and more in the free basic variant or in the subscription variant "Premium" from 5.90 francs per month.

Until now, Oneplus could be streamed via a desktop version and as an app for iOS and Android, on the Quickline TV box as well as the Sunrise TV box (with the recently launched oneplus Sunrise Edition).

From now on, there are more streaming options for Oneplus subscribers: From now on, all Apple TV users can receive the programs via Oneplus. On Apple TV, the app is available immediately. The Oneplus app is also now available in the Google Play Store of Android TVs from manufacturers such as Sony or Philips. The Oneplus app is now also available on Samsung's "smart" TVs, which are equipped with the company's own Tizen operating system. Another TV app update is to follow soon with LG.

More information on oneplus.ch

The merger of Sunrise and UPC at the end of 2020 was the elephant wedding in the Swiss telecommunications industry. At that time, Liberty Global - the parent company of UPC - took over Sunrise. Nevertheless, the new Sunrise UPC company is now again primarily relying on Sunrise as its brand from May 23, 2022.

Farewell to the UPC brand

Existing UPC customers will continue to receive their existing products and services under the UPC brand. Step by step, however, these customers will also be migrated to the new Sunrise products, the management explained. The UPC brand will thus disappear in the longer term and will no longer be continued At least for the time being, however, the company will continue to be called Sunrise UPC rather than just Sunrise. "Should that change, then we will inform in due course," CEO Krause said.

New brand design from Thjnk

With the focus on Sunrise, the telecom group is also launching a repositioning including a new brand design - with a new symbol and new values - starting Monday. Thjnk Zurich is responsible for brand communication. The agency was able to prevail over the competition in a multi-stufigen pitch. The new brand identity was developed by London-based design and technology agency Rufus Leonard.

New claim "Dream big. Do big."

Sunrise wants to be more than a telecommunications provider - the brand should inspire and encourage people to realize their dreams. Because with positive energy and networked solutions, anything is possible. This is also what the new brand claim with the wording "Dream big. Do big." is also intended to convey this.

This attitude is reflected in the multi-stufigen funnel campaign across all advertising media. A 60-second manifesto film deliberately celebrates the ups and downs of life. And shows people who stick to their dream and their big plan, even when there is a headwind. People who stay positive, keep going and never give up - they are the ones who carry the attitude of Sunrise. Among them are ski star Marco Odermatt and tennis icon Roger Federer. The film is musically accompanied by a cover version of the Police song "Every little thing she does is magic", interpreted by Sleeping at last.

Appeal externally and internally

The new brand claim and the inviting messages are not only directed at Sunrise's customers, but explicitly at all employees as well. "Especially after such a large merger, it is important that all employees can build on a common vision and mission," says Andreas Caluori, Senior Director Brand & Marcoms at Sunrise.

Rebranding from London

Award-winning London-based design and technology agency Rufus Leonard has created a complete redesign for the revised positioning. This includes a new brand identity, the animated new logo, the "Aurora" which resembles a sunrise and is always placed on a horizon line, the definition of the imagery, co-branding principles, brand guidelines, POS concept as well as icons.

UPC brand is buried

Existing UPC customers will continue to receive their existing products and services under the UPC brand. Step by step, however, these customers will also be migrated to the new Sunrise products, the management explained. The UPC brand will thus disappear in the longer term and will no longer be continued.

At least for now, however, the company will continue to be called not just Sunrise, but still Sunrise UPC. "Should that change, then we will inform in due course," said CEO Krause.

"We are reaching the most important milestone in the integration of Sunrise UPC," CEO André Krause is quoted as saying in the communiqué on the innovations. At the press conference, he added: "We've trained hard and built muscle in recent years." Now the company is ready for the future.

New Up subscription family

Under the name "Sunrise Up," Sunrise UPC is also launching the first integrated subscriptions that rely on the Sunrise brand. The principle is simple: if customers combine mobile communications, Internet and TV, they receive additional discounts. Depending on the choice, they amount to between CHF 20 and CHF 100 per month.

Moneyland: "Sunrise still more expensive than Swisscom".

However, people who currently use the most expensive cell phone subscriptions from Sunrise benefit particularly from the new prices: "Up Mobile L" and "Up Mobile XL" now both cost 11 francs less per month than before, according to the comparison service Moneyland.

The price comparison conducted by Moneyland with industry leader Swisscom shows that Sunrise is slightly cheaper in each case with the new cell phone subscriptions. "Until now, Sunrise and Swisscom were practically the same price," explained Moneyland telecom expert Ralf Beyeler.

Overall, the comparison service concludes, Sunrise remains expensive for customers compared with other providers. "Sunrise is cheaper than before, but still one of the most expensive providers," it says in concrete terms.

Partnership with Netflix

Meanwhile, Sunrise has entered into a partnership with the streaming provider Netflix for its TV service. As a result, customers receive the US provider's movie and series offerings in a combined rate with the more expensive packages, and a separate subscription is no longer necessary. In addition, Sunrise UPC has also teamed up with CH Media for streaming. The Swiss streaming service Oneplus from the Aargau media company is included in most TV subscriptions in its Sunrise edition.

Positioning in the higher price segment

Incidentally, with "Sunrise Up" the Group clearly wants to position itself in the higher-priced segment - and thus compete with the top dog Swisscom. The more price-sensitive customers, on the other hand, are to be reached with the Yallo brand.

This was recently expanded into a full-fledged telecommunications provider with TV, mobile communications and Internet. Its offering is therefore primarily aimed at Swisscom's low-cost Wingo brand or Salt's products. (sda/csi)

Responsible at Sunrise UPC: Andreas Caluori (Senior Director Brand Development and Consumer Marketing), Anna Leutar (Head of ATL & Brand Campaigning), Andreas Jäggi (Marketing Manager), Graziella Gut (Brand Manager). Responsible at Thjnk Zurich: Alexander Jaggy, Pablo Schencke (GF Creation), Lukas Amgwerd, Anna-Fiona Geller, Johannes Gorsboth (Text), Lukas Frischknecht, Mieke Haase, Alexander Müsgens, Fabian Esslinger, Silvia Meierhofer, Raymi Mendoza, Leorah Uhricek, Jozy Jeanguenin, Stefan Kaetz, Felix Hackmann (Art Direction), Gordon Nemitz (GF Strategy) Fabienne Peyer (Strategy), Andrea Bison (GF Consulting) Claudia Ziltener, Michaela Bossard, Cornelia Nünlist, Jennifer Vogel, Linda Zaugg, Marcella Corti, Jochen Hennecke (Consulting) Thomas Nabbefeld, Axel Doepner, Laura Früchtenicht (FFF), Marc Seibert, Guido Block (Thjnk 24/7). External partners: Film: Stories with William Armstrong (Director), Cezary Zacherewicz (DoP), Michèle Seligmann (Executive Producer ), Jürgen Krause (Producer), Karina Kirschner (Line Producer ), Edoardo Moruzzi (Head of Postproduction), Peter Scherz delighted gmbh (Art Department CH), Birdviewpicture GmbH (Drone), Ester de Udaeta (Producer Spain Western), Iain Whitewright (Editor), Paul Yacono The Mill, Los Angeles (Color Grading), Denis Kretz (VFX), Jingle Jungle Tonstudios (Sound Design Manifestofilm / Audiopostproduction). Fotografie: David Daub (Wildfoxrunning and Lina Baumann), Tina Luther (Ströver). Responsible branding agency: Rufus Leonard (Neil Svensen, Carlo D'Alanno, Natalie Bennett, Rita Branco, Philippa Todhunter, Richard Warren, Carolyn Cox, Barbora Breckova) Responsible media agencies: Mediatonic: Marco Rose, David Hoesli, Cédric Zwicky. Sir Mary: Kevin Schälchlin (Media Consultant), Marion Nicolaus (Head of Media Operations & Intelligence), Eticus Rozas (AdTech & Data Manager), Fabian Habisreutinger (Strategy Director Media). Implementation: RTK

The new Swiss streaming service Oneplus has recently launched (Werbewoche.ch reported). CH Media's national TV stations, which previously had their own online offerings, will now be combined and offered centrally on Oneplus. The broadcast offering is to be consistently expanded in the process. The streaming service was launched as a so-called "freemium model," which means that both a paid subscription version and a free ad-financed version are available.

CH Media has chosen Goldbach Audience in a pitch for advertising sales of Oneplus. The streaming service is an optimal brand-safe premium environment for display or video placements, Goldbach Audience writes in a statement. The advertising formats would be selected in such a way that they would be perceived positively.

"With Oneplus, we offer advertisers the ideal opportunity to place their advertising message in high-quality environments with high advertising impact," explains Roger Elsener, Managing Director CH Media Entertainment and member of the company's Executive Board. "With Goldbach Audience, we have the perfect partner to successfully market Oneplus."

With "KlapperlapappTV," Furler Productions is now launching an unconventional family sitcom with entertainment, trivia, fairy tales and music alongside the established live production. According to CH Media, the networking of the established live format "Klapperlapapp" with TV, social media and streaming is a novelty in Swiss family entertainment and should thus reach an even larger three-generation audience in the future.

The first season of twelve episodes is currently in production and is entitled "Hannibal sucht das Glück. For 30 minutes, the individual episodes deal with happiness topics such as "shooting stars," "sweets" and "weather," among others. The protagonists of the shows are well-known Swiss family entertainers such as Marius Tschirky from Marius & die Jagdkapelle, and Andrea Fischer with Adrian Schulthess from the mini theater Hannibal.

"KlapperlapappTV" will be broadcast on the family channel "7+/Nick Schweiz" on Saturdays or Sunday mornings from March 2022. In addition, "KlapperlapappTV" will be broadcast on the Streaming service "Oneplus be available.

For the Launch of "Oneplus a creative concept was developed to unite the product features, the brand core and the brand values and to communicate them to the outside world. The focus should be on the diversity of the product range and the passion for the best entertainment. To this end, CH Media Entertainment decided on a testimonial concept and developed nine "Oneplus Heroes".

The "Oneplus Heroes" act as ambassadors for "Oneplus", each representing a genre and standing for the diversity of the streaming offer of "Oneplus" in its entirety. Each of the nine "Oneplus Heroes" acts as an expert for a specific genre and is the streaming focus of all communication measures. The characters present their favorite genres in the classic communication measures and curate their genre on the social media platforms and in the newsletters. The 360-degree concept is rounded off with integration on the "Oneplus" streaming service, where users can select one of the new "Oneplus Heroes" as their profile picture.

The campaign, which launches on Monday, includes radio, TV and cinema spots, OOH and below-the-line measures, display and video ads, social paid and SEA, as well as special advertising formats in print and on digital platforms. The creative core team behind the campaign consists of Denise Hildbrand from CH Media Entertainment, she is responsible for the brand & campaign strategy, media designer, art director Oliver Fennel, who is responsible for the concept and design, and motion artist & character designer Neil Stubbings, who created the "Oneplus Heroes".

Responsible at CH Media: Denise Hildbrand (Head of Marketing & PR), Lorin Segrada (Brand Manager), Vanessa Trieb (Polygrapher). External partners: Oliver Fennel (Art/Creative Director), Neil Stubbings (Character Design, Animation & Sound Design), Adrian Strebel (Audio Producer, UKO The Audio Suite), Jeffrey Baumann (Audio Producer, UKO The Audio Suite), Markus Kenel (Audio Engineer, UKO The Audio Suite) Alessandro Marinelli (Sound Designer, UKO The Audio Suite), Sebastian Harms (Motion Design), Christoph Hess (Text), Jingle Jungle (Sound Effects).

After almost two years of preparations, "Oneplus" will be launched on November 16. The streaming service relies, among other things, on many Swiss originals already from the first week, as CH Media announced on Friday.

The new Swiss streaming service will be launched as a "freemium model", with a free version and an exclusive subscription variant, "Premium" or "Friends & Family".

In the free version of "Oneplus", the streaming service offers the programming of CH Media's national TV channels for up to 30 days - longer than the catch-up TV offerings of the Swiss network operators.

In the paid models, there is a larger offering as well as exclusive Swiss originals and ad-free previews of 3+ and TV24's own productions, such as "The Bachelor" or "Die Höhle der Löwen Schweiz". The "Premium" subscription will cost CHF 5.90 per month. The "Friends & Family" subscription, which allows streaming on four devices simultaneously, will cost CHF 7.90.

The new streaming service will be available at launch as an app for iOS and Android in addition to a desktop version. Quickline customers will also be able to stream the "Oneplus" via their TV box on the big screen. Other platforms are to follow.