The start of the year is the ideal time to set new fitness goals - and Update Fitness is using this momentum for a targeted campaign. In collaboration with PHD Switzerland, a local out-of-home (OOH) campaign was implemented to draw the attention of sports enthusiasts to the new studio in Grenchen.

"We are thrilled to be working with update Fitness to bring their message of health and fitness to the world," says Benji Epstein, Managing Partner PHD Switzerland. The campaign relies on creative media solutions to inspire people to get active.

Andrea Früh, Marketing Manager at Update Fitness, also sees great potential in the partnership: "We are looking forward to further campaigns with PHD Switzerland and are convinced that together we can motivate many people to start their fitness journey."

The collaboration between update Fitness and PHD Switzerland is to be further intensified. Future campaigns will be tailored to the sports-oriented target group and aim to increase the visibility of the brand and attract new members.