Ökopool Archives - m&k https://www.markt-kom.com/en/tag/okopool/ The creative side of the economy Wed, 23 Nov 2011 03:42:48 +0000 en-US hourly 1 https://wordpress.org/?v=7.1.4 https://www.markt-kom.com/wp-content/uploads/2024/07/favicon-150x150.png Ökopool Archives - m&k https://www.markt-kom.com/en/tag/okopool/ 32 32 Ruf Lanz: Kampagne für Ökopool realisiert https://www.markt-kom.com/en/markom/ruf-lanz-kampagne-fur-okopool-realisiert/ Wed, 23 Nov 2011 03:42:48 +0000 https://www.markt-kom.com/?p=43706

Ecopool reaches 397,000 critical, environmentally conscious readers, as Ruf Lanz writes in a press release. That is almost 15 percent more than in the last reach study. The agency's new advertising campaign uses prominent examples to show: Even critical minds definitely appreciate brand products. Fidel Castro loved Rolex, Che Guevara Coca Cola and Joschka Fischer his Nike sneakers. The three subjects are used in the advertising trade press as well as in the titles of the Ecopool.

Responsible at the Ecopool: Kilian Gasser, Claudia Gillardon. Responsible at Ruf Lanz: Markus Ruf, Danielle Lanz (CD), Andreas Hornung (text), Marcel Schläfle (AD), Florian Fleischmann (graphics), Doelkar Monkhar, Kristina Burch (consulting).

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