"It's about showing how even a small gesture can have a big impact," says Yves De Prà, director and creative director at Nutshell.
The production relies on a dynamic visual language, authentic everyday moments and a staging that emphasizes the premium character of the Lindt brand. It was shot in close collaboration with Lindt & Sprüngli Switzerland. In addition to TV and online, the campaign uses social media formats to ensure broad visibility across traditional and digital channels.
"In dialog with our consumers, we found out that our Mini Pralinés are appreciated as a small gesture. It's not about a transactional thank you to acknowledge a favor, but about a heartfelt gesture that is made credible by the finest Lindt chocolate, exquisite ingredients and attention to detail," explains Andrea Hänggi, Head of Marketing, Lindt & Sprüngli Switzerland.
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The Bern University of Applied Sciences Business School educates around 2,500 students and focuses its teaching and research on practical research areas such as sustainable business. The production company Nutshell has taken this starting point as an opportunity to understand the economy as a circular cycle in which innovation and education are closely interwoven.
This circularity was taken further and used as a cinematic concept. The result is an image film for BFHW that has neither a beginning nor an end.
Circular economy at the heart of communication
The brand awareness campaign focuses on various photo subjects and a main film, which is intended to manifest the university's positioning as a sustainable educational institute. The film team works exclusively with students, employees and laypeople from the Bern area.
Responsible at BFHW: Natascha Branscheidt (Head of Communications), Natalie Fasnacht (Project Manager), Raphael Zaugg (Video). Responsible at Nutshell Films: Yves De Prà (concept, direction, production), Andreas von Muralt (concept, production), Lukas Wellauer (camera), Oliver Muff, Niculin Felix (head lighting), Nicolas Brunner (setton), Magnus Langset (edit), Hastings (sound design, mixing), Tape (VFX), Simon Hardegger (color grading).
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At the heart of the brand awareness campaign, in addition to various moving image formats, is a main film, which on the one hand is intended to draw attention to the current environmental problems in the fashion industry and on the other hand also to present possible solutions.
Rework wants to raise awareness for sustainability when buying textiles and has therefore dedicated itself to the re-design of second-hand clothing. Nutshell has used the guiding principle "The world doesn't need another clothing brand, but a better alternative" as a conceptual starting point, which it has further developed and refined.
Responsible at Rework: Marcos Perez (Art Direction, CMO), Laura Weber (Design), Members of the Executive Board Responsible at Nutshell Films: Yves De Prà (Concept, Direction, Production), Aaron Markus Graf (Camera), Simon Wottreng (Head Lighting), Xheni Alushi (Lighting), Nadja Crosina (Head Set Design), Lina Doll (Set Design), Simone Enkerli (H&M), Lino Kalt (1.AC), Magnus Langset (Edit), Remote Sound (Sound Design, Mixing), Igor Burgstaller (VFX, Retouch). External partners: Scout Model Agency.
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