Nussbaum, the market leader in circulation valves, is launching a new valve. According to the company, it exceeds relevant standards and sets new benchmarks in hot water circulation. With the new Nussbaum circulation valve, the company is also launching a series of explanatory videos featuring the character Norman, a plumber who knows the standards—and takes them quite personally.

Four Episodes, One Stance

In four videos, Norman walks viewers through the key benefits of the new circulation valve. With dry humor and plenty of confidence, he explains how the valve improves energy efficiency, automatically and precisely regulates water flow, simplifies commissioning, and helps ensure a hygienically sound drinking water system.

Expertise with a Unique Voice

The idea behind it: To make technically complex content accessible without sacrificing technical expertise. Instead of explaining the product in the traditional way by focusing on individual features, Nussbaum gives the topics a voice of their own—and, with Norman, brings in a highly outspoken expert to the mix.

The campaign is aimed at professional designers and plumbing contractors and consists of several explanatory videos, various other online promotional materials, and a flyer that highlights planning reliability, energy efficiency, comfort, and ease of installation and commissioning.

Norman knows that when it comes to standards, you shouldn't leave anything to chance.

For more information on the Nussbaum circulation valve, visit www.nussbaum.ch.

Responsible at Nussbaum: Claudia Schwarzer, Team Leader, Marketing Communications & PR; Julia Wyss, Project Manager, Marketing Communications & PR; Pascal Meier, Project Manager, Plumbing Fixtures & Equipment. Responsible at zimmermann communications: Christoff Strukamp, Creative Direction and Art Direction; Sophie Güntensperger, Copy and Concept; Martin Samsel, Strategy; Lara Cavelti, Consulting. Production: Nadja von Burg, Director, Producer, Studio Nord; Valentin Kathriner, Director, Director of Photography, Photographer, Post-Production, Studio Nord.

Nussbaum focuses on contemporary training and is expanding its range of training courses with flexible formats. The campaign developed by Serviceplan Suisse demonstrates the versatility of the training options: online, on-site or in hybrid form.

Flexible learning formats for practice

The training courses are aimed at planning and installation specialists. With the slogan "Train where and when it suits you", Nussbaum underlines the flexibility of its training concept. Participants can choose between different course formats and design their training individually.

In addition to print motifs, Serviceplan Suisse also produced short videos for the campaign that visualize the training offer. The campaign also includes internal employee training measures.

All courses at a glance

Interested parties can find the entire range of courses on the website nussbaum.ch/training. Professionals and their employees can register there for the various training courses and find out about the content.

More information: www.nussbaum.ch

Responsible at Serviceplan Suisse: Raul Serrat (Chief Creative Officer & Partner)