At the start of the campaign, the product, the chocolate goldfish, was made the hero. Now the graphics have picked up on the blue of the goldfish and created a vibrant chocolate world on it that lets viewers immerse themselves.

The Goldfish Choclate campaign was extended to advertisements, shelf flyers, animated digital signage and social media with the headline "my new crush". The new product could be sampled at the tasting counter and in the Kambly experience world. In addition, large exhibition walls were created for the big Goldfish Chocolate stage at BEA and Olma.

Responsible at Kambly: Sabrina Magyar, Katja Lambrigger. Responsible for Nun Grafik: Mirjam Rieder, Saskia Steinmann.