After the agency Spikelands already created a spot for Teleclub last year to promote the Sport package, this year they were commissioned to implement the Movie, Series and Premium packages in addition to this package. The challenge was to develop a relevant and recognizable central idea for the various packages and the different target groups. Footage scenes with film and sports stars have recently been dispensed with, and a pair of actors and a flexible headline mechanism are to create recognizability.
The common thread here is inspiration: the effect of the products is dramatized and shows how the full Teleclub program affects everyday life. Thus, the iceberg lettuce becomes a soccer ball while unpacking the groceries, and the ordered pizza is picked up at the front door in skillful agent manner. The two developed spots were produced by Shining Pictures. The pair of actors can also be seen on the static subjects, which are also used in the campaign.
Responsible at Teleclub: Ronald Fiedler (COO); Philip Baenz (Head of Sales); Cindy Stieger (Head of Digital Marketing and Media Planning); Angelina Di Nunzio (Head of Creation); Stephanie Rudin (Project Manager Marketing); Stefan Schumacher (Creation). Responsible at SpikelandsPatrik Leuenberger (project management); Mirco Stadelmann, Priska Bärtschi, Fréderic Keller, Shuwani Okere (creation). Responsible at Shining Pictures: Sophie Toth (Executive Producer/Partner); Pascal Duschletta (Junior Producer). Directed by Marco Lutz. Recording studio: Jingle Jungle. Media planning: Konnex, Marco Berto. Photography: Jonathan Heyer. Image editing: Stephan Riederer.
The University Children's Hospital Basel (UKBB) has been an independent, university competence center for pediatric and adolescent medicine as well as for teaching and research for over 150 years.
The new website has been precisely tailored to the various user groups in terms of visuals, content and technology and presents itself in a competent and human way. With its clear design, intuitive navigation and extensive content, it appeals specifically to patients, parents and relatives, referring doctors and potential employees and presents itself in a competent and human way. The appealing design and the consistent layout, taking into account the strong mobile use, make the new UKKB website attractive, informative and groundbreaking.
During the conception and development phase, the first step was to identify, understand and narrow down the key target groups. With the help of personas, interviews and usability walkthroughs, an information architecture was created that meets the needs and requirements of the different target groups. Thanks to several editorial workshops, the entire content was revised and SEO-optimized. Website: https://www.ukbb.ch/
Responsible at the University Children's Hospital Basel: Viviane Gutzwiller (Head of Communications); Deborah Wallrabenstein (Communications employee); Geraldine Cairoli (Communications employee) and Muriel Mercier (Communications editor). Responsible at Noise: Patrik Giacobbo (overall responsibility); Frederic Keller (art direction); Michael Kempf (programming).
At a time when the boundaries between classic advertising and digital communication are becoming blurred, there is a risk of disorientation. In an age of growing communication channels and ever more new devices, the evaluation of strategically correct touchpoints and their intelligent networking is "of central importance," according to the Noise website. 13 specialists work in this agency. Patrik Giacobbo has also been back on board for a few months. The pioneer from the world of the Internet is to further expand Noise's competencies in the digital field for the future. As a sparring partner on the creative side, he can rely on the classic support of CD Andreas Mädler.
With its three core competencies of consulting, digital and creation, Noise already has a high level of technological expertise. "We have the experience to be able to develop special solutions that are suitably tailored to new challenges and requirements," knows Patrik Giacobbo. Innovative and creative use of media to strengthen brand relationships is already an important credo. "But this will become even more important in the future," Noise is convinced. Convergence as the key to success creates measurability, efficiency, effectiveness, added value and retention. To achieve this, a perfect interplay of strategy, creativity and technological knowledge is a prerequisite. A combination that is also perfectly reflected in the professional career of the new Managing Partner Digital.
The crazy time around the hype
Patrik Giacobbo started out as a photographer. In the 1980s, he attended the photography class at the Zurich School of Applied Arts, as it was still called back then. After graduating, he was well stocked with interesting jobs as an advertising photographer. Nevertheless, he wanted to broaden his professional horizons. In the 1990s, he found his start as a graphic designer at Wirz Interactive, one of the first agencies in Switzerland that dared to fully embrace the future of digital advertising. "That was an exciting time, because everything was still completely new in the Internet sector. We were living in the big hype even before the bubble. We didn't know what exactly was coming. But we were sure that online would become very important," Giacobbo recalls of those pioneering years.
The Net and other digital media such as the CD-ROM - a forerunner of today's USB sticks - offered creative space for what were then "crazy" premieres of new ideas. But the technical innovations were also a playground for autodidacts. "There was no training yet," Giacobbo looks back. Back then, no one was talking about today's hyped "cross-media " advertising either. "People didn't look at anything integrated yet. We produced a CD-ROM with digitally controllable content, alongside it we did below-the-line campaigns and our colleagues ran classic advertising. Integrating the different channels came much later." Even today, three years after the advent of QR codes, many agencies and clients would still be far from fully exploiting the technical possibilities. "After all, it's not yet a cross-media idea if the classic posters are also shown once again in online advertising. New interactions have to come into play here."
Patrik Giacobbo experienced this specialization around the beginning of the new millennium. With the new era, Wirz Interactive also became the new company Assai Dialog + Digital, and Giacobbo was able to take on responsibility as Art Director. Among the biggest clients were Saab and Opel. For the client from Germany, Assai was able to create a comprehensive online platform for the car manufacturer using storytelling. The focus on Germany was then continued at Namics. Founded in 1995, the spin-off from the St. Gallen University of Applied Sciences was a pure online agency and soon established itself as a leading web service provider. For a time, the agency belonged to PubliGroupe. Following a management buyout in 2012, Namics is now one of the largest networks owned by participating partners, with "over 400 digital talents" in the meantime. Right from the start, the idea was that Namics would offer its services across borders, just like the Internet. In addition to the headquarters in St. Gallen as well as Zurich, branches were soon added in Frankfurt, Hamburg and Munich. For these, Nathalie Strobl, then Head of Creation at Namics Switzerland, was looking for a colleague for the same position in Germany. An offer Patrik Giacobbo could not refuse, even though he could not immediately take his still young family with three school-age sons to the north. From 2005 on, Giacobbo had an office desk in Frankfurt, Hamburg and Munich at the same time. On weekends, he went to visit his family in Zurich "whenever possible", only to start the Monday most sensibly with a flight back to Hamburg. As Head of Creation, Patrik Giacobbo employed a total of 60 people in his team in Germany and was able to "sustainably strengthen and build up" all three branches. Notable clients included BASF, Deutsche Börse and Hapag Lloyd. "In Germany, everything is ten times bigger. That was a very valuable experience for me as a Swiss. You have to be able to hold your own in much bigger competition. I also had to learn to negotiate harder," says Giacobbo about his experience in the big canton.
But as his three sons grew more and more into teenagers, the father no longer wanted to see his boys coming home from the outing only on weekends. So he moved back to Switzerland in 2009. First for a few months at Namics Zurich. There, however, the specialization had become "a bit too technical" for the creative. Patrik Giacobbo finally discovered more opportunities for his development at Noise.
"This is where I was able to really live integrated advertising for the first time. A lot of people were talking about it. With Noise, there was actually a real dialogue between the designer and the technician. Technology can open up new avenues for the creative, for example in gamification, where we use games for advertising. Their operation opens up new dimensions. That, in turn, is technology. That's why the designer has to know what's feasible. Otherwise, he can't even come up with ideas. That's why we need close contact, and that's something we cultivate very intensively at Noise. Everyone sits at the same table right from the start."
Nevertheless, there has been another short "time out" for Patrik Giacobbo at Noise. In 2012, he founded the company "8°" together with two colleagues. The vision was a pure digital agency in the field of communication. However, his partners have increasingly turned to the development of new apps. Giacobbo wanted to do more project work. So they parted ways again "on good terms" and the advertiser returned to Noise, where he was "welcomed back with open arms." And the future? "We want to grow, but in a healthy way. I want top people around me. And the more order volume I can generate, the more I can hire good people," is Giacobbo's strategy. At the same time, it is also important to the team player: "With my people, I want a contact at eye level. "
Andreas Panzeri
The film shows a little man who rightly doesn't want to watch his favorite film on a small screen, but demands more. For more space: "Good, from now on there are Post-it Super Sticky Notes in large." The commercial was accompanied by the rocking sound of the band "The Wee Sma's" with the song "Hi Ho".
Fittingly, the commercial was shown in a large-scale cinema campaign in Switzerland and Austria. In addition, a promotion team distributed samples with an enclosed prize code before and after the screenings. The codes can be redeemed on the microsite http://www.mypostit.ch. There are 450 cinema admissions to be won as well as a cinema voucher worth 500 francs as the main prize.
The site is conceived and programmed in responsive design. To date, over 11,600 codes have been redeemed and over 6,700 moviegoers have already registered for the competition.
//www.youtube.com/watch?v=HwHQzAXw980
Responsible at 3M: Priska Engelbogen (Head of Communications), Paola Fabbian and Stefan Marte (Head of Marketing). Responsible at Noise: Patrik Leuenberger (overall responsibility), Vanessa Pfründer (consulting), Andreas Mädler (creative director), Nijan Ouliaei (online marketing), Claudio Knechtle (text), Marius Eitzinger (graphics), Johannes Röttger (programming). Responsible at Trikk17 animation room: Björn Magsig (producer), Sandra Schiessl (director), Michael Verhülsdonk (illustration/animation).
The focus is on multi-device solutions for digital advertising and digital branding. Of course, the focus is always on cross-media communication. The appointment of Patrik Giacobbo is intended to strengthen the agency's digital expertise and thus further boost the unit's growth.
Patrik Giacobbo left the advertising agency Achtgrad, which he co-founded two years ago, at the end of 2013. Before joining Achtgrad, he had already worked as Creative Director for Noise for around three years. Prior to that, he was Head of Creation at Namics Germany and worked as Art Director at the agencies Assai Interactive and Wirz Interactive.
Patrik Leuenberger and Christian Frey complete the management team.
Responsible at Head: Yves Isler, Marketing Manager. Responsible at Noise: Patrik Leuenberger, project management; Andreas Mädler (creative direction), Nijan Ouliaei (online concept), Claudio Knechtle (text). Responsible at CC Media: Caspar Brog, Patrick Salama, Nikolas Reigel.
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Everyone knows Post-it stickers. But what most people don't know: There are 350 Post-it products in all colors, shapes and sizes. To bring this fact closer to customers, a promotional team is touring Switzerland and drawing attention to the variety of Post-it products. The centerpiece of this roadshow is a short film, which is shown on a large display. The film, consisting of many flipbooks, shows a little man's hunt for the really big idea. The almost 3-minute spot was created in painstaking detail - sheet by sheet exclusively on Post-it Notes. It was accompanied by the rocking sound of the Hamburg band Bambikonzept.
Just a few days after its release on YouTube, the film has already recorded over 28,000 views, Noise is pleased to report. On the microsite Mypostit.ch users can also upload their own film, view all other films in a gallery and, with a little luck, win a new iPad. The site is conceived and programmed in a responsive design, meaning that the content is optimally displayed on different end devices. With the Where-to-Buy application, users can also see at a glance where they can buy their Post-it Notes.
http://www.youtube.com/watch?v=6wZ9TYNADWk
Responsible at 3M: Priska Engelbogen (Head of Communications), Paola Fabbian, Stefan Marte (Head of Marketing). Responsible at Noise: Patrik Leuenberger (overall responsibility), Vanessa Pfründer (consulting), Andreas Mädler (CD), Nijan Ouliaei (online marketing), Max Biedermann (online project management), Claudio Knechtle (text), Frédéric Keller (AD), Sandra Murschetz (screen design). Trikk17 animation room: Björn Magsig (producer), Sandra Schiessl (director), Tim Urs Vogel (animation). Forcklabs (programming).
Giovanni Laportosa has worked in the advertising industry for more than 20 years, according to a statement Wednesday. He began with classic advertising, but then moved into the digital world with the founding and management of his company The Eyecatcher in 1998. Together with two partners, he realized many projects for national and international clients during this time, including the Helsana Group, Emmi Gerber, Orange, Microsoft, Haldengut and Lipton.
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The spring campaign will run until the beginning of June. It was launched in January with an initial direct mailing. The goals: Raising awareness of hearing loss, acquiring new customers and increasing awareness of Amplifon.
According to the press release, the focus of the advertising measures is on personal involvement and customer benefits. Because both arouse emotions. These are reinforced by large, striking images in advertisements and on POS elements. The direct mailing also highlights the importance of good hearing and the extent to which hearing loss affects quality of life.
Responsible at Amplifon Switzerland: Christian Rutishauser (Managing Director), Nicole Hermann (Head of Marketing). Responsible at Noise: Patrik Giacobbo (CD), Frédéric Keller (AD), Roman Kessler (graphics), Claudio Knechtle (text), Tanja Thurnherr (consulting), Patrik Leuenberger (overall responsibility).
A very special cross-media solution, including a competition, has been devised for this purpose, writes Noise in a press release: winter sports enthusiasts scan a QR code at a POS stand and the spot featuring Marco Büchel, which was specially filmed for the campaign, is immediately played on their smartphone. In the action-packed spot, Marco Büchel shows and explains the variety of skis against the backdrop of the Grisons Alps. The film is also intended to support the sales staff, who hardly have time for detailed advice during the hectic winter season. At the end of the film, you can also take part in a competition to win a fast-paced day's skiing with Büxi.
Responsible at Head Switzerland: Yves Isler, Marketing Manager. Responsible at Noise: Patrik Leuenberger (project management), Patrik Giacobbo (CD), Céline Grossenbacher (online concept), Claudio Knechtle (text). Film production: CC Media.
