Even almost 30 years after it was founded, many people are still unaware of what Umweltbank stands for. The creative agency Noga has therefore developed a campaign that focuses on the & symbol: Yield for investors and promotion of sustainable projects. The first online videos will be launched in mid-October, with new advertising material to follow until the beginning of 2025 - it is UmweltBank's biggest campaign for many years.
Signs as a symbol of harmony
The sign is intended as a central symbol of the harmony between the environment and money that UmweltBank has been practicing for almost 30 years. The campaign aims to raise awareness of the fact that sustainable banking is not only possible, but can also be profitable. The aim is to acquire new customers. In order to generate leads, the campaign is run via digital channels. Lead media are online videos and display ads that lead to a special landing page. "Our world is characterized by division. The drive and core message of the & campaign is not to divide, but to bring together," says Stefan Amtmann, Managing Director of Noga.
According to UmweltBank, the campaign represents its largest campaign impact in years and is to be continuously expanded with new advertising material. Even after the end of the regular campaign period, the "&" concept is to remain UmweltBank's communicative umbrella concept.
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