The Swiss Wrestling Federation (ESV) has strict advertising guidelines. The "Regulations Advertising" is a ten-page paper in which all the regulations are set out. In addition, there is, among other things, a 40-page "Manual Advertising"which shows exactly where wrestlers are allowed to wear sponsor logos and advertising space on which occasions.
The "Advertising Regulations" state as an introductory principle: "In particular, it is mandatory that the competition and festival clothing of wrestlers and officials and the competition arena of wrestling festivals with wreath awarding and with a federal character are completely free of advertising". Only "commercially available shoes" are exempt from the logo ban.
A principle that was the undoing of swinger Sven Schurtenberger. And this despite the fact that he did not even consciously or paid advertising as Blick.ch writes. At the Federal Championships in Zug, the 28-year-old wore shin pads with the Nike logo on them. Bitter: Schurtenberger is not even sponsored by Nike.
The Lucerne native is now not allowed to compete in the coming year at the mountain wreath festivals, partial federation festivals and the external federation and cantonal federation festivals. Or in other words: Schurtenbeger is only allowed to compete at the local cantonal association festivals.
However, the last word has not yet been spoken: The swinger has Appeal filed against the harsh penalty. As this is an ongoing case, the Schwingverband does not comment on the Nike logo case. (hae)
The report published by the German news magazine The mirror The case of an alleged rape from 2009, which has been reopened, has not only caused the share price of Ronaldo's employer Juventus Turin to plummet, but has also put the superstar's numerous sponsors on alert.
Sporting goods manufacturer Nike, for example, expressed its "deep concern about the disturbing allegations" - it would "continue to monitor the situation closely". This is understandable, as the US company spends a lot of money on Ronaldo's services. Almost a billion francs are said to have flowed into the Portuguese's pockets from Nike since 2016.
Nike has shown several times in the past that when it comes to sponsorship, the company often puts its money where its mouth is. For example, the sponsorship contract with Russian tennis player Maria Sharapova has since been terminated because she was found to have doped. Track and field athlete Oscar Pistorius, who was sentenced to 15 years in prison, also lost his sponsorship contract with Nike, as did footballer Ray Rice (domestic violence), cyclist Lance Armstrong (doping) and boxer Manny Pacquiao (homophobia).
The US video game giant EA Sports is getting even more specific: the Ronaldo cover of 'FIFA 2019', the company's best-known game, has been removed from the developer's website. The figureheads of the other titles can still be seen in the preview. "We have read the worrying reports detailing the allegations against Cristiano Ronaldo. We are monitoring the situation closely because we expect cover athletes and ambassadors to behave in a way that is consistent with EA's values," said EA Sports, explaining the move.
Juventus Turin triggers shitstorm
Ronaldo's employer seems to have less trouble with the accusations. Presumably because the football star appears to be unperturbed at Juventus and continues to deliver the performance required of him - for example with a goal against Udinese on Saturday. In the meantime, the club has made a very clumsy move on social media. The attempt to bolster Ronaldo's record investment failed when "the old lady" took to Twitter to praise the "high level of professionalism and dedication" that Ronaldo has shown in recent months and which is "appreciated here at Juventus". And in a second tweet: "The alleged events that took place almost ten years ago do not change this opinion, which is shared by everyone who has come into contact with this great champion."
This "whatever happened" declaration of loyalty was not well received by most followers in times of #Metoo and caused a veritable shitstorm. Especially as many users were not entirely clear about the extent to which a professional attitude to work and the status of a champion should legitimize possible rape. British football and TV legend Gary Lineker, for example, was scathing in his verdict: "Whatever the legal outcome of the case, this is simply appalling from Juventus."
Teleclub ignores the case
During the Champions League match between Juventus and YB, which could only be seen on the pay-TV channel Teleclub, the Ronaldo case was not a topic of conversation and was not even mentioned when the banned star was shown in close-up. As the largest sports broadcaster in Switzerland, the focus is mainly on the sporting aspects, which are selected according to editorial criteria, a spokesperson explained to the SonntagsZeitung. In the "Medienmacher" column, editor Simon Widmer accuses the media of being all too happy to look the other way when it comes to top footballers' behavior off the pitch. Convictions often have no further consequences for the players - something that would be unthinkable for politicians and business leaders. The presumption of innocence applies to Ronaldo in the current case, although he has already been convicted of tax evasion in the past. (hae)
In the current quarter, which saw the launch of advertising featuring the former NFL star, sales are expected to grow in the region of nine percent, as they have in the past three months, the world's largest sporting goods manufacturer said on Tuesday.
"We have returned to strong, sustainable growth in North America even faster than we expected," chief financial officer Andrew Campion said after presenting the figures. The new "Just Do It" advertising campaign has found strong resonance, Nike CEO Mark Parker emphasized.
Calls for boycotts worried investors
The signing of the football player, who has been sharply criticized by U.S. President Donald Trump, as an advertiser had recently made investors nervous. The former San Francisco 49ers quarterback sparked a nationwide debate in 2016 when he took a knee in protest of police violence and racism against African-Americans during the national anthem in the stadium. He was joined by other players. The practice has been sharply criticized by Trump repeatedly. After Kaepernick's advertising work for Nike was announced, there were initially calls for a boycott on the Internet.
Core target group reached with campaign
According to research by Thomson Reuters, however, the campaign temporarily drove sales up by around 60 percent. According to analysts, Nike scored with the campaign precisely with the core target group in the USA. Some experts had already predicted that the advertising with Kaepernick would strengthen the sports company's irreverent and rebellious image. Nike advertises with the quote, "Believe in something. Even if it means sacrificing everything." The former NFL star is no longer under contract with any of the 32 teams in the NFL Football Association.
In the first fiscal quarter ended at the end of August, the increase in sales to around ten billion dollars also drove profits up by 15 percent to 1.1 billion dollars. Nike shares nevertheless initially came under pressure after the close of the stock market. Analysts were disappointed, among other things, that Nike left the forecasts for 2019 unchanged despite the successful advertising campaign. (SDA)
Two days ago, world footballer Cristiano Ronaldo posted an ad from his crown sponsor Nike on Instagram and other social media. It shows him in his younger days - with the caption: This boy knew. A hit: in this short time, the photo collected over 3.2 million likes on Instagram alone.
#JustDoIt
4. Jun 2017 9:03 am
He knew what he wanted - he was never lacking in ambition. But he also knew what he was wearing: a sweater from Nike's arch-enemy Adidas. Did the Nike marketing department really assume that the original photo would remain under lock and key when they sent the Adidas logo with a black gradient to the eternal hunting grounds? It's hard to imagine, because the transparency of social media doesn't usually forgive mistakes anyway. Unsurprisingly, the hoax was exposed on Twitter only a short time later:
I find it hilarious you were actually wearing an Adidas jumper in this photo xD pic.twitter.com/q5AQ5alDFy
- JΛY BUCKS ?? (@TheMasterBucks) June 4, 2017
Calculated provocation or "nobody will notice"? Probably not even Ronaldo himself knows the answer to that. (hae)
And the campaign is indeed inspiring: it's time to run a marathon, challenge LeBron James and ride a bull - all that's missing are the right shoes. (uma)
"Don't tell me I have potential" is the inspiring insight behind Nike Football's new "My Time is Now" campaign. It launches with a new commercial featuring a selection of the world's best players. The spot also shows the commitment and impatience of young players who are willing to sweep away old perceptions and make a mark at the top levels of football, according to the agency. German players Mesut Özil and Mario Götze have featured in an international Nike commercial for the first time in a long time.
The film will make its debut on Facebook, Twitter, YouTube and Nikefootball.com and will also be shown on television. It stars many of the top players who will compete against each other in Poland and Ukraine and beyond, including Cristiano Ronaldo, Andrés Iniesta, Wesley Sneijder, Franck Ribéry, Mario Götze and Mesut Özil. Special guest appearances will be made by Pep Guardiola, Laurent Blanc and basketball superstar LeBron James.
He presents the new Nike Sportswear collection and the campaign is used at the POS, online and for PR.
Production/Creative Direction: Dave Marshal - Storm (Yuhzimi). Photos: Phil Müller. Styling: Mia Bregar. Making Of Photos: Nadja Stäubli. Public Relations: Rolf Hunziker.
In various scenes, the two artists have artistically depicted how the new Nike Women training collection allows its wearers to overcome any obstacle and gives them almost supernatural powers. In their comics, they transform ordinary women into athletic heroines.
On the occasion of the new Nike campaign "Make yourself", the greats of sport met with the greats of photographic art in New York, according to a press release. The results are fascinating artistic images of attractive female athletes training hard every day to get to the top and stay there.
Making-of spot from the set:
According to the press release, the campaign was produced in Lyon in accordance with Nike International's specifications.
Responsible: Janosch Abel, Bern (photographer), Mia Bregar, Bern (stylist), Dave Marshal, Yuhzimi GmbH, Bern (project management).
In doing so, the Swiss national and Basel regular presents his new soccer shoes, the Mercurial Vapor Superfly III from Nike with the claim: "Be fast - fall on" and additionally challenges the young target group to react with "Bestick Deinen Schuh". Anyone who currently buys a top model from the Nike football shoe collection at Ochsner Sport can have it embroidered with a name or the national flag of their choice free of charge until May 31, 2011. Xherdan Shaqiri had his new soccer shoes embroidered with his last nameb Shaqiri and the three first names of his siblings. A name on each side of each foot.
The campaign will run from April 1 to May 31, 2011 with print ads, online banners, retail execution at Ochsner Sport, Facebook and PR.
Photographer: Markus Ulmer
Stylist: Diana Fischer
Advertising agency: P+S Advertising, Bachenbülach
Media agency: Mindshare Zurich
The campaign in Switzerland presents the current collection of running and sports shoes for women from the Nike Free series as well as a selection of clothing from various categories. The 30-second spot especially for women can be seen online and at selected retail partners from March 15, 2011. Athletes such as Allyson Felix (Olympic 2008, Beijing silver in the 200m) and Maria Sharapova (tennis player) play the leading role and are intended to convey the fun of training, sport and exercise. The commercial was produced by Actual Industrie (Portland) and the music "Today is the Day" for the Swiss version is by Apollo Sunshine. Other means of communication include print advertisements, public relations, retail presentation and online integration.
Global campaign with TV short film
The main component of the global campaign is a short TV film. Entitled "Throwdown", the film shows 90 seconds of athletic movements by various athletes who challenge themselves and others, whether on the pitch, the field, the track, the sea, in the gym or even on a pickup truck.
