This year, the Evoq jury for the "Prix Carte de Noël," which honors the most beautiful holiday greetings, did not have it easy. This is because the agency has the impression that festive communication in the form of Christmas and New Year's mail is mutating into a discontinued model in the business environment, Evoq writes in a statement.
But one card still won over the agency: The agency Multiplikator from Basel sent out a card in 2022 that can be digitally upgraded. If you scan the QR code on the back, your smartphone loads the video of a crackling fireplace. You can then slide the cell phone into the slot provided and let the fire sizzle until the battery collapses.
Longing for snow
About half of the cards sent in use the insignia typical of the season, such as Christmas trees, candles, stars, or pine cones. Motifs with deep snowy mountain panoramas were sent in trendy and strikingly often - for Evoq, a sign of the longing for snow in this warm winter. Chocolate, but also wooden animals or ice scrapers serve as gimmick inserts in the value-added mailings. One association's mailing that caught our eye was a whole battery of candles that addressed the impending energy emergency and thus wanted to ensure that Christmas would not take place in the dark.
There were few surprises in the digital greeting cards, Evoq writes. For example, festive greetings had often arrived as part of a newsletter or advertisement. The jury's conclusion: the 2022 vintage "are dry guetzli compared to previous years." This concerns not only the quality of the communication, but also the quantity of mailings. At the same time, this is also a positive message. With little competition, good communication also stands out more.
Among all entries, the most beautiful, the most creative and the most appropriate card will be awarded. Evoq developed the idea and the concept of "Nicolas - Prix Carte de Noël" and designed a matching signet to communicate the competition. In addition, various implementations were realized, such as a flyer for Post DirectNews, a submission form or the content site at Post.ch.
All Swiss companies and organizations that realize and send an individual printed festive card this year can participate in the competition. Further information and submission form: Post.ch/nicolas
On the subject: Evoq: The "Prix Carte de Noël" goes to SBB
Once again, Evoq received over 100 entries, but only a few made it to the shortlist, according to the press release. In the end, the SBB festive card in the form of a ticket convinced the jury of experts the most. "We were particularly impressed by the successful and visually appealing billet-Christmas angel idea and the cross-media use as a digital and print variant," says Evoq jury president Christian Sutter. In the digital version, the recipient receives an e-mail with a clickable SBB ticket. On the subsequent landing page, SBB thanks the recipient with a personalized and personal text. This is accompanied by an atmospheric video - in the style of the current advertising campaign - about train travel with the "Festtags-Billet". The print version is an SBB Festtags-Billet with Christmas angel punching.
According to Evoq, this year's award showed that well-done and cross-media integrated concepts are still rare. SBB stood out from the crowd. Making it onto the shortlist were the cards from the companies: Freitag, last year's winners, Wieners+Wieners, and the communication design agency Pikka.
