How much potential is there in a 20-franc note? More than you might think - at least if you look at it the way Bank Cler does in its new poster motif. The motif shows a classic banknote that grows beyond its edges: in the extended illustration, things that can be made possible with money unfold around the note - traveling, creating a home, providing for a family.
This visualizes the bank's advisory promise in a surprising, artistic way. If you have your finances in order, you can get more out of them - and realize your life plans step by step. The poster takes it literally and calls out: "Make more of your money."
The extended note was illustrated by Lucerne-based graphic designer and illustrator Amadeus Waltenspühl, whose work has already won several awards and been exhibited internationally. His sensitive handwriting turns the banknote into an organically growing work of art that shows how much potential there is in good advice.
The poster was placed in places where new things are being created - for example at the ZHdK, the Zurich School of Design and the Lucerne School of Art and Design.
Responsible at Bank Cler: Gregor Eicher, Barbara Tanner. Responsible at Neu Creative Agency: Sandy Pfuhl, Adrian Staehelin, Jacqueline Hugentobler, Pian Gumpp, Maison Fitzgerald, Adriana Stepanov, Fabienne Schoberth, Nico Ammann, Simon Rehsche Illustration: Amadeus Waltenspühl, Visual Eyes
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The campaign launched a few weeks ago by household manufacturer Rotho is being activated by the Neu agency with additional measures. With special posters placed in suitable locations, Rotho is cleaning up the neighboring posters.
A Galaxus advertising campaignwhich recently attracted attention throughout Switzerland, provided the perfect opportunity to implement the idea. The special posters are currently hanging in and around various train stations.
Responsible at Rotho: Agnes Nowicki, Luca Marcigot. Responsible at Neu Creative Agency: Romana Schmidtpeter, Nico Ammann, Simon Rehsche, Andrea Braschler. Media: Biggie.
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Swiss Post offers exciting opportunities for starting a career in diverse and sometimes unexpected areas. Swiss Post is launching the "Jump in" campaign to make this known to young people looking for an apprenticeship and to position itself as an attractive employer and trainer. It shows in a cool way the variety of 19 different apprenticeships in which apprentices at Swiss Post can immerse themselves in a varied and exciting training program from day one.
Together with the creative agency Neu, Swiss Post has developed "Jump in", a campaign platform that presents itself in a completely new look and integrates numerous measures across all touchpoints.
At the heart of the campaign platform is an interactive film, which was realized by the Pas Mal agency from concept to direction to production. The gamified film allows apprenticeship seekers to "jump" directly into the various apprenticeships, offering different insights depending on their individual decisions during the experience. This makes the campaign an exciting opportunity for apprenticeship seekers to find out which apprenticeship best suits their own wishes.
The campaign is designed for use on various social media platforms from TikTok to Snapchat, on gaming apps and DOOHs in order to reach as many young people as possible throughout Switzerland.
In addition to the digital campaign, Swiss Post is also focusing on direct contact with young people. At the careers fair and during school visits, interested young people can talk to apprentices and Swiss Post employees.
On the Landing page of the post office young people can find out more about the individual apprenticeships and apply for the more than 750 apprenticeship vacancies across Switzerland. Comprehensive information is provided here about the various options to enable the perfect individual start to a career.
Responsible at Swiss PostJulia Trottmann, Linda Aerni, Céline Bonhôte, Tabea Riesen, Jan Bill. Responsible at Neu Creative AgencyAdrian Staehelin, Adriana Stepanov, Andrea Braschler, Bettina Beyeler, Elif Soysal, Fadi Nemr, Finn van Grondel, Ibtissam Aiterrami, Pian Gumpp, Nico Ammann, Romana Schmidtpeter, Sandy Pfuhl. Responsible for Pas MalJonas Bayona, Lars Näpflin, Noah Nüssli, Valérie Gantenbein. Photography: Joelle Hauser; Severin Wirth.
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Betty Bossi's brand awareness in Switzerland is high at 96% (source: Link / Yougov). However, most people in Switzerland know the company as a provider of simple and easy-to-make recipes or as a brand of fresh convenience products in the Coop. Less well known is the Betty Bossi online store with its kitchen and household helpers. Many of the products have been developed in consultation with Swiss customers and are only available in the online store.
With a new, purely digital campaign from the Neu agency, the company now wants to increase awareness of its online store and unique product inventions and attract new customers. The claim: "Cooking is Betty Bossi". It is true that "cooking" means something different to everyone, from gourmet cuisine to quick "carnivore feeding" in the family. But the kitchen gadgets in the online store are just as diverse as cooking. This diversity is to be conveyed in the campaign with the message "A thousand ideas for every kitchen".
The campaign will be played out via YouTube, display, social media and SEA push formats throughout German-speaking Switzerland from mid-April to the beginning of June 2024.
Responsible at Betty Bossi: Lars Feldmann (Managing Director), Christa Müller (Head of Digital Marketing); responsible agency: Neu Creative Agency.
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With Sky Show, Sky offers a diverse catalog of first-class series and films, which are constantly supplemented by new blockbusters. Sky Sport constantly offers live events from the world of sport, from football to Formula 1, tennis and golf, as well as access to exclusive broadcasts of countless other sports.
Large and small campaigns are constantly on air to promote highlights from the range of in-house productions and hits from partner studios that are exclusively available in Switzerland. In order to make these measures more consistent and to continuously strengthen the Sky brand, the Zurich-based creative agency Neu has further developed the brand identity for the Swiss market. The brand strategy principles, visual elements and the tone of voice are used for campaigns, trailers and other measures on paid and owned media.
Consistency with the international Sky brand identity was just as important during development as the local requirements for building a brand that is to stand for first-class entertainment and new standards in the streaming market.
Responsible at Sky Switzerland: Mehdi Megdiche (Chief Commercial Officer), Marsali Auberson (Director Fiction), Nicolas Jelsch (Director Sports). Responsible at Neu Creative Agency: Sandy Pfuhl, Adam Schwarz, Jacqueline Villiger, Pian Gumpp, Finn van Grondel, Nico Ammann, Simon Rehsche.
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Since interest rates have been rising, saving has become more interesting again. To get customers interested in the Savings Account Plus, Bank Cler is launching a campaign developed by Neu. This is based on two simple insights: Firstly, savings accounts don't need much explanation or imaginative reasons - what counts is quite simply the interest. And secondly, the more boring the product category, the more surprising the advertising should be. And since surprising advertising is always a matter of taste, the campaign makes a self-deprecating point: "Advertising is fine, but the interest is good".
The campaign is activated in different ways on numerous channels. It started with a teaser in which a focus group finds the planned campaign "a bit strange" (Werbewoche.ch reported). A few days later, the campaign was properly launched. In films on TV and on numerous online channels, a talking sheep and a couple who meet again after many years play the leading roles.
The campaign gets its channel-appropriate implementation concept on "perhaps somewhat penetrating" banners and posters, in "perhaps somewhat monotonous" or "over-excited" radio spots or even in a "perhaps somewhat dark" spot in the cinema.
And this continues through to the ATM screens, window stickers for the branches and numerous special measures. All of these measures complete the campaign along the funnel and are intended to ensure an entertaining and varied, but essentially consistent and very product-oriented campaign.
Responsible at Bank Cler: Gregor Eicher, Barbara Gürtler. Responsible at Neu Creative Agency: Simon Rehsche, Sandy Pfuhl, Adrian Staehelin, Nico Ammann, Pian Gumpp, Finn van Grondel, Bettina Beyeler, Fabienne Schoberth. Film production: Zauberberg Productions. Directed by: Micky Suelzer. Media: PHD Switzerland.
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In a teaser, a focus group is presented with the new campaign that is to be launched soon. The discussion is rather hesitant. The group seems somewhat irritated - and the verdict is mixed.
The campaign teaser is currently running on online channels. The Neu agency (formerly Heimat Zürich) is responsible for the teaser and the film was produced with Tasty Pictures. According to Neu, the campaign will be launched "very soon".
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The Postbus is a part of Swiss identity and the means of public transport with the most stops in our country. As a connection between villages or from the countryside to the city and vice versa, countless Postbuses are on the road every day in all Swiss cantons.
Many commuters and day-trippers still buy their tickets from the driver when boarding. This costs time and effort - for both passengers and drivers. The simpler and more convenient option is to buy tickets digitally using a mobile device. The Neu agency developed a campaign for PostBus to motivate target groups that are still used to buying tickets digitally to do so.
It consists of a national level of measures with nationwide campaign flights and regional measures that offer specific incentives in the form of starting credits when downloading the well-known public transport apps.
Responsible at PostBus: Pasquale Arleo, Patrick Moeschler. Responsible creative agency: Neu Creative Agency.
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The agency implemented trailers and OOH communication as well as other measures. There are clear signs of wear and tear on some of the OOH posters, as if the zombies from The Walking Dead universe had attacked them.
A "walker countdown" on social media also drew attention to the start of "Dead City" - every day from a different location in Switzerland. And Reto Hanselmann's Halloween party "Season of the Witch" also created a great atmosphere for the series: visitors could have their picture taken in front of a special "Dead City" backdrop, and there was also horror-themed popcorn.
"The Walking Dead: Dead City" has been available on Sky since mid-October. From December 8, "The Walking Dead: Daryl Dixon" will also be shown, for which further measures are planned.
Customer: Sky. Responsible agency: New.
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It's raining promotions around Black Friday again this year. Wingo is also taking part - and is promoting this with a campaign by Neu. The agency combines product focus and entertainment with concrete offers, with the protagonists Charles Nguela and Alexandre Kominek moving through different settings to give the storytelling different chapters. And present what Wingo offers: everything. "Everything"-branded props serve as a visual anchor that runs through all campaign assets.
In the 30-second long version, all promotional offers are given a stage. However, separate films were also produced from the individual scenes, each of which functions as a fully-fledged advertising medium for the individual products. Wingo and Neu thus cover the entire conversion funnel - from positioning and publicizing Wingo to the products and the performance level. Short assets are used at this level, which are played out specifically for individual target groups and at various everyday moments.
Wingo has been positioning itself as a full-service provider with its "everything" platform since September, and this is now being continued for the important bargain season around Black Friday and Cyber Monday.
Client: Wingo; Film production: Chocolate Films; Director: Gregor Brändli; Photo production: Chocolate Films; Photography: Antony Tache; Media: Mediaschneider; Creative agency responsible: Neu.
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Since mid-October, more than 15,000 players have been competing in the stock market game of the business medium Finance and economy in investing. In the game, a portfolio can be put together from SMI stocks and actively managed. In addition to weekly winnings, the main prize is 10,000 Swiss francs. This prize is awarded to the player who achieves the best performance with his portfolio after eight weeks.
The campaign to promote the stock market game was created by the Neu agency - formerly Heimat Zürich (Werbewoche.ch reported). Target groups are addressed via digital channels and advertisements with performance measures designed to motivate them to register.
Finance and economy belongs to Tamedia. The medium, which specializes in business news and background information, wants to reach new target groups with the stock market game and motivate them to engage with content from the world of business. As part of the stock market game, players are therefore given ongoing access to editorial content that opens up an in-depth perspective on economic topics and is thus intended to facilitate conscious decisions in the management of the game portfolio.
Responsible for Finance and economy: Moritz Ackermann, Britta Mickeler. Responsible agency: New. Media: Webrepublic.
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Swiss Post has been connecting Switzerland for 175 years. In doing so, it makes an important contribution to the country's quality of life and location. The population, companies and institutions benefit in many different ways from a constantly growing range of services - and at the same time from the highest standards in terms of security, sustainability and accessibility for all. In its anniversary year, Swiss Post is now launching the next phase of its image campaign, with Neu, formerly known as Heimat Zürich, as the agency responsible. After focusing most recently on the role for SMEs (advertisingweek.ch reported), Swiss Post is positioning itself in the current strategy phase via its broader, general role as an engine for a modern Switzerland.
Slogan "Go on, Switzerland."
With "Weiter geht's, Schweiz.", Swiss Post's various services and the corresponding customer benefits are to be condensed into a campaign sentence that is intended to express both attitude and offer. In a dynamically adapted form, the phrase becomes a style-defining element that runs through the entire campaign and thus provides a yellow thread in terms of both content and visuals.
An image film acts as the umbrella film, linking strategically important topics such as sustainability, proximity, simple and secure digital services, Swiss Post as an employer or the opening up of the network. Each of these topics is the focus of a separate film, in which scenes from the image film are taken up and explored in greater depth. On the one hand, this campaign mechanic brings about consistent integration in terms of content as well as form across different levels of image communication. On the other hand, it makes it possible to prioritize these topics differently for certain target groups in the playout of the campaign. In addition, the constant further development of the campaign and the consideration of new needs should become easier.
"On the one hand, Swiss Post has an infinite amount to tell, on the other hand, communication must be simple and emotional. With 'Weiter geht's' we combine these demands - with a communicative platform that can be used to integrate the many measures from internal communication to sales-oriented product communication," says Michel Sulser, Team Leader Themes & Campaigns at Swiss Post.
All measures lead to a campaign hub that enables further discussion of the topics and becomes a hinge to the product world of Swiss Post. In this way, the image campaign can be connected to measures that directly impact the business in the form of offer communication. The campaign will be launched these days throughout Switzerland and will run in numerous versions online and on TV.
Responsible at the post office: Alexander Fleischer, Christina Buck, Michel Sulser, Tatjana Meichtry, Fabian Merz, Julia Trottmann. Responsible at Neu Creative Agency: Simon Rehsche, Nico Ammann, Andrea Braschler, Adam Schwarz, Finn vanGrondel, Bettina Beyeler. Directed by Alex Feil. Production: Pumpkin Film. Media: Havas.
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