Narwal advises blockchain startups on their settlement, develops communication strategies and accompanies Initial Coin Offerings. However, not only startups but also established companies are supported in their blockchain projects. Due to the background and the network of the two founding companies, Narwal sees itself in particular as a bridge builder between the "old" and the "new" entrepreneurial world.

Startups that want to succeed in the blockchain world need tailored public relations strategies and services. They need to address and convince potential investors, future customers and regulators alike. And this with limited know-how and resources. This is exactly the kind of need Lakeside Partners and Furrerhugi aim to address with the creation of Narwal Blockchain PR. The new brand targets crypto pioneers and enthusiasts as well as companies looking for a bridge into the blockchain world.

The two initiators complement each other ideally: Lakeside Partners, based in Zug, is the most influential startup investor and advisor in Crypto Valley, while Furrerhugi is one of Switzerland's leading communications agencies. Both have a first-class network at their disposal. Together they have developed a new, innovative and collaborative consulting approach. Narwal works with startup founders to establish all the necessary foundations for an Initial Coin Offering (ICO), develops the necessary strategy for communicating with investors, regulators as well as the public and supports the companies in setting up communication channels. Narwal's offer also includes classic media relations, reputation management and design thinking, which is very common among tech companies.

For Mathias Ruch, Managing Partner at Lakeside Partners, one thing is certain: "Only those who know the specific needs of crypto companies can also advise them effectively." Lakeside Partners currently supports more than 100 blockchain startups in its own Crypto Valley Labs. Lorenz Furrer, Managing Partner of Furrerhugi, says: "Blockchain is a forward-looking technology. We bring our broad PR expertise of more than eleven years to the table so that companies that rely on blockchain technology can sharpen their reputation with investors as well as in politics, business and society and become known."

The founders are also convinced that blockchain is the next basic technology that will sooner or later also shape the "old economy". That this technology will find acceptance far away from Bitcoin & Co. is also one of Narwal's objectives. Lakeside Partners and Furrerhugi are co-project leaders of the Blockchain Taskforce under the patronage of Federal Councillors Ueli Maurer and Johann Schneider-Ammann, which aims to maintain Switzerland's leading position in the geopolitical competition as a location for the crypto and blockchain industry.

In Switzerland's Crypto Valley, which extends far beyond Zug, hundreds of blockchain companies are now active in a promising industry. They are part of a highly specialized community that is spread across the globe and across all language regions. This calls for special PR strategies. Narwhal - according to the saga, a reborn unicorn - specializes in this.