"Even if we through crowdinvesting numerous co-owners and even more fans, Nanimale is unfortunately still too little known - just like the overwhelming news that our natural gelatos are now also available in all Migros stores and on Migros Online," says Chairman Benedikt Hess. "That's why we're taking to the streets for sustainable enjoyment."
664 Gelaterias from Nanimale are called Migros
The colorful, cheerful DOOH subjects were once again created in collaboration with the creative collective around the two creative directors Susen Gehle and Andy Lusti. The creatives deliberately play with the different benefits and varieties, as Andy Lusti explains: "664 Gelaterias from Nanimale are called Migros. Nevertheless, the message 'Gelati per Tutti, also at Dutti' doesn't play the main role, but the natural ingredients and the fine taste."
Many varieties, many messages
"The iconic look and the use of ever-changing headlines gives us the opportunity to stage Nanimale in a colorful and playful way - and to adapt the messages perfectly to the environment, seasonality and target group," adds Susen Gehle. In the future, many more messages are to be added. "After all, we have over 40 (!) inspiring varieties at our disposal in the new Glacéria on Stauffacherstrasse and the new pop-up store on Rennweg," Gehle continues.
The glacés are on display at APG outlets in Zurich, and available nationally at Migros, Farmy and around selected 120 gastro partners.
Responsible at Nanimale: Benedikt Hess (Chairman of the Board of Directors), Andrys Aardema (Director). Strategic Brand Consulting: Thomas Wildberger. Responsible at Insighters: Andy Lusti (creative direction, concept, text), Susen Gehle (creative direction, concept, text), Fabian Rietmann, FF Graphics (art direction, animation), Paulette Ghahremanian, Studio Shizaru (design).
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After less than a year of existence, Nanimale is already available nationally at Migros, Migros Online, Farmy, and regionally at over 90 locations - and from mid-May also in its first own gelateria. Nanimale is looking for investors who share its vision of natural gelato enjoyment so that even more people can get their hands on the new Swiss gelato and also enjoy it as stick gelato or cornets.
The crowdfunding campaign was developed in close collaboration with creative directors Susen Gehle and Andy Lusti. "The appearance is as colorful as the gelati itself, and sets the scene for the unique product design with iconic illustrations of animals threatened with extinction," Lusti explains the campaign concept. Susen Gehle adds, "With headlines ranging from sweet to slightly bitter, like the different flavors of Nanimale."
"Susen and Andy have been super successful in creatively charging the core of our brand and communicating our crowdinvesting in a fresh and cheerful way," says Benedikt Hess of Nanimale. "Those who now have a taste for it and would like to become co-owners:in our new, purely vegan glacé brand themselves can now secure their share of limited shares on the crowdinvesting platform Oomnium."
The fresh subjects are used as short commercials and static motifs. In addition, Nanimale's campaign includes selective social media measures as well as the crowdinvesting film "Summer Beginning", which presents the young company, the people behind it and their vision in a clear way. Oomnium.ch presents. The crowdinvesting and the campaign of Nanimale are on air since this week.
Responsible at Nanimale: Benedikt Hess (Chairman of the Board of Directors) Responsible for strategic brand consulting: Thomas Wildberger Responsible at Insighters: Andy Lusti (Creative Direction, Concept, Creative Consulting) Susen Gehle (Creative Direction, Concept, Text), Fabian Rietmann, FF Graphics (Art Direction, Animation), Flavio Cuva (Film), Shizaru (Design).
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