Motorex Archives - m&k https://www.markt-kom.com/en/tag/motorex/ The creative side of the economy Fri, 24 Nov 2017 02:41:45 +0000 en-US hourly 1 https://wordpress.org/?v=7.1.3 https://www.markt-kom.com/wp-content/uploads/2024/07/favicon-150x150.png Motorex Archives - m&k https://www.markt-kom.com/en/tag/motorex/ 32 32 Matter + Gretener entwickelt internationale Imagekampagne für Motorex https://www.markt-kom.com/en/kreativity/kampagnen/matter-gretener-entwickelt-internationale-imagekampagne-fur-motorex/ Fri, 24 Nov 2017 02:41:45 +0000 https://www.markt-kom.com/?p=94079 motorex-t

The oils and lubricants from the Langenthal-based fresh oil refining company ensure maximum performance and reliability. Whether in agriculture or construction, for cars or motorcycles.

This is precisely what the new international image campaign that Matter + Gretener has developed for Motorex dramatizes.

The humorous subjects each show the driver of a vehicle who has taken on a lot. But he can also rely on a strong partner: Motorex.

1_Bau
3_Motorrad
4_Transport

Responsible at Motorex: Linda Hüsemann (Head of Marketing & Communication). Responsible at Matter + Gretener: Daniel Matter (Creative Direction), Dominik Imseng (Text), André Schmid (Art Direction), Gianluca Marques (Graphics), Marcus Gretener, Verena Meyer (Consulting); Jonas Kuhn (Photography), Ferco Dregelyvari (Image Processing), Linus Schneider (3D).

]]> Takondi setzt für Motorex einen Betriebsrundgang mit Augmented Reality um https://www.markt-kom.com/en/digital/takondi-setzt-fur-motorex-einen-betriebsrundgang-mit-augmented-reality-um/ Wed, 05 Jul 2017 05:40:58 +0000 https://www.markt-kom.com/?p=89340 takondi

Takondi not only provided Motorex with the augmented reality content management system Tartt, including the freely available Tartt app, but also accompanied the "interactive factory tour with augmented reality" project from A to Z. In addition to designing the interactive stations, creating the storyboards and producing the animated videos, Takondi also ensured that the content was translated into three languages and supervised the production of the installation on site.

The interactive surfaces measuring up to 2 x 3 meters were then placed at various stations in the impressive Motorex plant at the anniversary event on 24 June 2017. A large number of visitors took advantage of the interactive company tour and were amazed by the animated videos and e-learning content.

Due to the great interest, Motorex is planning to continue using the content produced, the Tartt app and Tartt CMS for trade fairs and future events.

Responsible at Bucher Langenthal / Motorex lubrication technology: Erich Steiner (project management), Laura Schindler (marketing & communication designer). Responsible at Takondi: Matthias Känzig (consulting, conception, project management), Takondi production team (implementation of AR experience, animated videos and e-learning videos).

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