Max Lederer, Chief Innovation Officer at Jung von Matt, took a critical look at the creative industry in the first of three expert presentations at the event "The Power of Dissatisfaction - AI Edition", organized by Jung von Matt in Switzerland. In the subsequent interview with m&k werbewoche, he criticized the lack of strategies and described the passive reactions to the rapidly advancing changes as almost somnambulistic. In the interview, he went on to say that although many decision-makers have heard about the possibilities and want to apply them, there is a lack of real strategies and an understanding of how to implement them. As Chief Innovation Officer at Jung von Matt, Lederer's job is to make the creative product more innovative, attract digital talent and accelerate processes.

Marisa Tschopp's presentation highlighted the increasing integration of artificial intelligence (AI) into human interactions and its impact on behavior and perception. Tschopp emphasized the tendency of people to attribute human characteristics to AI systems, which can lead to emotional bonds and trust. In terms of trust, she emphasized the importance of a balanced and appropriate trust relationship in order to use AI effectively. The concept of customer AI relationship management is particularly relevant for companies, which the dedicated AI researcher discussed in her talk with m&k werbewoche.

Niclas Delfs, co-founder and partner at Morrow Ventures, gave an exciting presentation on the importance of AI for the business model of agencies. In the m&k werbewoche interview that followed, he explained how generative AI can be used to generate the majority of content quickly and efficiently, leading to the application of the 80-20 principle - 80 percent of content can be easily created, while differentiation is now focused on the last 20 percent and mediocrity loses value. Delfs emphasized the role of "superhumans," top talent who can differentiate themselves in the remaining 20 percent.