Agency Name: Monami AG

Establishment date: April 1, 2016

Founder: David Cappellini

Current agency heads: Manuela Brunner (CEO, Partner), Rahel Kühne (Head of Project Management, Partner), Tim Schaerer (Head of Creative Strategy, Partner), Max Mottas (Head of Creatives, Partner)

Number of employees: 30

Current customers: Raiffeisen, Swisscom, SBB, SIGG, Soda Stream, Suisse Garantie, Switzerland Tourism, Zurich Tourism, City of Zurich, Swiss Recycle, Cupra, Coop City, Cornercard, CSS, Doetsch Grether, ECL, EKZ, Heineken, Immoscout, Interdiscount, La Biosthetique, Ricola, VITREA, ZHAW, Swiss Sports Aid, Volg, etc.

Agency address: Zurich and Berlin

Which campaign from the past twelve months are you particularly proud of?

To be honest: It’s a bit like choosing a favorite child, so we’d rather avoid answering that question. But we can say what truly brings us joy: when our ideas strike a chord and create a tangible sense of momentum within communities and target audiences. We notice that the quality of our concept development and execution is continuously improving, and that AI has not only allowed us to make our processes even better but has also created a real competitive edge for our clients. And in that context—unspectacular, but important—we continuously invest in our strategic work. We’re convinced that this very area will become an increasingly decisive lever in the coming years.

The most important campaign in agency history to date - and why?

No doubt about it: MTV Unplugged in Switzerland with Patent Ochsner. It all started in 2018 with a crazy idea and a pretty bold email to Germany asking why the format had never actually been done here. The answer: A few had tried, but no one had succeeded. That was incentive enough. Three years later, we found ourselves at the Casino Bern—a little shaky—on stage with Büne Huber, an accordionist with a colorful past (long story), and tickets that sold out in 15 minutes. That turned into two concerts, an album, a film, an SRF documentary, and a story that has had a massive impact on our history—one we’ve also been able to share brilliantly on social media.

Why is this the most important campaign for us?

Because we’ve proven that a small Swiss startup can bring a global brand to its doorstep—without a massive budget, but with passion, great storytelling, and the willingness to just go for it. And because we’ve known ever since: Being a first mover isn’t a matter of luck—it’s a mindset. Sometimes all it takes is an accordionist on the street to get the ball rolling.

The most unusual place where your creatives retreat to be creative?

We're not fans of micromanagement. So we don't know for sure; we can only speculate.

What do you do when you have thought blocks?

We ask Claude for advice. Just for fun (or maybe not) J I think there are as many approaches as there are employees. And speaking of that: sometimes collective intelligence helps. You can always find someone on the team who’s up for a brainstorming session—even across different disciplines.

What is your agency philosophy?

We strive for a good balance of a sense of the times and strategic acumen, combined with common sense. It is especially important to cultivate and make use of the latter in times like these.

Why should talented people definitely come to work for you?

Because at Monami, you really get to shape the company and quickly take on responsibility. With a team of 30 people, no job here is abstract—you can see right away what your work accomplishes. We have major clients, our own in-house production, and at the same time the freedom to try new things. We have a good mix of experienced and less experienced people on our team, so you always have someone by your side who can support or guide you on a specific topic at exactly the right moment. In addition, every employee here has their own personalized career plan, allowing them to consistently track and assess where they currently stand in their development and where they’re headed. If, after a year with us, you look back at your impact and don’t think, «Wow, look at what I’ve learned and accomplished here,» then we’ve done something wrong. And: we can truly say that our culture and our sense of community are deeply nurtured and healthy. At least, that’s what we hear time and again—and it’s what we strive for every single day. Emotional security is important for being able to perform at your best, isn’t it?

How long do employees stay with you on average?

We have employees who have been with us almost since the agency was founded, and of course we also have some who haven’t been here that long. Currently, the average length of service is 2.1 years. We’re proud of that, especially considering that many young people work here.

How old is your youngest employee, and how old is your oldest?

21 vs. 47 years. Our average age is 32.1 years.

How high are the wages you pay compared to the industry average?

We can’t say for sure because transparency isn’t necessarily consistent across industries, but we know from our own experience that our wages are very competitive with the market. We don’t believe in underpaying people, but we also don’t believe in overpaying them. Salaries should reflect performance, responsibility, and value creation.

What is the ratio between the highest-paid and the lowest-paid employees?

It reflects experience, responsibility, and contributions to the vision, the culture, and the company's success.

Pay transparency: Do employees know among themselves who earns how much?

Of course, employees talk to one another—that’s just part of the job. We actively discuss our pay ranges during pay and performance reviews so that everyone knows where things might be headed next. For us, pay—and pay transparency—is a basic requirement. We’re comfortable talking about money at any time.

How much overtime do you work on average per week?

See the next answer.

What benefits do you offer to compensate your employees for this overtime?

They’re allowed to make up for it, sure. But honestly: We’re very careful during resource planning to ensure that overtime doesn’t even arise in the first place, if possible. And if a surge does happen, we work to reduce it as quickly as possible. That’s an integral part of our culture. We want well-rested, healthy employees. For us, sound resource management is simply part of the job. That said, it’s no walk in the park here: We’re used to really diving into our 8 hours a day. And so, many visitors to our agency are often amazed at just how much is already going on here at 8 a.m.

How long do you get maternity leave and how long paternity leave?

Both fathers and mothers receive 2 weeks more than required by law at our company.

What are your home office regulations?

Everyone works wherever it works best for them and the team. So we don’t have set days or set rules. But we can be proud that we still always have a high level of office attendance. One reason is certainly our nice office, but the most important one is that we simply have a good atmosphere and people enjoy being in the office. It’s just easier to work together, and it’s more fun, too.

What is the current quota of women?

Until the end of last year, the ratio was 50:50; currently, the balance has shifted, and we have a 60:40 ratio of women to men.

Do you employ interns?

Yes, we always have interns with us—in creative/video as well as project management and strategy. The key factor here is whether we can envision hiring the person full-time after their internship—both in terms of their skills and our available resources. And we’re actually very successful at making that happen!

Do you organize team events?

You bet. Although, the best ones are the ones that aren’t on the calendar anyway. A “Split the G” after work has naturally evolved into an unwritten tradition. For our culture, that’s at least as valuable as any meticulously planned team event. Then there are our Inspolunches with fascinating personalities from all walks of life who can inspire an agency. Minds that pull us out of our own bubble. And our weekly “Lights & Downs” on Thursdays—our team check-in where we discuss the week’s highlights and lowlights. It sounds unspectacular, but it’s worth its weight in gold. Then there are the bigger events: Our team weekend takes us to ever-changing destinations, following the alphabet. This year it’s the letter I’s turn (we’ll let ourselves be surprised by where we’re headed). Honestly: We just really enjoy spending time together. And that’s exactly what shows in our work.

Do you have an agency dog or other mascot?

We have several dogs. On good days, up to five dogs run around the office—which can get quite intense at times. But we’ve basically set things up so that it stays pleasant for everyone involved. Secretly, we still dream of having an agency guinea pig, but until we feel ready to take on that responsibility, our spare time goes toward caring for our rather sprawling plant collection.

Where do you drink your after-work beer?

We’re currently still in our infamous little disco room. Everything that’s been celebrated, decided, and forgotten by the next morning there could easily fill a whole chapter of the agency’s history. But we’ll have to move soon because our office is being torn down. Our new office is still under construction. Here’s a little sneak peek: We’re heading to Escher-Wyss-Platz! There, we’re creating our new home base for great ideas and the important things in life: creating something new together with friends—and celebrating it, too!

Click here to watch the reel

Interview with Manuela Brunner, CEO and Partner

For more information about Monami, visit here

Suva, Switzerland’s largest accident insurance provider, has appointed Monami as its new social media creative lead. This is the result of a multi-stage pitch: Effective immediately, the Zurich-based agency will be responsible for the concept development, production, and community management of Suva’s channels on Meta, LinkedIn, TikTok, and YouTube—in German, French, and Italian. Through its Monami Suva Social Media division, Monami will thus play a central role in the insurance company’s brand communication.

Platform-Native Creation Takes Center Stage

At the heart of the mandate is the translation of existing creative concepts into formats tailored to specific platforms. Monami extends Suva’s campaigns—which are primarily focused on prevention—into the social media space in a consistent and recognizable manner. At the same time, the agency is developing entirely new campaigns and formats for the various thematic areas within the Suva universe.

According to the announcement, the tone and format system for the channels, as well as an editorial framework for translating topics from the campaign calendar to social media, will be developed by the end of the year. Full-scale implementation in line with the campaign calendar will begin in 2027.

Monami as part of an agency trio

Monami operates as part of an agency network: The agency builds on Wirz’s traditional creative concepts and integrates them with Brain & Heart Media’s media planning to create social content designed to perform effectively in both organic and paid channels. This brings together strategy, creative, and media on social media.

Tim Schärer, Head of Creative Strategy at Monami, emphasizes the importance of this integration: «A project like Suva also means bringing many stakeholders together. Many brands still think of strategy, creative, and media too much in silos. We have a strong setup here and a great opportunity to efficiently integrate these disciplines and thereby make a measurable contribution to Suva’s impact goals.»

Romina Gilgen, Social Media Manager at Suva, explains the decision: «We were looking for a partner who understands our mission and can communicate our prevention topics boldly and in a way that’s tailored to each platform. Monami won us over during the pitch with a clear strategic approach and strong creative ideas.»

About Monami and Suva

Monami was founded in 2016 and employs approximately 30 people at its offices in Zurich and Berlin. The agency develops strategies, concepts, and productions in the areas of video, motion design, AI, and 3D for national and international brands. It is part of Myty, a European network of specialized agencies.

Suva is Switzerland’s largest accident insurance provider. As a public-law entity headquartered in Lucerne, it combines prevention, insurance, and rehabilitation. It is self-supporting, not-for-profit, and passes on any surpluses to policyholders in the form of lower premiums.

Read more: https://monamicontent.com/

Responsible at Monami: Tim Schärer, Head of Creative Strategy; Yannick Gutierrez, Senior Strategist. Responsible at Suva: Romina Gilgen, Social Media Manager.

m&k How has your agency changed over the past 10 years, and how has the social media industry changed in general?

Tim Schärer It’s hard to believe, but we’ve actually grown up (laughs). While we used to be a wild bunch with even wilder ideas, today we try to strike the ideal balance between that craziness and the professionalism required these days. We’re always saying how lucky we are to be able to evolve alongside the social business movement. Our greatest advantage is knowing where everything we have today comes from. Manuela: Especially in the last few years, we’ve invested a tremendous amount in our processes, our organizational structure, our strategic planning, and our production quality. And alongside our ideas, it’s precisely these investments that help us win our pitches today. Fortunately, we really enjoy change—we need trends to breathe—so the ongoing transformation doesn’t hurt at all. On the contrary, we’re almost glad when something new comes along every now and then, and we can dive right into it together with our clients. Everyone who works with us is fundamentally curious—then as now.

What can you expect in the future? How will Monami continue to evolve, and how will the market develop?

Manuela Brunner AI is, of course, changing a lot of things, especially in our business. But we don’t want to let that drive us crazy; instead, we’ve been taking advantage of the benefits it offers us from day one. We want to focus more on real thinking, a high degree of creativity, problem-solving, and guidance—and less on what AI is replacing. Of course, we think it’s great that AI helps us continue to refine our processes, but we never even want to consider, for example, eliminating jobs because of it. Common sense is and will always be at the center—for us, our clients, and our employees. Tim: That’s a super important point! Our employees. We’ve always been lucky to have great people on our team—people who want to shape the agency and our business. And so, almost every week, initiatives emerge—including from our employees—that help our agency evolve. As an agency, we want to increasingly foster entrepreneurial thinking and, along with that, the way we collaborate with our clients. It’s no longer just about having the best idea for a cool TikTok video; it’s about putting together the holistic solution—the ideal strategy, the right tools, KPIs, and information—that drives the markets and communities of the brands we serve.

How do you generally approach the topic of innovation?

Come to our Monami Lab and see for yourself! Since we’ve noticed that the social business landscape undergoes significant disruption every year, we’ve created a space that puts innovation at the center. Want to know how AI is transforming your processes or content? Let’s take a look! Want to take social commerce to the next level in Switzerland, too? Let’s try a few things out! We want to take action. Because action makes a difference. Tim: Whether you want to challenge your content with AI, automate data for reporting, streamline information processes in general, or replace overpriced tools. Or if you want to challenge your team structure: We’ll examine the strategy behind it and develop new solutions together with our clients. We’re not an agency that claims to be able to do everything. But we do claim that, together, we’ll figure it all out.

You're part of the MYTY universe—how do you collaborate with individual agencies?

TS We’ve been part of MYTY for over 3 years now. We’d be lying if we said everything stayed the same. We now have “siblings”! Sometimes we benefit from them more, sometimes less. We’re closer to certain agencies for business reasons—for example, Sesamy, Sir Mary, or CRK—and less so to others. But even with agencies whose areas of expertise are somewhat outside our own, we work together to figure out how to come up with better solutions for our clients. Manuela: Because an outside perspective or different kinds of experience sometimes lead to the best and most innovative solutions. For example, with Norisk and their e-commerce expertise. Or SHAPE, with their exceptionally strong technology and AI know-how. And when it comes to brand-related questions—which aren’t quite so far removed from our business anymore—we enjoy exchanging ideas with Strichpunkt. Because we love to think big. Even if, stereotypically speaking, you might think our business, with all its content pieces, is primarily made up of small, detailed elements (laughs).

How do you approach the topic of strategy and social media?

MB These days, you can’t have one without the other. Social media has largely become a consultative and data-driven business: What should I do with my community, and on which channels? Which trends will help me achieve organic growth, and which ones should I avoid? How do I generate leads? Where do I offer real added value? What is my brand’s voice? Tim: And those are by no means all the questions we encounter. We enjoy working with our clients over the long term, evolving alongside them. We go through the ups and downs together. Data and a smart strategy help us maintain a clear overview and keep finding new paths forward.

How do you approach creativity?

TS Monami has always been known for its crazy ideas. We’re incredibly curious, and our ambition is always to know more about our clients’ businesses than they do themselves. It doesn’t always work out, but it’s an important goal. Manuela: Here, too—especially in the age of AI—we have to actively fight against the homogenization of ideas and implementations. That way, we can use the time we free up to find the best ideas. We do this with passion. Targeted rituals help us, and once again: processes. Tim: And then we can also avoid letting AI clutter our minds.

People say that social media agencies are the new lead generation agencies. Is that true? And if so, how do you plan to address that?

MB Having worked for many years at influential advertising agencies, I can absolutely confirm this. We do have to be a little careful not to get too cerebral in the social media space and end up producing strategy white papers that are simply no longer relevant. Also, the agency-client dynamic is more similar to what it used to be in traditional agencies. Back then, our social media clients trusted us much more and simply “let us do our thing,” which fostered unique and crazy ideas and encouraged “trial and error.” Today, we have to be careful to maintain a healthy balance between reason and creativity. Our clients also need to work on not trying to control everything—or, rather, to consider which parts of our work their budget should really be allocated to. Tim: We’re noticing that our clients—like us—are becoming more and more professional. That also means we have to strengthen our consulting skills. We need to make our case more thoroughly, because social media has generally become more important in the marketing mix. But we’re also happy that we get to think more and more in 360°. Does Monami do posters, TV ads, and events? Absolutely—we’ve actually always done the latter, and with great passion. Here, too, our biggest advantage is that we haven’t done everything before. When you do something new, you simply think more creatively. And our clients can then reconnect with us. I think it’s easier to slow down than to push forward!

What industries do your customers come from?

TS We serve a diverse mix of clients from a wide range of industries: telecommunications, banking, pharmaceuticals, beauty, tourism, higher education, transportation, politics, food and beverages, insurance, security… We’re not afraid of complex topics. And so there are also some B2B projects or topics where, at first glance, you wouldn’t make the connection to us. But that’s exactly where the beauty of it all lies. Manuela: Exactly! We’ve really been able to build an incredible client portfolio over the past few years. Both in Switzerland and in Germany. And we still don’t talk about it nearly enough! Because, honestly, we’re so proud. We absolutely have to change that. So stay tuned to see what stories we’ll be writing with our clients soon. Because even after 10 years, we still think: we’re just getting started.

Five Brands, Five Strategies: Monami Manages Heineken's Social Media

Since January 2026, the Zurich-based agency Monami has been managing Heineken Switzerland’s social media account. What makes this project unique is that It’s not about a single brand, but rather five distinct beer brands in a saturated market—Heineken, Birra Moretti, Calanda, Eichhof, and Ittinger. Each brand targets its own audience, speaks its own language, and manages its digital channels according to a custom-developed strategy.

Monami secured the contract through a multi-stage pitch. The scope of services covers the entire value chain: from strategy to concept development and content production to community management.

Differentiated Brand Management as a Core Competency

In the first few months, Monami developed a unique strategy for each of the five brands—tailored to their tone, platform logic, and target audience. The result: Each brand has its own voice and language in the digital space. For Birra Moretti, Calanda, Eichhof, and Ittinger, content has been actively posted on these channels since early 2026; Heineken itself is set to follow shortly.

Isabel Einhorn, Marketing Manager at Heineken Switzerland, explains the decision as follows: «In the bid, Monami demonstrated that creativity and brand discipline are not mutually exclusive—that’s rare, and it’s exactly what we were looking for.»

The agency is just as motivated. Tim Schärer, Head of Creative Strategy at Monami, says: «Working for such legendary brands, immersing myself in these strong communities, and watching them grow is a dream come true—and it’s incredibly motivating.»

Initial Implementations in Heineken's Social Media Presence

Content for all four current brands has already been created and is available for the public to view. For Calanda, the first Instagram Reel is available at https://www.instagram.com/reel/DWqltxFil7o/ available; for Eichhof, see https://www.instagram.com/reel/DU8iIlNCBym/, for Birra Moretti at https://www.instagram.com/reel/DW0j-pyjP7t/ and for Ittinger at https://www.instagram.com/reel/DXv5V92jwY7. The Reels illustrate how different the visual language and tone of voice can be depending on the brand—from Calanda’s down-to-earth, regional character to Birra Moretti’s Mediterranean positioning.

Responsible at Heineken Switzerland: Isabel Einhorn, Marketing Manager. Responsible at Monami: Tim Schärer, Head of Creative Strategy.

Rivella can now be called directly on the free number 0800 807 111. The voice of comedian Eric Lüthi, aka "Bresha", answers the call - in his typically dry manner, somewhere between comedy and honest community talk.

It all started on April 1 with a simple post on social media: "We have a hotline - true or not? Have you called yet?" This was followed the next day by a humorous video. Not an April Fool's joke, but a genuine offer of dialog. Open, direct and with a large portion of tongue-in-cheek. Further platforms for feedback are also offered with numerous posts on social media.

The hotline and the genuine community reactions are at the heart of the campaign. It is intended to convey that Rivella takes the community seriously. What is said on the phone flows directly into the rest of the campaign. When Rivella Yellow is celebrated, it is shared loud and proud with the world. When criticism comes, it is listened to carefully - and taken as an impetus to talk openly about the product, taste and expectations. Rivella really wants to know what Switzerland really thinks about Rivella Yellow.

Live call event and other activations

Further measures will follow in the next few weeks. On April 9, Bresha will answer the phone in person and respond to calls live. On April 14, the hotline will make a stop at Zurich main station - with a guerrilla campaign including on-site sampling.

On April 21, honest reactions from passers-by regarding community opinions from the hotline and online will follow. A competition to win yellow Rivella sweaters will be launched on April 28. And on May 5, there will also be a look behind the scenes in the case movie.

The measures are aimed at further increasing spontaneous brand awareness of Rivella Yellow, triggering trial purchases and appealing to the young target group of 18 to 25-year-olds in particular. At the same time, the topic of hate and love in social media is reflected in a humorous way - and the community is actively involved in the exchange.

The campaign is aimed at German-speaking Switzerland. In addition to OOH posters in Zurich, there’s also an interactive Snapchat Lens to discover. It shows the community which Rivella Yellow type they are. From «A must-try drink for everyone who knows what good taste is!” » to «Vegan Rivella? What's next, decaf espresso?" "

Responsible at Rivella: Andrea Murer (Social Media & Content Marketing Manager, overall responsibility), Niels Niemann (Digital Manager), Francesco Camenzind (Brand Manager Rivella). Responsible at Monami (Communication): Sui Thin Ip, Luca Rey, Matthias Lahoda (production); Loris Di Gregorio, Luis Balzer (CGI/motion design); Gianni Peng, Max Mottas, Anna Lena Delli Santi (creation/conception); Tim Schärer (project lead).

More than half of all parents in Switzerland post videos and pictures of their children online. They are often unaware that their content can also be consumed by people with paedophilic tendencies or fall into the hands of people who trade in children's content.

Swisscom presenter Soraya immersed herself in the platform for several weeks and, together with various experts, shows how large the mass of problematic content on Instagram is, how easy it is to find, how the trade works and what can be done about it.

With this report, Swisscom wants to put the phenomenon of "sharenting" on the public agenda and invites you to a digital parents' evening on the topic, which will be held on Tuesday at 8 p.m. on Blue Zoom D and on YouTube.

Responsible at Swisscom: Niara Sakho, Marcel Curien, Michael In Albon, JeXrey Gabriel. Responsible at Monami (conception and production): Stefan Erdin, Meret Kaufmann, Anna Lena Delli Santi, Max Mottas, Matthias Lahoda, Luis Balzer, Doro Antunovic, Tarek El Sayed, Tonya Rupp, Saskia Marty.

After Monami recently announced that, in addition to major Swiss brands such as Swisscom and Coop, the SBB channels managedThe agency, which has offices in Zurich and Berlin, will now digitize three more brands.

The team of around 35 people won two pitches for the Emmi brand in March: one with Emmi's Swiss representatives and one with the global team. As a result, Monami is now responsible for the three brands Emmi Energy Milk, Emmi Caffè Latte and Beleaf and for their social media channels.

"We have great visions with the brands and believe in the enormous social media potential," says Lorenz Hanselmann, member of the management board at Monami. Emmi is also optimistic about the future together: "Professionalism, expertise and commitment have convinced us at a local and global level and we are looking forward to a successful collaboration," say Patrik Rauch, Head of Media Marketing Switzerland and Mattia Zanetti, Global Head Digital Marketing & Brand Experience.

Following a cross-divisional realignment and the launch of an SBB-wide social media competence center, the company was looking for a content agency that would work on the social channels together with the in-house team as a retainer mandate with immediate effect. Monami was ultimately chosen. The agency is also responsible for content at companies such as Coop and Swisscom.

The agency is delighted: "Shortly after SBB's confirmation, our heads were already rattling - we are bursting with ideas, looking forward to the many stories and are admittedly very proud of this mandate," says Tim Schaerer, Senior Project Manager and Managing Partner at Monami.

Specifically, the agency, which has around 35 employees and is based in Zurich, Chur and Berlin, will be responsible for the further development of various social channels - partly strategically, but primarily in terms of content. "We want to input ideas as quickly as possible and then implement them. In other words: hands-on - and in the right way," continues Schaerer.

From receiving letters and paying bills to organizing documents: By 2030, the new ePost app have made a major contribution to the digitization of the Swiss postal system. The application was developed by Klara Business, Swiss Post's digitization specialist. The aim is to simplify the home office and the business and private administration of the population. And thus also counteract the endless paper chaos in the long term.

Monami has been advising the client on a strategic level since the beginning of 2023, working on an orchestrated communication architecture for the app. At the same time, the monthly content development and implementation of the new channels was already in full swing.

To bring the communication 360 degrees to life, Monami teamed up with TheGuys to develop the above-the-line communication. Together, a nationwide, large-scale campaign was developed for the product for the first time. Under the overarching claim "ePost makes it easy", potential users are now encouraged to download the app with various surprising messages about the product benefits.

The focus was particularly on the simplicity of the ePost app. The campaign's target group-oriented storytelling dramatizes in an entertaining way the aspect that your own mail is "click-ready" anywhere and at any time with the ePost app. "With our humorous ePost campaign, we are making this major step towards the digitalization of the postal service accessible for Switzerland," explains Rosa Tuñas Castro, Project Manager and Senior Communications Manager ePost.

The ePost stories focus on the one hand on a clever sorceress who uses the ePost app to deal with her mail in the middle of her performance at a children's birthday party. On the other hand, a rustic swinger who takes his time in the Schwinget toilet to deal with his mail using the app - despite the huge queue. In the 360-degree campaign, the two stories are told using a 25-second hero spot, (D)OOH posters and various channel-specific OLV cutdowns, display and social ads. Additional stories were also developed specifically for target group-specific content marketing ePost-Use Cases. From the heart of the target group, from a point of view (POV) with a surprising twist.

"The collaboration with TheGuys was a win-win for us. Each agency was able to make the best possible contribution to our communication. We are already looking forward to the new year, where we can continue to make a difference together with ePost," explains Manuela Brunner, Co-CEO at Monami.

The main campaign went live on November 20, is constantly being refreshed with new content and can be seen on all relevant channels throughout Switzerland.

Responsible at ePost / Klara Business: Rosa Tuñas Castro (Senior Communications Manager ePost), Fabian Fischer (Head of CRM & Online), Linus Rudolph (Business Owner ePost), Jens Margraf (Chief Customer Officer). Responsible at Monami: Rubi Infante (Account Lead Social Media), Saskia Marty (Creative Lead Social Media), Raphael Föhn (Video Producer), Anja Bruhin (Production Assistant Use Cases), Luis Balzer (Lighting Concept & Execution Use Cases), Stefan Erdin (Strategy), Manuela Brunner (Overall Responsibility & Strategy), David Cappellini (Creative Direction). Responsible at TheGuys: Johnny Grubenmann, Gaston Filippo (Creative Direction), Gianni Peng (Managing Director & Director Use-Cases). Responsible at Gamned! Switzerland: Silvana Imperiali (Managing Director DACH & CZ), Fabrizio Tudisco (Commercial Director), Zbynek Zapletal (Director of Programmatic & Tech Development DACH & CZ), Tauland Ramadani (Head of Ad Operations), Pascal Gantenbein (Senior Media Trader). Responsible for NotFound (Use Cases): Lars Näpflin (Production Lead & Post Production Use Cases). Responsible for Dynamic Frame (ATL films): Jones (Director), Theresa Berres (Producer), Luzius Fischer (Executive Producer).

The Grand Casino Baden slogan "Baden im Glück" is familiar to many, which is why it was reused for the current campaign featuring rapper Stress. Everything else, however, comes in a new guise - and will be played over several months.

Among other things, the agency Monami has initiated a TV spot with the Lausanne rapper, in which the duct "bathing in happiness" is taken quite literally: The word acrobat dreams of his night at the casino in a villa pool between gambling chips.

In addition to various visuals, short clips and social media pieces, Stress will also host several events as part of the collaboration with the Grand Casino Baden. For example, there will be a showcase, a talk show or even a charity poker tournament with the rapper.

The occasion for the large-scale campaign is, among other things, Stress' 20th stage anniversary, which will culminate in an MTV Unplugged in 2023. The event will soon be broadcast on SRF, and will also appear on the market as an album. The accompanying tour, meanwhile, will start in early 2024.

Responsible at Monami: Tim Schaerer (project lead), Kim Krieg (project lead), Lars Näpflin (production lead), Raphael Föhn (production), Luis Balzer (production), Alexandra Sutter (art direction), Saskia Marty (art direction). Production: Ella Mettler (Photography & Creative Direction), Tobias Stampfli (Gaffer & Assistance), Naomi Bachofen (Runner & Assistance). Responsible stress: Gadget Abc Entertainment.

For 180 years, Winterthur and Zurich have been working with Haldengut beer. The new digital coat of paint developed by Monami in the form of the new slogan "Heb di guet - Haldengut" and the revised brand emblem brings the history of the brand into the 21st century with a contemporary campaign and a dash of local color.

Local personalities as figureheads

This summer, Haldengut presents selected personalities who shape Winterthur and Zurich with their creativity, humor and modesty. The Zurich party decorator Boris (Discosmetic), artist Moira Musio and DJ Lou Combo will kick things off.

Haldengut and the three Haldengut superheroes have a lot in common - they all make their cultural contribution to the revitalization of the region "Winti" and "Züri". Haldengut refreshes the throats and does good to the mind, Moira provides aesthetic moments of pleasure with her art, Boris creates feel-good oases in the city with his creative party decorations, Lou Combo provides good vibes and vacation feeling.

In short portrait videos and content pieces, the three take the community on a journey into their workplaces. In the pubs, the campaign scores with interactive beer mats, posters and beer passes.

The pivotal point of the conceived campaign are five gaming figures representing important occupational fields of Coop. The characters were conceived and implemented by Monami together with Nachtlicht Creative and are representative of Coop's diverse range of apprenticeships. In various advertising materials and with job-specific animations, they actively encourage potential apprentices to decide to start their career at Coop.

The figures were designed in 3D and can be moved and animated for a wide variety of applications. As a result, they can be used in a wide variety of digital advertising media and in mini-games on gaming platforms. But the target group is also to be reached in a playful way at job fairs, via print advertising media or as posters in sales outlets. In the future, it will even be possible to create a larger game with the figures.

Responsible at Coop: Sacha Zuberbühler (Head of Marketing Communications), Vanessa Finzer (Head of Advertising), Luca Schwarz (Head of Advertising Image/Proprietary Brands), Florian Lanovic (Head of Social Media/Campaigning), Simon Flatt (Head of Media), Karin Rieth (Head of Media Classic), Annika Keller (Head of Vocational Training National), Annika Meier (Social Media/Campaigning), Christof Braun (Advertising Image/Proprietary Brands), Lukas Schmid (Senior Project Manager Digital Media), Remo Arnold (Project Coordinator Vocational Training). Responsible at Monami: David Cappellini (overall responsibility, ideation), Tim Schärer (head of creation, implementation), Stefan Erdin (head of innovation, strategy), Max Mottas (art direction), Valentin Mattes (head of video), Saskia Marti (graphics), Luis Balzer (graphics, motion design). Responsible for Nachtlicht: Xaver Wenzinger; Responsible for Kneubühler Events: Sascha Kneubühler. Responsible at Kreisvier: Philipp Kropf (Senior Art Director), Andreas Erfert (Copywriter), Monika Freiburghaus (Account Manager).