For its 200th birthday, Mobiliar is not only giving a present to its customers, but to the whole of Switzerland. A gesture that is as cooperative as the company itself: With "Suissepartout", the country's oldest private insurance company is launching a digital experience platform and campaign together with its 80 general agencies, which will be available from March 5, 2026 on https://suissepartout.ch/ is freely accessible to the entire population. 80 curated excursion destinations and routes - from Bellinzona to the Emmental and Lavaux - invite you to experience Switzerland as Mobiliar has known and appreciated it for 200 years.

Discover Switzerland better together

Suissepartout brings together what makes Switzerland so diverse: thematically curated routes for families, cyclists, culture enthusiasts, food lovers and explorers. Each route was developed by the employees of the respective general agency on site; they are the ones who know which vineyard is worth a detour in spring and which village square invites you to linger. The platform is accessible to everyone. Mobiliar customers also benefit from around 180 exclusive offers at selected route stops - from moments of pleasure to free admission.

Suissepartout is part of the second phase of communication around the Mobiliar anniversary year and builds on the campaign motto "Better together", with which Mobiliar launched its 200-year activities in January. While the first campaign phase anchored the cooperative idea emotionally, Suissepartout makes it tangible - as a concrete, usable offer.

Yassin Sebai, Anniversary Project Manager, explains: "For 200 years, Mobiliar has stood for proximity, trust and community. And we don't just want to celebrate this anniversary - we want to experience it together. Suissepartout shows what Mobiliar is all about: regional diversity, local roots, local commitment and, above all, togetherness. True to our motto: Better together."

80 general agencies at the heart of the platform

The backbone of Suissepartout is the network of 80 Mobiliar general agencies, which are anchored in all regions of Switzerland. Each general agency has helped shape its own route - as a local anchor that knows what really makes a region special, beyond the glossy tourist brochures. This insider perspective cannot be replicated and makes Suissepartout a genuine expression of the Mobiliar brand promise: human, close and responsible.

Large production from the Content Bakery

Behind the platform is a content production that is as big as the 200th anniversary deserves. As part of Equipe Rouge, the social consultants and content creators from Bagels of Berkeley spent four months documenting all 80 routes throughout Switzerland in photographs and films - from the planning and execution of the shoots to post-production. The same team created all the editorial content for the platform as well as the image and video material for the "Must-see" campaign.

For Tatjana Streit, Social Project Lead, Suissepartout was a premiere of a special kind: "Sixteen weeks, 80 routes, over 400 stops - and the best thing about it: the hype in the team never died down until the go-live. Now that Switzerland can finally unwrap Mobiliar's birthday present, everything we invested together is paying off."

"You have to see it for yourself."

The accompanying "Must-see" media campaign includes 15-second online videos that showcase Swiss locations from the general agencies' regions, as well as target group-specific display advertising measures with weather and seasonal targeting. Half-page and full-page advertisements round off the offline presence. All measures link to suissepartout.ch.

The digital presence will be extended by an influencer campaign designed and supported by Bagels of Berkeley in collaboration with Mobiliar from May to September 2026. Five influencers from German-speaking and French-speaking Switzerland will personally travel selected Suissepartout routes and authentically share their experiences on social networks. Real voices from the community will show what Switzerland has to offer off the beaten track. In doing so, they will bring the heart of Suissepartout to social media: the curated insider perspectives of the general agencies, which are better experienced together.

Responsible at Mobiliar: Michel Gicot (Head of Anniversary), Yassin Sebai, Rahel Schumacher (Anniversary Project Management), Silvia Siffert, Carmen Broger (Anniversary Theme Owners), Angéline Willisch (Marketing Communication Manager), Angela Bönzli, Annina Pfisterer (Digital Content Specialist), Isabelle Fischer, Yves-Emmanuel Hayoz (Customer Experience Manager), Evelyne Ruchti (Marketing Automation Manager). Responsible at Bagels of Berkeley and Equipe Rouge: Tatjana Streit, Miriam Beck, Julianna Stricker, Marie-Theres Ott (consulting, project management), Ramona Gyr (editorial manager, text), Aita Lucia Hasagic (text), Kevin Hy, Monia Rosenow, Patrick Richner, Rommel Felder, Joël Stähli (film and photography), Marco Klein, Aurore von Oppersdorff, Matteo Attanasio (post-production, motion design), Tanja Stierli (image editing), Luciano Hagge Dias, Türi Cengiz (client lead), Pascal Winkler (strategy). External partners: Gabriel Jackson, cxg (web development), Diction (translations and proofreading), Mediatonic (media).

www.mobiliar.ch

"People don't need long clarifications at the crucial moment, they need help. This is precisely why we focus on proximity - with competent employees from the region who are available and make decisions locally," says Davide Pincin, Head of Marketing at Mobiliar. Sabine Leuba, Marketing Communication Manager, adds: "Every local campaign brings to life what makes us special: personal, uncomplicated and regionally anchored - thanks to the people who give Mobiliar a local face."

Local campaigns, national presence

The local campaigns and the subjects for the general agencies, which are also being played out in a national campaign, were designed by the creative collective Insighters. The responsible creative directors Susen Gehle and Andy Lusti: "The biggest challenge was to develop ideas that had a strong local impact and at the same time were designed in such a way that they could also be adapted to other locations. The solution was not a rigid subject system, but a flexible headline mechanism with attitude. This gives each general agency its own appearance, while still creating a common image: Proximity as a strength - in every region of Switzerland."

Real people and real closeness 

All of the campaign's motifs show real employees in their authentic working environment. The imagery for the campaign was developed in collaboration with Per Kasch and other photographers to capture real, candid moments that reflect the customer experience with Mobiliar. A consistent visual language and concise headlines combine the individual elements to create an overall national image.

Now visible throughout Switzerland 

After a successful pilot phase, the local campaign is now visible nationwide. On November 3, 2025, the roll-out of the national campaign will be launched for all 79 participating general agencies: outdoors, in local media and on social media. In each region, Mobiliar will show who is responsible for providing quick and direct help locally - including a telephone number and personal contact person.

With this national campaign, Mobiliar is making it clear that customer proximity and local expertise are not just promises, but a living reality in every region of Switzerland.

Responsible at Insighters: Andy Lusti (Creative Direction, Strategy, Concept, Text), Susen Gehle (Creative Direction, Strategy, Concept, Text), Fabian Esslinger (Art Direction, Graphics), Amina Elmallawany (Desktop Publishing). Other parties involved: Sighteffect (Per Kasch, Bildwelt) Detail AG (Litho, animation), Mediatonic (Media), Setaprint (Print), Stämpfli AG (Image Processing).

Michael Ringier, publisher and Chairman of the Ringier Board of Directors, is pleased with the choice of Michèle Rodoni: "With Mobiliar's long-term support, Ringier is in a position to swiftly implement its strategy of consistently investing internationally in digital marketplaces, independent journalism and cutting-edge technologies."

The Board of Directors of Ringier consists of a total of nine members: Chairman Michael Ringier, Vice Chairman Uli Sigg, Claudio Cisullo, Lukas Gähwiler, Felix Oberholzer-Gee, Urs Berger, Laura Rudas, Roman Bargezi and Michèle Rodoni.

The Ringier family, together with CEO Marc Walder, holds the majority of the Ringier Group with a total stake of 75 percent.