We suspect that the strength of the Swiss franc will have a major impact on the advertising industry. The pressure on margins will continue to increase for many clients. As in the past, communication budgets will generally be reduced as a first measure. Unfortunately, it is unlikely that companies will behave anti-cyclically, as the current mindset is too short-term. The weakness of the euro will not really relieve the cost prices of media providers, as well over 90 percent of costs are incurred in Switzerland. It can therefore be assumed that although the pressure on media prices will increase, they will not move much. It can be assumed that advertising budgets could fall by up to 10 percent, but this depends on the further development of the Swiss franc. It is difficult to estimate which media types will benefit and which will not. We expect a certain shift to "cheap" media such as online. But there will also be a shift to daily and weekly newspapers, as many sectors will limit themselves to sales price communication and euro bonuses. What is certain is that communication will move away from image and brand towards tactical advertising.
 

The best ten out of 50 presentations received the invitation to Glattbrugg for the official award ceremony. "After the positive echo of the last few years, this award is now one of the musts in our industry," said Fabio De Maria, Managing Director of M&M. This impression was also confirmed by the full attendance of the nominees. The event started with a short introduction. Then the tension rose and Ueli Christen, Managing Director of mm&b, started the award ceremony. "This was the best year ever, never before have we had such high scores," Christen said in his remarks.

Gold for the best presentation in 2013 went to Axel Springer, Bilanz/PME, represented by Sandra Bruderer and Claudia Köpfli. Silver went to Die Weltwoche, represented by Stephan Schwab and Fabian Keller. Finally, bronze went to Gossweiler Media, represented by Jeanette Quinzi and Tanja Büschi. A Lifetime Award for his many presentations at the agencies went to Peter Menzato of ZRZ, who will be stepping down this summer. The concluding aperitif provided space for shop talk - tips and tricks were also exchanged.

Spar Handels AG had a total of 68'000 square meters of sales space in Switzerland at the end of 2010, employs more than 1,800 people and will achieve sales of just under 1 billion Swiss francs in 2011, according to the company's statement.
 

Riccarda Mecklenburg joined the M&M Media Group in 2004 after a successful career as a member of the management team at AZ Medien Gruppe, and in seven years has successfully established the group in Germany, France and the Netherlands, according to a statement on Friday.

Through a media MBA in Berlin, New York and Milan, as well as through her further education for board members at the HSG, Riccarda Mecklenburg has acquired a profound knowledge of strategic corporate management, the statement continues. "I would like to further expand this knowledge in the future, in addition to my lecturing activities," says Riccarda Mecklenburg. "I was an editor for seven years, a publishing manager for seven years and now a delegate of an international media agency for seven years. Now I want to bundle these skills and use the full breadth of my experience."