Since its market launch, Rosada rose lemonade has positioned itself as an exceptional trend drink. The Zurich agency Milk took on the task of bringing this heritage to life visually. "The challenge was to translate the cultural significance of rose water into a contemporary design," says Frederike Nier, Art Director and Head of Milk Zurich.

The packaging combines traditional elements with a fresh design language and was created in close collaboration with the start-up. The workshop process defined the brand personality and served as the basis for the final design.

Rosada will initially be launched in the food service sector and later in retail. With this project, Milk once again underlines its expertise in food packaging design and its ability to shape brands through strategic design.

"The Swiss market combines high quality standards with a strong business ethic. By opening our Zurich office, we not only shorten the distances to our customers, but can also respond even more closely to their specific needs," explains Managing Director Andreas Milk. The agency looks after brands such as KitKat, Lion, Ovomaltine and Rama as well as start-ups such as Reloadz Protein-Water. Now Milk their expertise, creativity and strategic thinking to the Swiss creative landscape.

In Switzerland, the agency, which specializes in the food industry, aims to strengthen existing partnerships and acquire new clients. The agency supports brands from the initial idea to the finished packaging and also aims to create multi-sensory experiences that appeal to consumers on an emotional level.