The campaign picks up on the slogan "Mikks what you like" and aims to show that Mikks is a product for everyone. The films feature characters who exaggerate clichés: An overly obliging bartender, hipsters of the future, style-conscious retirees and over-motivated athletes celebrate the Dolce Vita lifestyle in their own unique way.
Responsible at Mikks: Fabian Gysling (Marketing & Sales), Lucie Neuhaus (Coordination), Phil Dornbirner (Art Director), Manuel Vaziri (Drinks & Foodstyling). Responsible at Hillton (Production): Lasse Linder (Director), Dominik Hodel (Photographer), Carlo Esposito (Producer), Robin Angst (Camera), Sinah Bucheli (Production Design), Alexandra Rüegg (Styling), Composition (Pablo Nouvelle), Sound Design & Mix (Jingle Jungle).
]]>