Simon Benz succeeds Mehdi Guenin, who left the company at the end of September (Werbewoche.ch reported). "We are delighted to have found an experienced professional for Helvetic in Simon. As a communications consultant and former tourism journalist, he has been familiar with aviation for over 14 years and also has a large network of journalists," says Tobias Pogorevc, CEO of Helvetic Airways.
Benz is taking on his new role as part of a collaboration between Helvetic Airways and PrimCom, an agency specializing in tourism and travel, for which he has worked as a consultant since the end of 2014. Previously, he worked for seven years for the tourism trade journal Travel Inside the last two years additionally as deputy editor-in-chief of the MICE magazine. MICEtip.
A native of Basel Land, he holds a master's degree in journalism, film studies and Japanese studies from the University of Zurich.
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The 62-year-old has headed the editorial team for five years and is now turning to other areas of focus within Primus Verlag. Stephanie Günzler was previously deputy editor-in-chief of the publication and has taken over to implement the extensive relaunch. The "MICE-tip" appears from Wednesday in new Design and with completely revised concept. Above all the councellor topics for Event organizers were developed. In addition in the focus are Event location news from in and foreign country, Tipps to topics such as Catering, sponsor search or marketing as well as evaluations and interviews to the Mice-Markt Switzerland. The magazine for meetings, incentives, conventions and events (MICE for short) is published four times a year.
Primus Publishing Ltd. is a Swiss specialist publisher of tourism publications. In addition to the weekly trade magazines Travel Inside (German) and Travel Inside (French), the publishing house also publishes the magazines MICE-tip - Tagungen & Events organisieren and Business Traveltip, as well as the consumer magazines traveltip (German and French), Cruisetip and Honeymoontip.