30 years - such a long-term partnership is unusual in today's marketing landscape. With motifs such as "Egg carton", "Pugs" and "Gift from heaven", client and agency have written advertising history. For the popular "Me, Myself & Mey" campaign, not only famous personalities such as Sönke Wortmann, Magdalena Neuner and Esther Schweins presented underwear with baby bumps, but also agency founder Jean-Remy von Matt.

"If there is one thing that has significantly shaped our collaboration and our success, it has been the courage with which we have repeatedly developed and published surprising campaigns. In a highly competitive industry, it is crucial to either have large budgets or be prepared to take risks. In a client-agency relationship, this is only possible with mutual appreciation, trust and an innovative spirit," says Matthias Mey, Managing Partner.

Product innovations

In addition to traditional print, TV and online advertising, the collaboration also results in product innovations such as a nightwear collection with an integrated Spotify sleep aid.