MetaDesign continues to expand its international presence: At the beginning of the year, the brand agency opens a location in Stockholm. The Swedish capital is one of the most dynamic creative and business locations in Europe and is characterized by a strong design and technology culture. This environment is ideally suited to MetaDesign's aspiration to develop brands in a holistic, future-oriented manner with a strong focus on technology.

20-strong team with a focus on technology

A 20-strong team works at the new location under the leadership of Andreas Björk, Managing Director MetaDesign Stockholm. Björk was previously Managing Director of BBH Stockholm and a member of the management team at Publicis Groupe Sweden. With over 20 years of experience in digital strategy, service design and leadership, he is now responsible for the management and expansion of the MetaDesign office.

The team combines strategic, design and technological expertise, including iOS and Android development. The content focus is on technology-driven disciplines such as UX/UI design, concept and product design as well as motion design. The office also offers the full MetaDesign service portfolio. The office already serves international brands such as Volvo, Coop and Söderberg & Partners.

"Stockholm is one of the most influential design and technology locations in Europe," says Lukas Eiselin, CEO of MetaDesign Switzerland. "The region offers an environment in which strong brands and new ideas are created. With the new location, we are combining our international brand expertise even more closely with local know-how and technological expertise. This is a significant step for us, which we are really pleased about."

MetaDesign is a creative brand consultancy with offices in Beijing, Berlin, Düsseldorf, Lausanne, New York, San Francisco, Shanghai, Stockholm and Zurich. Since 1979, the agency has developed and maintained brands such as Apple, Bucherer, Didi Chuxing, Die Mobiliar, Four Seasons, Intel, Jaeger-LeCoultre, Krebsliga Schweiz, New York Philharmonic, NZZ, Swiss Life and Volkswagen.

A brand with vision

This is exactly what MetaDesign developed the Rivr brand - from the brand positioning to the name and the visual experience. Inspired by the guiding principle "I am a Learner", the brand stands for the intelligence of robots that learn every second in virtual and real urban environments - and thus become a natural companion for e-commerce delivery staff. The name Rivr symbolizes the dynamism of the brand and its performance. The acronym Rivr (Reinventing Robotics) reflects the visionary mindset of the four founders around CEO Marko Bjelonic - namely to consistently think about robotic solutions from the ground up with a view to real added value. Visually, a living pointer made from Rivr's R monogram interacts intuitively with its environment, constantly realigning itself and underlining the dynamism and self-confidence of a brand with the potential to redefine an entire industry.

Marko Bjelonic, CEO Rivr: "Meta Design has understood how to develop a brand that conveys the right profile - and at the same time offers space to integrate future developments. The key: an agile process of sprints with tight, creative loops. We have been convinced of the result since day one and experience the positive feedback in the business every day."

Anina Segat, CSO Meta Design: "Shaping companies and markets with brands - that is the magic and power of our work. RIVR shows how we think and design brands: with relevance today and room for growth tomorrow. This is the formula for success wherever new things are created and everything is still possible - for start-ups as well as for carve-outs of large listed companies."

The brand is currently becoming increasingly visible and tangible in a series of digital implementations by our partner agencies Digitas and Prodigious.