The magazine Technology and knowledge is explicitly aimed at experts from industry and research and was founded in 2016 by Eugen Albisser as an online-only magazine. "At the time, I missed the progress in the specialist media and longed for specialist journalism that was more modern, more innovative and, above all, more digital," says Albisser, explaining the move. According to Albisser, the young online magazine quickly established itself. Medienart's involvement started in 2019. The group has itself published a number of young specialist magazines such as eTrends, Phase5 and Domotech was launched. This investment gave Medienart access to the online storytelling platform of Technology and knowledge. In return, the online magazine was expanded to include a print edition and was given an additional editor-in-chief in Markus Back. The two specialist journalists have succeeded in establishing the magazine as an "opinion-leading and innovative platform". In the print sector Technology and knowledge is read by around 27,000 professionals and 9,000 subscribers. The online platform also generates over one million views per year and is one of the leading magazines in the industry in Germany.

Another leap

"Now we want to take another leap," explains founder Eugen Albisser, "and for me it is a logical and consistent step, as the takeover will allow us to prepare for the coming years of growth with a greater focus and in a larger group." Jürg Rykart, co-owner of Medienart, also underlines the importance of the upcoming developments: "The next few years will bring immense change in the media sector, particularly through artificial intelligence and general digitalization. With the innovative platform and the two visionaries from Technology and knowledge we can all gain a significant advantage."

Few changes

According to the information provided, there will be few changes to the editorial and sales team. Eugen Albisser remains Editor-in-Chief Digital at Technology and knowledgeMarkus Back continues to manage the print magazine as Editor-in-Chief Print, and Christian Heim is responsible for customer care.

Albisser will also take over as Head of Digital for the magazines eTrends, Phase5 and Domotech take over. Editor Fabian Schatzmann will also be part of the newly created online team. Albisser argues that this constellation will allow them to act much more freely.

According to the statement, challenges of digitization as well as the highly specialized publishing environment would have severely limited Pro Senectute Switzerland's ability to create the necessary synergies with the organization's other areas of responsibility. As these synergies are essential for an economically successful continuation of the Slow motion However, the Foundation Board decided to hand over the magazine to Medienart.

Thanks to the expertise and broad network of the publishing house, which includes Annabelle and Le menu would result in synergy effects for the Slow motion result. The transfer will ensure the economically successful continuation of the print magazine and its online platform Zeitlupe.ch. The parties have agreed on a takeover date of November 1, 2023. The integration into Medienart will not result in any layoffs, according to the statement.

The Slow motion has a WEMF-certified readership of 116,000 (MACH-Basic 2023-1). The editor-in-chief is Marianne Noser.

Manuel Fischer, a historian with a licentiate, is a proven connoisseur of the trade media world. After starting his career at a magazine for the food industry, he worked, among other things, as a specialist editor at a magazine publisher and simultaneously as a freelance author and contractor. In the process, he carried out numerous mandates for associations and publishing houses, trained himself in corporate publishing and came into contact with such diverse subject areas as human resources, logistics & supply chain management and retail trade. Thanks to his many years of specialist journalism, he has acquired a broad knowledge of building technology and energy over the years and has a great appreciation of the diversity and potential of the industry:

"Topical questions move many people in and outside the industry. Energy transition in general and at the building, what is possible? Where do comfort ventilation systems make sense? Is the bathroom the new living room? Everything smartly controlled? Is building sustainable?" That's why Manuel Fischer is looking forward to the new challenge: "With Phase5, we want to continue to offer reliable orientation on many topics and encourage intensive discussion."

The previous editor-in-chief, Monika Schläppi, is taking a well-deserved break after the intensive development work and the establishment of the trade magazine Phase5. She will subsequently continue to work as a journalist. "We would like to thank Monika Schläppi for the successful cooperation. Monika Schläppi has contributed significantly to the launch, development and economic success of Phase5.

"We are pleased to have found the best possible successor in Manuel Fischer. Manuel Fischer continues the strategy of the leading trade magazine for home and building technology and further expands the strengths of Phase5 Print with the website, the newsletter and via Linkedin," says Jürg Rykart, co-owner of Medienart.

Martin Kurzbein has many years of experience in the magazine sector and in advertising. He worked as an art director for various agencies and for the Migros Food magazine Seasonal cuisine. In advertising, Kurzbein served clients such as Camille Bloch, Franke Coffee Systems, Emmi, McOptic, PKZ, Navyboot, Rausch, Beldona and Annabelle.

"His aesthetic sensibility, his feeling for target group needs and his conceptual-analytical thinking, go far beyond the requirements of a classic art director. With this know-how, he brings the entire Medienart Group forward," Valentin Kälin, co-owner of Medienart, was quoted as saying in a statement.

Nathalie De Geyter studied art and visual communication in Basel, worked for the German online retailer mytheresa.com as a fashion editor and in New York as a freelance stylist. As a member of the Swiss Fashion Association, she is committed to promoting Swiss fashion design. At the Annabelle she was jointly responsible for the successful relaunch last year.

The unetrnehmen Medienart has the women's magazine Annabelle acquired by TX-Group AG in October 2019.