Medienanalyse Archives - m&k https://www.markt-kom.com/en/tag/medienanalyse/ The creative side of the economy Tue, Jul 23, 2024 12:24:47 +0000 en-US hourly 1 https://wordpress.org/?v=7.1.3 https://www.markt-kom.com/wp-content/uploads/2024/07/favicon-150x150.png Medienanalyse Archives - m&k https://www.markt-kom.com/en/tag/medienanalyse/ 32 32 Übernahme der Medviu durch Argus Data Insights https://www.markt-kom.com/en/markom/uebernahme-der-medviu-durch-argus-data-insights/ Thu, July 4, 2024, 8:08:00 AM +0000 https://www.markt-kom.com/?p=217634
Oliver Spring Group CEO Argus Data Insights.

With the acquisition of Medviu, Argus Data Insights Switzerland is expanding its customer and service portfolio. The company offers the approximately 150 Medviu customers many advantages through additional specialized services that optimally complement the existing portfolio. Medviu's employees will be integrated and will continue to support their existing customers. Both service provision and support will remain independent.

Oliver Spring, Group CEO of Argus Data Insights, explains: "We are delighted to welcome Medviu and its clients to our organization. With the newly acquired know-how, we will be able to serve the healthcare industry even better now and in the future. Together we will be stronger and our joint clientele will benefit from an even broader and more innovative service portfolio".

The Argus Data Insights Group offers its clients relevant information from international media sources, software as a service for successful communication and advice on optimizing digital work processes - for everyone in the company. The portfolio includes traditional services such as media monitoring and media analysis as well as independent and integrable digital platforms for public relations, marketing and sales. In order to achieve the best possible results, the team of experts provides both product-related and vendor-independent advice. The group employs around 500 people in Switzerland, Germany, France and Spain. 

Medviu, based in Teufen AR, has been providing the digital media review "medviu" for the Swiss healthcare sector since 1998. Thanks to its specialization and many years of experience in the industry, it provides its customers with precisely tailored news from all relevant Swiss media. Medviu relies on specially developed software and a mixture of human and artificial intelligence.

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