The new image of Medianovis, an agency for graphic design and communication, is now visible on all channels. The corporate design, developed by Creative Director Christian Guler, conveys the values on which the agency is built. With creativity and technical know-how, Medianovis promises aesthetic and sustainable solutions in the areas of branding, communication, editorial and web design.
The logo consists of clear, modern typography. The color of the logo also changes. "With our new look, we are showing that we put our heart and soul, enthusiasm and creativity into developing new ideas. This makes us the right partner for our customers. A partner for whom cooperation and trust are important and who at the same time seizes all opportunities to lead us into a colorful and successful future with new visions," explains Christian Greder, Managing Director of Medianovis.
After studying at the Lucerne School of Art and Design, Guler began his career as a graphic designer at Lars Müller Publishers in Baden. Shortly before the turn of the millennium, he switched continents and signed on as a senior graphic designer at Landor Associates in San Francisco. After a stint at Spiekermann Partners in Berlin, he came to Zurich in 2003, where he worked at Külling & Partner, Schneiterpartner and TBS Marken Partner, among others.
Guler has already worked on brands such as FedEx, Hewlett-Packard, Pfister and Chopfab. He is a specialist in brand/corporate design, editorial/book design and communication design.
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The founder and owner of D-tales Huggenberg is an expert and doer on both sides of the interface between verbal and visual content on the one hand and digital and social media on the other. Until 2015, he worked for 25 years in various agencies and was instrumental in the publication of digital customer magazines, including the Bulletin of Credit Suisse and the Think! of IBM Switzerland.
"With his many years of agency know-how and as an experienced entrepreneur, Lukas Huggenberg brings the perfect mix of outside and inside views to our Board of Directors," says Christian Greder, Managing Director of Medianovis, delighted about the reinforcement on the Board.
Huggenberg has known Medianovis for 15 years and has been closely associated with the company since Christian Greder joined as managing director. "Taking joint responsibility for the success of Medianovis has long been a concern of mine; it is nice that I can now formally fulfill this role as a member of the Board of Directors," Huggenberg is quoted as saying in a statement.
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For the five videos, the occupational groups were selected by the project manager building automation, service technician, electrician, automation technician and chief electrician. "Our goal was to create a holistic concept that explains the complex occupational groups of electrical engineering in a child-friendly and emotional way," explains Tim Stief from Witwinkel. Children of Burkhalter Technics employees were asked: "What does your dad do?". In answering, the children gave free rein to their creativity and invented new business areas for Burkhalter Technics. Suddenly, daddy was no longer a service technician, but a "juice technician".
While the children describe the fathers' activities, the dads' hand movements are shown at work. "With the warm, hearty opening, you also want to know the end, it builds up suspense," explains Christian Bertschinger, Managing Director of Burkhalter Technics. For recognition value in the interview sequences, various props were placed in Burkhalter yellow. A special prop was a UPS toy car, which was redesigned in the Burkhalter CI/CD. The children recognized the car immediately and had great fun with it.
The videos are now being used to put the spotlight on the professional groups at Burkhalter Technics. Potential applicants should thus be made aware of the work at Burkhalter in an emotional way. Two of a total of five videos have already been published on the Burkhalter Technics LinkedIn channel.
Responsible at Burkhalter Technics: Christian Bertschinger, Sabrina Brunner. Idea & Concept: Tim Stief, Gian-Andrea Lüthi. Director: Tim Stief. Camera: Gian-Andrea Lüthi. Sound: Florian Hillner. Visual Effects: Timon Graber. Concept and editing of social media: Christian Greder.
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The concept and content were created by Afshin Etesamifar and Christian Greder from the communication and design agency Medianovis in Zurich. The first issue will be sent to Burkhalter Technics customers from June 15, 2020.
The new publication appears twice a year in German. Burkhalter Technics developed the overall concept together with the Medianovis agency. The creative team at Medianovis, which among other things produces the magazines of SRG Deutschschweiz and Hiking.ch is also responsible for editing and producing the print magazine.
The magazine focuses on topics such as the electrical engineering company's major projects, people from the company's environment and technical innovations. The magazine presents itself to Burkhalter Technics customers with a design produced especially for the magazine.
The former business journalist has been Head of Journalism at Medianovis since 2015 and supports clients in the development and implementation of multimedia content strategies. "Christian Greder's broad communications expertise has made him an excellent addition to the team. We are delighted that he will also be taking on entrepreneurial responsibility in the future," explains René Grossenbacher, Chairman of the Board of Directors and founder of Medianovis. At the same time, Medianovis is strengthening its Board of Directors with Rudolf Greder. According to the press release, the former CEO and founder of the dental trading company Unor will significantly expand the company's expertise and network of contacts in the industry and medtech sector.
]]>Christian Greder is a business journalist with a broad communications background. Most recently, he was Editor-in-Chief of Hotellerie Gastronomie Zeitung, where he played a key role in the development and success of Switzerland's largest gastronomy newspaper. In particular, he also successfully initiated the transition of the more than 130-year-old industry publication into the digital age. According to the statement, he is a proven expert on the Swiss media landscape and a journalist BR with many years of professional experience. He has also completed various continuing education courses at the Media Training Center Lucerne (MAZ). These include the CAS course "Professional Media Work" and "Editorial Management - Leading in the Media.
Christian Greder will take over the publishing management at Medianovis and drive the further expansion of the agency into a multimedia service center for content marketing.
The magazine includes a digital service platform with useful information for hikers and several hundred route suggestions. The magazine and the service platform Hiking.ch were designed by Medianovis, an agency specializing in corporate media, on behalf of Swiss Hiking Trails, according to a statement. Medianovis will continue to be responsible for the design and production of the magazine.
