On October 28, 2026, the Digital Marketing Summit will take place for the second time at the Merker-Areal in Baden. The event is organized by Maybaum Film. Following the sold-out premiere in October 2025, a press release states that nine teams of speakers are scheduled to appear on four stages.
Digital Marketing Summit: Frameworks Instead of Hype
According to the organizers, topics include algorithms in flux, new search logics, and video as a dominant driver of performance. The organizers aim to present not just hype, but proven frameworks, clear case studies, and tactics at the intersection of video content, performance marketing, and AI. In four consecutive time slots, participants will choose their own program from parallel sessions.
Program and Speakers
At 1:45 p.m., Michel Alraun, CEO of Maybaum Film, will open the event. Afterward, the program will be split across the four stages. Joeline Fruchi from Digital Leverage will speak on AI search myths, and Dennis Lück from brinkertlück creatives will discuss creativity. Alex Beerli and Chiara Pucci from the Audience Group will discuss big-screen advertising and targeting via Advanced TV, while Tobias Egartner and Matthias Zander from DayZero will cover in-game advertising for Gen Z and Gen Alpha.
Albert Gubler of WPP Media provides insights into the Digimonitor 2026. Sinisa Vidovic of Fora Film in Vienna presents an award-winning showcase on AI in video production, and Stephan Frey of Attackera explores which part of the media budget actually generates value. From our own company, Flavio Alraun will speak on workflow automation throughout the video production chain, and Remo Wyss will discuss Swiss video marketing trends.
«We’re thrilled that we’ve once again been able to bring together such a strong lineup of speakers for the second edition of the Digital Marketing Summit. The topics highlight just how dynamically marketing is changing right now. We’re looking forward to the insights, discussions, and exchanges among the participants,» says Florian Venedey, Head of Marketing at Maybaum Film and organizer of the event.
Panel Discussions, Experience Stations, and Networking
At 5:00 p.m., all speakers will come together for a panel discussion on current trends, opportunities, and challenges in digital marketing. The event will conclude with a networking reception. The program will also feature interactive experience stations where attendees can try out the latest technologies, as well as networking opportunities with CMOs, marketing leads, CHROs, and agency owners.
Key Information and Tickets
The event will take place on Wednesday, October 28, 2026, from 1:30 p.m. to 6:30 p.m. at Maybaum Film, Merker-Areal, Bruggerstrasse 37, in Baden. Tickets are available through Eventfrog: Early-bird tickets cost 55 francs, and regular tickets cost 65 francs. Seating is limited. Tickets: https://eventfrog.ch/de/p/messen/kongress-tagung/digital-marketing-summit-2026-video-ki-media-trends-7502708401295599462.html
The program is available online: https://www.maybaum.ch/event/digital-marketing-summit-2026
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The video production company Maybaum Film received two awards at this year’s Cannes Corporate Awards. The Cannes Corporate Media & TV Awards took place on September 24, 2026, and honored two productions by the Baden-based company.
Silver for Wohlwend Transport AG's promotional video
The promotional film «We care for what we carry» for Wohlwend Transport AG won a silver award in the «Marketing Communication – B2B» category. The film shows how the Liechtenstein-based logistics company handles complex transportation and customs processes with a high degree of precision and responsibility.
Black Dolphin for Drone Operations at the Itris Group
The Itris Group’s Christmas film «Weihnachtsgrüsse» also received an award. The production won the Black Dolphin for best use of drones. The film combines continuous drone footage with a Christmas message and puts the Itris Group’s employees front and center.
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At the second Maybaum Insight Session held at the Merker Areal in Baden, more than 30 marketing executives from various industries gathered to discuss the findings of the «Swiss Video Marketing Trends 2026» study. The survey, in which a total of 100 marketing executives from German-speaking Switzerland participated between February and May 2026, paints a clear picture: Video marketing trends in 2026 are fundamentally changing corporate communications—and video remains a strategic cornerstone.
Video as a Central Element of the Communication Strategy
The study, conducted by Maybaum Film between February and May 2026, examined the importance of video within companies’ communication strategies, trends in marketing budgets, and the relevance of various communication channels and video formats. The results are clear: for the majority of the companies surveyed, video is playing an increasingly central role. Accordingly, these companies plan to increase their investments in digital marketing and video communication in the coming years.
The event offered marketing managers, communications professionals, and decision-makers the opportunity to discuss current trends and future challenges in video marketing.
Three Trends Are Shaping the Future of Video Marketing
In addition to the study's findings, the focus was on three developments that, according to the organizers and participants, will bring about lasting changes in video marketing.
With the rise of AI-powered search systems and the growing importance of Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO), the way companies gain visibility is changing. Instead of placing products and services at the center of their communication, it is becoming increasingly important to address the specific questions and challenges faced by target audiences. Companies that position themselves as authoritative voices in relevant subject areas are expected to build long-term visibility, trust, and relevance.
Another trend concerns the growing importance of smart TVs and streaming platforms. Screen time is rising steadily, while users are increasingly consuming content in what is known as «lean-back mode,» according to the press release. This creates new opportunities for emotional storytelling and attention-grabbing brand communication. With the expansion of ad-supported offerings and increasing targeting capabilities on platforms such as Netflix and other streaming services, the big screen in the living room is once again becoming an attractive channel for advertisers.
AI Is Changing Video Production—Authenticity Remains Key
As the third key trend, artificial intelligence is increasingly establishing itself as a tool throughout the entire production chain—from research and brainstorming through concept development to post-production and distribution. At the same time, participants agreed that authenticity, credible stories, and emotional storytelling will remain crucial factors for the success of effective video communication in the future.
Florian Venedey, Head of Marketing at Maybaum Film and the lead researcher for the study, summarizes the findings as follows: «The results of our study clearly show that video is continuing to expand its role in corporate communications. At the same time, the nature of communication is undergoing a fundamental shift. In the future, companies will need to focus more on relevant topics and the specific challenges faced by their target audiences, rather than solely promoting their products and services. Anyone who wants to remain visible in the search and recommendation systems of the future must focus on establishing thought leadership in relevant areas.»
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The Baden-based video production company Maybaum Film received three awards at the 2026 US International Awards—including two silver awards and the prize for Best Original Music. These awards for Maybaum Film are among the highlights of one of the most prestigious international competitions for corporate films, online media, and documentaries.
Silver Award and Original Music Award for the Film About Veterinarians
A promotional film about Swiss veterinarians in action won over the international jury in two categories. The film follows veterinarians on their missions in developing and emerging countries and shows the impact of veterinary care on both people and animals. It won silver in the «Non-Profit & Fundraising» category and was also awarded the prize for «Best Original Music.».
Maybaum Film Wins Awards, Including One for Wohlwend Transport
Another successful film is «We Care for What We Carry» for Wohlwend Transport. The corporate image film shows how the family-owned company takes responsibility for sensitive and high-value goods every day, combining humanity, team spirit, and precision. The film won silver in the «Corporate Image» category—one of the most competitive categories in the contest.
Maybaum Film is an owner-managed, full-service video production company headquartered in Baden with branches in Bern and Zurich. The company was founded in 2006, employs 25 people, and is a member of the Swissfilm Association. Its infrastructure includes four independent camera crews, its own green screen and video podcast studio, as well as an in-house post-production facility with eight editing suites, a sound booth, a color grading suite, and an in-house distribution department.
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Fears of a recession, stagnant markets, and the promise of generative AI to deliver radical cost reductions: The outlook for marketing and communications budgets in 2026 is challenging. Nevertheless, the latest video marketing trends—as surveyed by the Baden-based content agency Maybaum Film in a new study—paint a remarkable picture: investment in strategic video marketing remains resilient—particularly in the B2B sector and in employer branding.
More than 100 decision-makers surveyed
Between February and April 2026, Maybaum Film surveyed more than 100 decision-makers—CMOs, heads of marketing and communications, and HR executives—from well-known SMEs and large companies with annual revenue of at least 50 million CHF in German-speaking Switzerland. The resulting exploratory trend analysis, «Swiss Video Marketing Trends 2026,» provides in-depth insights into how marketing departments are responding to current technological and economic upheavals.
Growth Despite Pressure to Improve Efficiency Through AI
Although technologies such as artificial intelligence make content creation processes more efficient, the study shows that budgets for digital video campaigns are not being cut. On the contrary: The funds freed up are being channeled into higher frequency—keyword: “always-on” strategies—as well as into the quality of key touchpoints. According to the press release, the marketing decision-makers surveyed primarily use AI during the concept phase or for iterative adjustments.
To reach target audiences on an emotional level—whether in B2B sales or recruiting—the respondents clearly rely on factors that machines cannot replicate: Emotional storytelling (85 percent), genuine social proof through testimonials (81 percent), and unfiltered authenticity (80 percent) are, in their opinion, crucial for lead generation.
The in-house shift is transforming the industry
Another key finding of the study: A clear majority of companies now produce their social media content in-house. This trend is fundamentally changing the role of external production partners. According to Maybaum Film, the company anticipated this shift early on and is consistently aligning its service portfolio with the new needs of large marketing departments.
«The trend toward in-house production of content for social media channels is clearly evident and makes perfect sense,» explains Michel Alraun, CEO of Maybaum Film. As a video-first agency, the company therefore positions itself as a strategic leader in high-end video strategies and premium content.
Maybaum Film as a Strategic Enabler
To fill the gap left by the shift toward in-house production, Maybaum Film plans to open a training center in the fall of 2026. The center will offer specialized continuing education programs and courses for in-house content creators, as well as training in AI creative direction. The goal is to empower companies to professionally create their own day-to-day content, while the agency works with them to execute major, brand-defining campaigns.
Insight Event on Video Marketing Trends on August 19, 2026
Maybaum Film will present the detailed results of the study at an exclusive insight event. On Wednesday, August 19, 2026, a panel discussion featuring experts from the field will take place at the Merker Areal in Baden. Executives from marketing, communications, and HR can register via the following link: https://www.maybaum.ch/event/swiss-video-marketing-trends-2026
For more information about Maybaum Film and the services it offers, visit maybaum.ch available.
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Hallenbarter Promotional Video: Personal Perspectives Instead of Corporate Theatrics
To mark the 100th anniversary of Hallenbarter AG, the video production company Maybaum Film produced the new Hallenbarter corporate video as well as six individual portraits. The project was developed as part of the communication campaign «Everyone Experiences Wood Differently,» which the agency Egger Next created in collaboration with the timber construction company. The focus is on individuals who have a very personal connection to wood as a building material—and who openly share this connection in the portraits.
Instead of relying on traditional corporate branding, the film focuses on authenticity, intimacy, and credibility. The statements made by the people featured are intended to highlight just how deeply rooted wood is as a material—emotionally, culturally, and regionally. At the same time, according to the press release, the film paints a powerful picture of what Hallenbarter stands for: quality craftsmanship, durability, innovative strength, and a clear understanding of sustainable construction.
«Not through messages, but through people»
Laurent Ulrich, project manager and co-founder of Maybaum Film, describes the approach as follows: «It was important to us not to portray Hallenbarter through mere messages or USPs, but rather through the people who chose the company and its expertise in timber construction. This allows viewers to directly experience the company’s vision.»
At the strategic level, the focus was on developing a clear communication theme. Barbara Jenni, head of the Egger Next agency, says: «Our goal was to create a communication theme that authentically conveys Hallenbarter’s ethos while leaving room for personal stories. The film portraits do exactly that: they show how differently people experience wood and what shared perspective unites them.»
Modular Content for Different Channels
The format was designed so that each individual portrait also functions as a standalone testimonial. Taken together, these voices form a promotional video that represents the Hallenbarter brand while also creating modular content that can be used across various channels.
The film is rounded out by a portrait of Stephan Zuber, managing director of Hallenbarter. His appearance anchors the customers« personal testimonials in the company’s values. »For us, timber construction combines tradition, quality, and responsibility,« says Zuber. »The film shows what drives us, how we work, and what we want to achieve with our team for future generations.”
According to the press release, the project resulted in the development of communication tools that tell stories in an emotionally engaging way while also serving a strategic purpose: a brand video that conveys a clear message and a series of standalone testimonials that lend themselves well to further brand communication.
Contact person at Hallenbarter: Stephan Zuber, Managing Director Egger Next Agency: Barbara Jenni, Agency Director; René Wellig, Head of Sales & Marketing Development and Production: Maybaum Film – Laurent Ulrich, Production Manager; Alena Huber, Idea, Concept & Direction; Till Hüssy, Producer; Nikolas Reigel, Camera & Editing; Tim Sommer, Lighting & Grip; Silvan Michel, Color; Tim Zumstein, Music & Sound Mastering
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20 Years of Maybaum Film: An Anniversary Looking Back and Looking Forward
Twenty years, more than 600 guests, and an evening full of connections: Maybaum Film celebrated its 20th anniversary on May 29, 2026, at the Merker-Areal in Baden. Clients, long-time associates, partner agencies, employees, and representatives of the Swiss communications industry came together to toast two decades of the company’s history.
With summer-like temperatures, guests were treated to a varied program: live music, movie screenings, VR games, indoor golf and darts challenges, as well as various food trucks and a wide selection of drinks made for a memorable evening. The anniversary celebration provided an opportunity for networking, reminiscing, and discussing the future of the communications and content industry.
From the Early Days to Today's Content Agency
During the evening, co-founders Laurent Ulrich and Michel Alraun looked back together on key milestones in the company’s history—from its first productions to the establishment of its own studios and its evolution into today’s content agency. «When we founded Maybaum Film 20 years ago, we could never have imagined the journey that lay ahead,» said Ulrich. «What began as a small project among friends has grown into a company with more than 20 employees. This anniversary is a wonderful moment to pause and reflect on all the projects, challenges, and successes that have shaped us.»
Michel Alraun added: «The best part of this evening was seeing how many people are part of this story. Many of our guests have been with us for years, some even since the very beginning. The fact that so many customers, partners, and friends celebrated with us shows just how valuable these relationships are to us.»
Outlook: Planned Academy to Mark the Next Chapter in Maybaum Film’s 20-Year History
In addition to looking back, the founders also used the celebrations to offer a first glimpse of upcoming projects. With plans to establish an academy as a recognized training center, the company aims to provide hands-on training in the areas of content production, storytelling, distribution, marketing, and artificial intelligence. According to the press release, this initiative is intended to help foster the next generation of creative talent. The anniversary celebration thus marked not only a milestone in the history of Maybaum Film but also the start of the company’s next chapter.
Maybaum Film is an owner-managed, full-service video production company headquartered in Baden, with branches in Bern and Zurich. The company has four independent camera crews, its own green screen and video podcast studio, as well as an in-house post-production facility with eight editing suites, a sound booth, a color-grading suite, and an in-house distribution department. Since 2020, Maybaum has been operating as a stock corporation and is a member of the Swissfilm Association.
More information: https://maybaum.ch
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Employer Branding Fixit: Substance Over Superlatives
Mortar, plaster, insulation materials—Fixit’s products rarely attract much attention in everyday life, even though they are, in the truest sense of the word, fundamental. Maybaum Film capitalizes on precisely this contrast in its new employer branding campaign for Fixit AG. Instead of relying on superlatives, the campaign focuses on substance—positioning Fixit as a down-to-earth, approachable employer in a stable industry.
At the heart of the content system are Fixit AG employees in their real work environments: at the production plant, in the quarry, in the warehouse, on the construction site, while driving trucks, in planning, and in the office. The visual style deliberately emphasizes authenticity rather than staged recruiting clichés. It portrays an employer that comes across as down-to-earth but is by no means stuck in the past.
A guiding principle that brings us together
The core concept sums it up in a simple phrase: Fixit is looking for team players with substance. Starting with a seemingly unspectacular topic, Maybaum Film has developed an employer positioning strategy that focuses not on volume, but on relevance. Fixit’s products connect people, preserve values, and thereby create stability—a quality that, according to company officials, is also reflected in the corporate culture.
The Fixit brand’s striking orange color ensures visual consistency across all formats. It is intended to create brand recognition and tie the main film, job videos, and accompanying assets together into a cohesive visual identity.
Michel Frutig, Creative Director and co-owner of Maybaum Film, says: «Employer branding needs solid substance, and Fixit has plenty of it. That led to a wealth of wordplay and a concept that brings lasting joy.»
Employer Branding Fixit: Can Be Used Across All Channels
With this campaign, Fixit gains a versatile content system for reaching potential employees across multiple channels. The main video is designed for the company website, a dedicated landing page, and owned media channels. The supplementary job videos, cut-downs, and video stills expand the campaign’s reach to digital touchpoints and job fairs.
Maybaum Film is an owner-managed, full-service video production company based in Baden that has been in business since 2006. The company employs 25 people and has offices in Bern and Zurich.
More about Fixit's employer brand: https://maybaum.ch
Contact person at Fixit: Stefanie Dällenbach, Head of Human Resources, Switzerland. Development and Production: Maybaum Film. Production Manager: Michel Alraun. Idea & Concept: Remo Wyss, Michel Frutig. Producer & Director: Alex Büche. Cinematography: Florian Moritz. Editing: Nikolas Reigel. Color Grading: Silvan Michel. Lighting & Gaffer: Samuel Fischer. Sound Mastering: Tim Zumstein.
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Maybaum Film Anniversary: From the Living Room to 1,150 m² of Production Space
What began in 2006 in a shared apartment in Burgdorf has grown into one of Switzerland’s leading content agencies in the field of moving images: This year, Maybaum Film’s anniversary marks the 20th birthday of the owner-managed company headquartered in Baden. On May 29, 2026, the 25 employees, along with clients, partners, family, and friends, will come together to celebrate at the Merker Areal.
The beginnings were incredibly modest: Founders Michel Alraun and Laurent Ulrich worked together to serve their first clients right out of their own living room. Today, Maybaum Film in Baden has more than 1,150 square meters of production space, four independent camera crews, a green screen and video podcast studio, an in-house post-production facility with eight editing suites, a sound booth, a color-grading suite, and its own distribution department. According to the company, it produces more than 200 video productions per year and has offices in Bern and Zurich.
Laurent Ulrich comments on the company’s development: «Seeing what Maybaum Film has become makes me very proud. Thanks to innovative strategies and an in-house workflow, we can compete with the best in the industry. It has always been clear to us that we want to create a sustainable corporate structure. That makes me all the more pleased that, after 20 years, we can now usher in the next chapter of Maybaum Film—as always, with courage and that extra dose of dedication.»
mayAcademy: Internal expertise becomes publicly available
This anniversary year is not only a time for celebration, but also for strategic development. The transformative power of artificial intelligence is rapidly changing the creative industry—and, according to Maybaum Film, the company has been exploring this technology from the very beginning. The expertise gained through this process has been shared internally until now. In 2026, the training program will be made publicly available under the name mayAcademy.
New training and education facilities are being built on more than 500 square meters right next to the Baden train station; according to the company, these facilities are set to be unique in Europe. Twenty years of expertise in video production, strategy, marketing, and branding are being combined with hands-on experience in generative AI and other AI tools.
Michel Alraun explains the decision: «Thanks to my many years of service on the board of the Swissfilm Association, we have succeeded—together with ICT Vocational Training—in launching the new federal vocational examination for »Multimedia Content Creator.’ During this process, I realized that my second passion is education. With Maybaum Film, we have a unique opportunity to combine our knowledge from thousands of video productions with our enthusiasm for new technologies. At the mayAcademy, we will therefore impart not only theoretical but, above all, hands-on knowledge, thereby making an active contribution to the further development of industry standards.”
Both Maybaum Film instructors and external experts will be part of the training program. The first workshops, courses, and presentations will begin in late summer 2026.
Flavio Alraun is gradually taking on leadership responsibilities
In addition to strategic expansion, succession planning is also a key focus of Maybaum Film’s anniversary celebrations. The current leadership team—Michel Alraun (Founder & CEO), Laurent Ulrich (Founder / Managing Partner, Producer), and Michel Frutig (Managing Partner, Creative Director)—will remain active in operational roles and on the board of directors. At the same time, Flavio Alraun is gradually assuming more leadership responsibilities; starting in 2027, the Maybaum brothers will jointly lead Maybaum Film as co-managing directors.
Flavio Alraun started as an intern at Maybaum Film in 2011. After earning his degree in communications planning, he spent five years gaining experience at Publicis Zurich, where he served as the account manager for one of Switzerland’s best-known brands, Swiss, and was involved in numerous campaigns launched internationally. He has been back at Maybaum Film since 2019, where, as Head of Production, he is responsible for a large portion of client relations and oversees video productions as well as strategy and marketing projects.
Flavio Alraun on the industry’s development: «Our industry is constantly evolving: Everything is expected to be faster, better, and more affordable, while the demands for quality and impact are steadily rising. We began early on to align our processes and mindset with these demands. This continues to give us a competitive edge today—including when it comes to working with artificial intelligence. As a result, we’ve been able to reliably meet our customers» needs and continue to grow as a team—professionally, organizationally, and spatially.”
Anniversary Celebration on May 29, 2026
On May 29, 2026, the celebration will begin at 4:00 p.m. at the Merker Areal in Baden. The surprise program will feature a live stage, dance floors, movie screenings, a gaming area, food trucks, drinks, and much more. Creative Director Michel Frutig sums it up: «We want to look back on 20 years of exciting productions, celebrate our amazing team and everyone who has ever worked with us—but above all, we want to toast to another 20 years for an entire evening and night. No long speeches, no self-congratulation—just what Maybaum has always been about: having fun with what we do!»
For more information about Maybaum Film and the mayAcademy, visit https://maybaum.ch.
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Frigo-Consulting is one of the leading engineering firms for refrigeration technology in Europe and is a specialist provider of CO₂ refrigeration planning in particular. The new image film is part of the company's realigned brand communication. Following a comprehensive rebranding, Frigo-Consulting is making targeted use of the medium of film to bring its sharpened brand identity to life. The focus is on technical precision, sustainable thinking and an understanding of innovation with a long-term perspective.
A glacier as a symbol of transience
The visual language thrives on the contrast between a changing glacial landscape and highly complex refrigeration technology. The ice grotto at an altitude of around 2,800 meters at the foot of the Matterhorn becomes a symbol for a fragile climate system - and for the question of how closely energy, temperature and responsibility are linked.
This visual juxtaposition captures the essence of Frigo-Consulting: the company develops refrigeration systems with high standards of sustainability, efficiency and future viability. Particularly impressive for the film team: the ice grotto has already visibly changed between scouting and production - a direct image of climate change and its dynamics.
Frigo-Consulting underlines this claim with its own research and development department. The aim is to plan systems with such foresight that regulatory and ecological requirements are taken into account at an early stage - sometimes years before they become binding.
Concept in cooperation with photographer Rob Lewis
The visual concept for the film was created in collaboration with Bern-based photographer Rob Lewis, who played a key role in shaping the visual world of the project. This was not only developed for the film, but also as the basis for Frigo-Consulting's further brand communication - from print and online to trade fair appearances. «A film is never made alone - that's exactly what made this interdisciplinary collaboration so special for me as a photographer. We worked on a shared vision as equals, in which everyone was able to play an active role and help shape the project,» summarizes Rob Lewis.
Internationality and rebranding
The image film was produced in three languages and addresses the global player's entire customer base and potential new customers. «Especially in technical industries, communication often consists of technical terms and the same phrases over and over again. With this film, we deliberately wanted to take a different approach and create a visual world that evokes emotions,» summarizes Ramona Aebi, Head of Marketing & Communication at Frigo-Consulting.
The filming in the high alpine environment was accompanied by experienced mountain guide Richard Lehner to ensure that the production was carried out safely and professionally in the challenging terrain.
Responsible at Frigo-Consulting: Paul du Toit (CEO), Ramona Aebi (Head of Marketing & Communication). Responsible at Maybaum Film: Laurent Ulrich (idea & concept, director), Nikolas Reigel (camera & editing), Tim Sommer (light & grip), Roger Somm (color), Martin Stäheli (sound design), Tim Zumstein (mix and mastering). Photography & Concept: Rob Lewis (idea & concept).
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A traditional family business from Liechtenstein relies on clear communication: Wohlwend Transport shows what logistics excellence feels like in a new image film. Maybaum Film from Baden developed a concept that doesn't explain, but proves.
Wohlwend is characterized by short paths, direct decisions and clear responsibility. Inquiries are answered on the same day. This corporate culture should also be reflected in the film - friendly and approachable, but professional.
The head nod as a cinematic bracket
Together with the Wohlwend family, Maybaum Film developed the central motif: the nod of the head as a universal, human gesture for "Can we. We do it. We've got it under control." This recurring cinematic bracket creates a rhythm of glances, hand movements, trust and tempo.
"What convinced us immediately: Maybaum Film understands our way of working - uncomplicated, direct and as a team. The nod exactly matches our spirit: there is no challenge in our industry for which we don't have the right solution," says Laura Santschi-Wohlwend, responsible for HR, Compliance and Quality at Wohlwend.
Employees as protagonists
During the shoot on site, it quickly became clear: Wohlwend is cohesive. Employees didn't just want to take part, they wanted to help. Various employees even volunteered to come along on Saturday - on their day off. This commitment characterizes the film: not staged, not cast, but real.
"It's really nice to experience a company standing so united behind a project. The shoot feels like the whole crew is part of the Wohlwend family - and it's precisely this energy that we want to make visible in our film," says Alex Büche, producer at Maybaum Film.
Specially composed soundtrack
Maybaum Film composed the music itself to ensure that the central motif not only carries visually, but also emotionally. Tim Zumstein, Maybaum Film's in-house sound engineer, developed a track that reflects Wohlwend's working rhythm - constant, controlled and modern. This makes "We care for what we carry" not just an image film, but a concise brand statement.
Responsible at Wohlwend Transport: Laura Santschi-Wohlwend (HR, Compliance & Quality), Emanuel Wohlwend (Business Development Manager). Responsible at Maybaum Film: Michel Alraun (production manager), Remo Wyss (idea & concept), Alex Büche (producer), Aline Pulver (camera), Nikolas Reigel (director & editor), Silvan Michel (color), Tim Zumstein (music & sound mastering). Light & Grip: Tim Sommer.
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The campaign concept developed focuses on three aspects: attracting attention, entertaining and at the same time arousing genuine interest. Three short films present the people behind the care at Solina in a humorous and slightly exaggerated way. The aim is to inspire more committed and warm personalities to take up a job at the Solina Foundation.
"In today's competition for skilled workers, creative ideas and surprising concepts are in demand. Maybaum Film's campaign manages to hit exactly this nerve: it presents Solina as a likeable, warm employer - without losing sight of the need for professionalism," says Nadine Picard, Marketing & Communications Specialist at the Solina Foundation.
Content and implementation from a single source
Maybaum Film was responsible for the complete concept, storyboard development and production of all advertising assets - from videos and short ads to photos for posters and hanging boxes on public transport. A uniform look and a clear visual language resulted in a campaign that works coherently across all channels.
"Our aim was to develop a campaign that not only stands out, but also remains authentic," explains Laurent Ulrich, director and project manager at Maybaum Film. "In this campaign, Solina shows that it needs people with passion and commitment for the nursing profession. This is exactly what we wanted to exaggerate in the film series."
Omnichannel strategy for maximum visibility
An omnichannel strategy is used to make the most of the campaign's reach. Based on a data-driven analysis, the content is targeted at locations where there is a high probability of addressing potential specialists from the care sector. For geo-targeting, Maybaum Film relies on its collaboration with Uhoo, which places the campaign precisely and effectively based on intelligent big data analysis. All common social media platforms are used for distribution, as well as DooH formats, e-panels and specific geotargeting.
Responsible at the Solina Foundation: Patric Bhend (Managing Director), Nadine Picard (Marketing & Communication). Responsible at Maybaum Film: Production manager & director: Laurent Ulrich, producer: Till Hüssy, camera: Nikolas Reigel, AC: Aline Pulver, photography: Rob Lewis, editing: Nikolas Reigel, color: Silvan Michel, sound design and mastering: Tim Zumstein.
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